Guardian News Advert

At the start of advert non diegetic sound is used to engage the audience, the sound is very mysterious and grabs the audiences attention as they would want to find out what is going to happen. During the non diegetic sound the camera movement slowly zooms in, the mise en scene is also suggests mysterious, darkness as the setting is very dark (low key lighting). Before the advert is fully established the 'Guardian' typography appears which alerts the audience that this advert is related to the Guardian newspaper. The quick edits and cinematography keeps the audience engaged to the advert and make the audience create enigma codes as they do not know what is happening or what the advert is trying to promote yet. Moreover Barthes came up with the theory of narrative codes and enigma codes. The non diegetic voice over of the female reporter also attracts the audience as the audience do not know what is happening yet in the advert and would start to discover what is happening. Furthermore the typography again is displayed in transitions to grab the audience and make them read what the characters are thinking, so the audience are in their shoes and could relate to them. Also the text is sans serif a classic typography used in newspapers which usually attracts a older target audience. There are sound bridges that continue through scenes to make the advert sound very important and must see, it defiantly grabs the audiences attention by the sound, edits, cinematography, camera movements used.

The news represented in the advert shows that it is very important as the audience are able to see that the news has become of high importance and viral across the country, the advert had the shock and realism factor due to the mise en scene and fast paced edits which encourages the audience to keep watching to see what is happening. The advert lets the audience to explore of how the social network has developed and how it has become a source to find out news very quickly and spread easily within seconds. It is a positive representation as the advert shows the audience how fast social networks are and how they communicate very fast. The characters in the advert also represent that the advert is trying to attract a certain audience, which is Guardian newspaper readers mostly. The textual and narrative structure also establishes the audience. The representation toward the three little pigs in the advert are demonized for killing a wolf this could relate to Levi-Strauss's theory of binary opposition in characters and narrative (evil vs good).

The media institutions raise new technology towards the audience informing them how technology has developed during the years such as the social networking sites. As mentioned above the use of networking sites have become a great advantage to advertise products viral and fast. The advert tells us that the Guardian newspaper is a good newspaper to receive all the best news quick and to make their audience know what is happening around the world. It is an advantage for the Guardian newspaper to have developed technology as a larger audience would get attracted. In addition the use of synergy is also being used in the advert as the audience see the characters using social networking sites such as twitter, Facebook, YouTube etc, this grabs the audiences attention and makes them want to explore the sites.

Lastly the audience attracted for this advert would be Guardian newspaper readers who are aged around late twenties and above as they would be interested in broadsheet newspapers that talk about the society, world, sports and etc. the social demographics would classes A, B, C1 as the audience would be in management and working class. The psychographics for this target audience would be mainstreamers, resigned and explorers as they all seek for security, discovery, and survival which the Guardian newspaper would provide and inform.

Call of Duty Video Game Trailer

The non diegetic and  typography at the start of the trailer, straight away makes you realize that this is a  a trailer targeted towards the male audience. The non diegetic sound and bold hard hitting typography suggest this is a game which attracts males, furthermore this could relate to Hall's theory as games are a connotation reading toward the males. The text establishes the genre of trailer by the mise en scene used, the colours, fast transitions are fast paced which relate to the male audience as they like fast, action/adventure games which appeal to them. The voice over and mise en scene during the trailer also portray the genre of the game which is action/adventure. The props seen in the trailer is another way the audience are able to identify the genre. The codes and conventions to this genre relate to the trailer very well as all the aspects are shown to attract the intended target audience. 

The representation portrayed about was is very clear by the animated characters in the trailer, the animated characters show props of guns, explosions, trucks etc and the characters running around shooting enemies. It lets the audience create an image of how war can be and how horrible, negative it could be. It lets the audience to put themselves in soldiers shoes and experience how war would be like from a games prospective. On the other hand the representation of the game may be negative towards young children aged under the certificate which could encourage them to violence and bad behavioral imagery by the props used in the game. The blood, mise en scene and props reveal the connotations of the game.

The media institutions show the typical codes and conventions of a video game and how it is related to the video game industry. The animation of the trailer reveal this is a video game trailer, the cinematography allows the audience to see what the game has for the audience to make them buy the product, it allows the audience to make them think what it would be like if they bought the game. Towards the end of the trailer more typography is portrayed such as the title which is very important as the audience need to know what the game is called so they could buy it. The release date is then introduced after and the company brand the game is also available on such as xbox. This informs the audience and keeps them aware of the game and makes the audience interested in buy the game as they have seen the graphical imagery of the game therefore they would want to be excited to play the game for themselves.

The trailer definitely appeals to the male audience as the genre relates to them more than a female audience. The male audience would be much interested in a action/adventure genre as they would like to see lots of action and adventurous things. The trailer shows what the male audience would be able to do in the game which they would like to play in a game. 

Case Study 2 - Three Platforms

Print:

This is an example of print media, a film poster, the main attention in the poster is the main characters face which is Tom Cruise. The image is a close up which is really effective as it portrays his facial expressions, from his facial expressions the audience are able to identify the genre of the film which is action. The typography used is the poster is bold, red and white text, I think the colours work very well as the background is mostly black, therefore the text would stand out more towards the audience as it would grab their attention. The poster is very simple and straight forward as it features the main character, title and the month the film would be released with the institutions below in a smaller font. This is effective as the audience would be interested in the film and would want to find out more information about it.

The character revealed in this poster is Tom Cruise the main character of all the Mission Impossible series, he is a very successful actor in the film industry, Cruise is a popular  for his action/adventure films such a War of the world, Jack Reacher, Top Gun etc. As mentioned above the close up image above is very effective as is connotes its a action genre as the colours suggest the action genre too. The institutions in the poster is hardly recognizable as it is in a smaller font than the other text, it's at the bottom right hand side of the poster. The similarities between the Mission Impossible and Ill Manors poster are the main character, institutions and title mainly whereas there are so many differences between the posters such as the Ill Manors poster has much more information about the film such as the exact release date, director name and a tag line, this is effective as the audience know more information about the film. In addition the Mission Impossible poster only has few convention of a poster would have as they want the audience to look into the film more and make them want to watch it. 

The social demographics for this film poster would be ABC as I think this film is a very successful blockbuster, it would appeal to a more working class audience as the characters represented in the film are portrayed as business working men with fashionable suit, also the props used are incredibly expensive therefore they would fit in the classes above. Furthermore the psychographics would be mainstreamers, explorers and succeeders as the characters would relate to audience which is useful as it engages the audience.

This is an second print media example, it is the Mission Impossible Ghost Protocol DVD cover and back cover. The front cover is very basic and simple print, it is a long shot of the main characters, however only one character is being portrayed as the dominant which suggests the audience that he is the main hero in the film. The other characters are also important as they are on the front cover therefore this connotes they are important characters too, they are portrayed in the background behind the main character to show they are related to the main character Tom Cruise.
The positioning of the characters are all different as the main character is being established in the centre and the others behind him on his right and left side. The costume and props, the characters are wearing in the background connotes they are very important and focused by their body and facial expressions, the characters look very serious and determined by there body gesture. Furthermore the props are effective as only the three characters in the background are wearing black shades however the main character is not, the glasses may connotes to the audience that these characters identities are important to stay a secret as they are on a mission. The main character is portrayed in a different look as he is wearing a black hooded jumper and is not wearing glasses like the rest of them, this suggests that he is the leader of the group. In addition as he is the only character looking at the audience, this makes it effective as the audience would automatically know he is the main character also being the main character for the Mission: Impossible series, the audience should already know who it would be and who he is.
The colours on the front cover is very dull and sandy, also the typography of the title, slogan and main characters name is in a bold hard font this reveals the genre of the film, it suggests that the film is related to action/adventure genre as the colours associate with them. Moreover the characters costumes are also portrayed in dark colours to make them relate to the genre and connote they are powerful. The slogan is effective 'No Plan. No Backup. No Choice' as on the cover it is in upper case bold letters it grabs the audiences attention as it would creates enigma codes and make them think what is going to happen in the film, making them want to buy the DVD.
The back cover is in much more detail and provides more information about the film such as the narrative, characters, certificate, institution's and etc to make the audience interested and engaged in watching the film. At the top of the back cover there is a quote "The Best 'Mission: Impossible' Yet" this encourages the audience to watch the film as the quote compliments the film, therefore the audience are already engaged. The back cover has more images of the characters, some of the images are scenes from the actual film so that the audience get a little glimpse of the film is about by the costume, mise en scene, props and facial body expressions, this allows the audience to also establish the genre of the film. The images are mostly long/medium and close up shots of the main four characters and them in action, there is only one image of the villain which is a close up female characters facial expressions, her expressions suggest she is dominant however the audience do not know who she is therefore when they watch the film it would create enigma codes. Towards the middle of the back cover there is a section called 'special features' this allows the audience to explore the film in more depth. It also persuades the audience to buy the DVD as it has deleted scenes, music tracks, director videos etc, this is for the audiences entertainment.
Lastly at the bottom of the back cover all the institution's are revealed in a different typography to inform the audience that this part of the information is about the films background such as the distributional company, studios, productions etc. This is also useful information as the audience will be able to compare the film to others which have used the same institutions.

Broadcast:

This is an example of broadcast media, the YouTube clip above is a behind the scenes interview with the main characters. The video talks about one of Tom Cruise's stunt scenes which is set in Dubai in the worlds highest buildings called the Burj Khalifa. The audience are able to see the set and how the cast of the film managed to film this, it lets the audience see the use of new technology to make this block buster film. The video also allows the audience to understand the directors point of view a he tells us how the scene was remarkable and significant to the film. The clip features all the characters who are interviewed about the film this would be useful to a larger audience as fans of the characters are attracted, furthermore this allows the audience to watch the film as the main character Tom Cruise is doing a major stunt which is dangerous, the audience wouldn't be expecting the main character to do dangerous stunts as there are stunt people, however a the actual character is doing this scene is makes them want to watch on and see what will happen in the film.
In addition in this film interview the audience are able to watch the trailer at the start of the clip it also continuous at the end of the clip to remind the audiences that this film is out in cinemas, it attracts the audience and keeps them engaged in watching this video as there are many key convention to appeal to the target audience such as action scenes, fast paced non diegetic music, fast edits etc.

This is another broadcast example, an interview with Tom Cruise and Johnathan Ross, he is famous for his Friday late night talk show on BBC One. The talk show talks about Tom Cruise and his background life and also the new film he has recently released which is Mission Impossible: Ghost Protocol. This interview appeals to the film and talk show audience therefore targeting a larger audience and informing the viewers that Tom Cruise has made a new block buster film. Then Johnathan Ross show is a show is featured after the watershed time as there are humorous jokes which are inappropriate to a younger audience, however would attract the primary audience which are adults and fans of Tom Cruise as he is the main character.
The interview persuades the audience to watch the film as the interviewer compliments the film in many ways as how incredible and engaging the film is, and also working with a successful director Brad Bird. Again there is reference to another famous cast of the film which attract a wider audience and viewers who are interested in Brad Bird's previous films.
This is use of synergy as the talk how is featured on YouTube, a global site used by many people across the world therefore the use of synergy grab the audiences attention of different ages to be informed about the film. This use of synergy is effective as it allows interactivity with the audience as they can leave comments and their own opinions about the interview and the film. I think the audience would be primary and secondary audience as the use of synergy has appealed to a much wider audience.

E-Media:
Tom Cruise Official Website

The link above is the official website to Tom Cruise, the main character in Mission Impossible: Ghost Protocol, this is an example of e-media. Tom Cruise is a successful American actor who is well known for his action, sci/fi films such a 'War of the worlds', 'The Reacher', 'The Minority report' etc, he has become the worlds wealthy man in the film industry. The website allows the audience to explore about Tom Cruise's biography and what he has done in his acting career, moreover the films that he ha featured in. This allows the audience to know more about the character and his background and hi acting experience if the audience are unaware of who is he which is very unlikely. Furthermore the site also attracts a larger audience as the audience would want to become aware with the film characters.
This is effective as the audience can compare his previous film and what he has achieved in life such as awards. I think this is cross promotion as the characters website also features other films that Tom Cruise has made which the audience would be aware of, therefore they would want to watch it. Again the use of synergy is effective as the audience attraction increases through the e-media platform.

Here is another example of e-media, one of the production companies that supported the film, the production is an American film and television production company owned by J. J. Abrams. The production company are noticeable for their television series Alias, Lost, What about Brian, Revolution etc. and feature length films such as Cloverfield, Star Trek, Super 8, Mission Impossible: Ghost Protocol etc. Bad Robot was originally part of Touchstone Television, but has moved with J. J. Abrams to Paramount Pictures and Warner Bros. Television, after his contract with Touchstone had expired in 2006. Bad Robot produced Lost in association with ABC Studios, formerly Touchstone Television. The two companies jointly produced Six Degrees and What About Brian. The production logo has appeared since 2001, featuring a red rectangular headed robot running through a meadow silhouetted until it appears suddenly in front of the camera, followed by voices provided by two of Abrams' children, Henry and Gracie Abrams, saying "Bad robot!" 

This source allows the audience to find out more information about the films institution's, so that the audience are able to relate the film to other films. The production company is useful information as the audience would want to know what the film is associated with and relate the Mission Impossible film to other successful blockbuster films such as Super 8. 

Case Study 2 - Mission Impossible: Ghost Protocol

1.Institutions

Director - Brad Bird

Producer - Tom Cruise, J.J.Abrams, Bryan Burk

Written - Andre Nemec, Josh Appelbaum

Starring - Tome Cruise, Jeremy Renner, Simon Pegg, Paula Patton

Editing - Paul Hirsch

Cinematography -  Robert Elswit
Music - Micheal Giacchino and Lalo Schifrin
Production/Distribution Companies - Skydance Productions, Bad Robot Productions, TC Productions, FilmWorks, Stillking Productions, Paramount Pictures

Release Date(s) - 7th December 2011 in Dubai, 14th December 2011 in France, 16th December 2011 in United States

Running Time - 132 Minutes

Budget - $145 Million

Box Office takings - $694,713,380 

Certificate - 12A

2. Mission Impossible is an American action film released in 2011 directed by Brad Bird, it was also the fourth  film of the Mission: Impossible series. The film was released in North America by Paramount Pictures, this was one of the first Mission: Impossible films to be captured in IMAX cameras. The film features Tom Cruise a Ethan Hunt, the IMF team's leader, Simon Pegg as Benji Dunn, an IMF technical field agent and part of Hunts team, Jeremy Renner aas William Brandt, the IMF secretary's chief analyst and a former IMF field agent and Paula Patton as Jane Carter, a member of Hunt's team, all these characters are the main stars of the film as they are part of a IMF team who are on a mission.

Tom Cruise is a memorable American film actor and producer, he is well known for his role as secret agent Ethan Hunt as he has featured in all the Mission: Impossible series films, also other Hollywood blockbusters including Rain Man (1988), A few good men (1992), War of the worlds (2005), Jack Reacher (2012) etc, he is Hollywood's highest paid actors well known in the film industry. Cruise is usually portrayed in a dominant male character, in most of his films he has always played the main role 'hero'.There are number of settings established in the film such as Dubai, Moscow, Germany etc. However the main location is set in Dubai where most of the action takes place with the hero and villain. Mission: Impossible - Ghost Protocol became a critical and commercial success, becoming the highest grossing Mission: Impossible film starring Tom Cruise.

The two minute clip above is taken from the film Mission: Impossible - Ghost Protocol, the mise en scene of this clip is set in a Dubai hotel where one of the agents of Ethan's team is on a mission to disconnect the cameras in the hotel. The scene starts of by two of the characters located in different settings, the character who is in the hotel is opening a door, the setting of this place uses low key lighting as the audience are unaware where he is and shadows are created. The audience are aware that the male character is up to something as his facial and body expressions show he is nervous, as the scene continues the male characters body expression is revealed as a scared, vulnerable character as he does not want to jump into the room. At the middle of the scene the location of the hotel changes to the hotel inside where everyone is such as the main character, in this setting there is high key lighting used and many representations portrayed in this scene as there are lots of characters, for example the female character who is part of Ethan's team is portrayed in a revealing seductive way as she is wearing a beautiful, long silk dress which reveals her back and chest, this attracts the male audience. The scene of the female characters body and facial expressions shows she is in control therefore dominant.
The editing and cinematography used in this clip shows many effects to attract and keep the audience entertained and amused, the fast paced edits create tension and enigma codes as the team are trying to solve the problem therefore the audience would feel nervous for the characters if they get caught this grabs the audiences attention and makes them want to watch more. The tracking shot of the machine keeps the audience focused as there is low key lighting used, moreover the audience would be interested in what it can do and what the characters are trying to do. The sound used in this scene is all diegetic sound as the audience where the sound is coming from.

3. What are the main similarities/differences between your new film and 'Ill Manors'?
Similarities:

- Both films contain action scenes for example fighting scenes, fire scenes etc

- The use of some props such as guns, knifes etc
- Main character in both films is a dominant male
- Both films have dominant ideologies
- The director of Ill Manors and the producer of Mission Impossible where portrayed in the film

Difference:
- The low budget film has Multi-stranded narratives
- My case study Mission: Impossible has more props and explosions as they are able to afford it for the film
- Ill Manors is more of an Urban Drama genre that would appeal to teenagers mainly whereas Mission Impossible is a action packed adventure film which would appeal to a wider audience
- Mission: Impossible has famous characters that the audience would automatically recognize whereas Ill Manors have new characters that the younger audience may be aware off, however ain't popular in the film industry overall
- Both films have different narratives/storyline
- Mission Impossible budget $80 million and Ill Manors budget £100,000

4. Analysis of website and trailer - Mission Impossible - Ghost Protocol Official Website
The website opens up with the one of the Mission Impossible film posters, this homepage contains buttons (links) to explore about the film such as the gallery, videos, characters etc, on the right hand side of the homepage there are small boxes which contain a photo or a video of the film which changes every five to ten seconds so the audience are amused and interested. Furthermore at the bottom of the page you are able to see all the institutions of the film which is useful information, also on the left hand side where the links are featured there is images of the DVD and Blu Ray options of how the film is being sold and where you could buy it from, this is promoting the film by broadcasting the DVD is out and ready to buy. In this website 
I think all aspects of the three media platforms are included such as the Broadcast, E-media and print example. This is very effective as is appeals to a large audience and attracts them to watch the film, furthermore the use of synergy has been used too, as the trailer, and some print prospects have been used in the website.
When you enter the website non diegetic music is played in the background, it is the theme tune to all the Mission: Impossible series, this is effective as the theme tune would be recognizable towards the audience as there are four film out with the same theme tune. The music creates excitement and engages the audience as it is very amusing and would attract the audience straight away.
The colours used in the website all link as the non diegetic music connotes the film relate to action/adventure genre so does the colours used. The main colours featured in the website are dark shaded colours mostly black, brown, however the typography used is red and white. These colours suggest mystery, darkness, and purity as the colour white connotes positive things however the other colours connote a more negative thought. There are lots of interesting options to explore through in this website for the audience to be engaged, therefore it informs and attracts a large audience to watch the film.

The Mission Impossible trailer starts off by non diegetic sound, it also reveals the film’s distributor and studios that helped make this successful film, the companies are displayed in fast edits as the non diegetic sound is played in the background. At 0:10 of the trailer the edit used is a fade out to a fade in transition to portray the first setting in the trailer which is in Moscow, furthermore the voice over starts playing in the background to as non diegetic sound as the audience do not know where the voice is coming from. The scene changes into a dramatic explosion to engage the audience and create enigma codes as the audience would be interested in what is about to happen, during this explosion scene the edits are very fast paced as the main character Tom Cruise is trying to run, following to a black screen, which grabs the audience’s attention. At 0:17 of the trailer the lighting used in the scene is low key lighting as the audience wouldn't be able to identify the character or the location as it is filmed at night. There are many enigma codes created after the explosion scene as the edits are beginning to slow down, and are unable to see some characters, this creates excitement for the audience to make them entertained and amused. At 0:24 a close up has been used of a female character holding a tablet which features the main characters, this connotes the audience that these characters are the main characters in the film to look out for and would be informed who they are. There are many fade in and fade out effects throughout the trailer as the non diegetic sound of the voice over continues which is informing the audience about the main storyline of the film, this engages the audience to watch furthermore. The dramatic sounds also keep the audience focused as it attracts them to see what is going to happen next. At 0:49 of the trailer the voice over stops and he main character Tom Cruise exchanges dialogue which is a question, this dialogue makes the audience think what the character is going to do therefore create enigma codes and excitement.
 The non diegetic sound in the background changes to a much fast paced beat, which the audience would recognize as it is a soundtrack for the film, moreover the edits also change into fast edits to create tension and not to give all the excitement away to the audience. In the trailer the audience are able to identify the second setting too as that is where the mission is set, at this point of the trailer all the characters are revealed in fast edits to inform he audience who are the characters to be aware of and by watching the film they would know why.
The typography used is very strong capital bold text to engage the audience and also to suggest that the film is action packed. In addition at 1:10 of the trailer the cinematography and edit used is amazing, as the audience are able to see the car crash, the characters facial and body expressions in a slow motion, it also grabs the audience’s attention as it is fast and eye catching therefore they would not want to miss out. Furthermore the non diegetic music in the background also relates to the mise en scene of the scene which is effective. More props are being revealed towards the end of trailer as the music is fast paced with voice over of a successful rap artist called Eminem, this is very effective and useful as it makes the audience keep their eyes on the screen. The fast paced action edits also is very exciting as creates excitement and makes the audience want to watch the film, also at 0:27 the main characters name Tom Cruise is identified as he has featured in all of the Mission: Impossible series. At 1:38 the non diegetic sound has stopped at diegetic sound has been used as the two characters exchange dialogue, the camera shots used are medium and close up shots are the audience would see their body and important facial expressions.
Finally at 1:48 of the trailer the theme tune to Mission: Impossible is played to connote the audience that this is another Mission Impossible film, it is a recognizable theme tune used in all of the series of film. Towards the end of the trailer a bird’s eye view shot of the building is shot this is effective as the audience would find this amazing and want to know the location. The non diegetic sound towards the end is very amusing as it creates tension and keeps the audience at the edge of their seats, as the mise en scene of this point is very impacted and creates enigma codes. Lastly the title and intuitions of the film is displayed in the same typography.

Section B Essay - Learner Response

Level 3 - B-

WWW - Very Clear writing, using some media terminology well.

LR - You need to cover E-media fully, write two paragraphs on the similarities and differences. 

The E-media platform is another way of promoting the film for example by the Ill Manors website, Ben Drew's website, YouTube videos, film or character Interviews, Social networks such as Facebook and Twitter, unseen scenes from the film, soundtrack etc. E-media uses synergy through YouTube as it cross promotes the film to inform and attract a larger audience, furthermore YouTube is a well known website around the world which is mostly used by the younger audience such as demographics C1C2D classes as they would be more interested in the film as it is aimed to a young audience. Moreover the audience are able to explore more about the director Ben Drew (Plan B) as he is a famous rap artist, I think the audience are more aware of Ben Drew as an music artist therefore the film would get a wider audience from attracting his fans to watch his new low budget film. The use of synergy through YouTube and the film is very useful as the audience are able to explore both the film and director by watching there videos. Some of the videos represented in YouTube by cause stereotypes towards young audience as the film contains negative imagery, violence, strong language etc.

In addition E-media also has its differences for example the social networks such as Facebook and Twitter, this is also another good way of promoting the film and being able to comment on the films success however these social networks would have more textual information about the film and links about the characters and  institutions of the film which is more information for the audience. YouTube and social networks are interactive websites which allows the audience to gain more information about the film, characters, director, music etc, however in a social website the audience would be able to leave critical responses about the film or questions etc about anything that relates to the film. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences.

Prezi - Ill Manors Revision

Cross Media Study - What institutional issues are raised in the case study?

Who are the key institutions involved in promoting the film and how are they involved?

The key institutions involved in promoting the film is the director Ben Drew, the studios who helped Ben Drew create the film 'BBC Films', 'Film London Microwave', and 'Aimimage', the distributor by 'Revolver Entertainment'. These institutions helped Ben Drew promote the film, as it was small budget film therefore it was signed onto Revolver Entertainment a film distribution company which promoted the film to 191 cinemas in the United Kingdom and Republic of Ireland. The 'Ill Manors' trailer was first introduced on 'The Guardian's website on May 3 2012, however the poster was published for the first time by 'Empire' magazine's website on May 8 2012, these promoted the film by airing on to famous media's which are intended to different target audiences. Furthermore the demographic audience for 'The Guardian' newspaper would be classes ABC1 audience as they are upper/lower middle class audience and would rather read broadsheet newspaper than a tabloid magazine. The psychographics audience would be intended to mainstreamer and succeeders mostly, moreover the film is getting a wider target audience which makes the film more recognizable. On the other hand and 'Empire' magazine I think would appeal to a younger audience who are film fanatics, who are interested in the film media side, as the magazine would have lots of images, quotes and less text than a 'Guardian' newspaper. The demographics and psychographics of a 'Empire' magazine would be I think C1C2D class audience as the upper working class audience would be more interested into business/money, and news. In addition the the 'Ill Manors' trailer, music video, behind the scenes videos, interviews etc. are mostly promoted and published through 'YouTube', synergy is used here to cross promote the product and attracting a wider audience as 'YouTube' is a world wide social network accessible nearly to everyone. Lastly the film is also promoted by social networking sites such as Twitter, Facebook  MySpace etc. also to attract a wide audience and to inform the audience about the film.

How do they use each platform to reach their target audience (now fragmented)?

The film is promoted to it's target audience through the three platforms print, E-media and broadcast. The print article I found below from 'The Observer' magazine is about the film Ill Manors, this magazine I think is targeted to a secondary audience such as the audience seen on the TEDx observer. This article gives the audience a chance to read and understand the narrative of the film, which informs them about the genre, characters etc in the film which is useful for them as it attracts them to watch the film. The demographics and psychographics of this film review are the secondary audience who are in classes BC1C2 audience the succeeders and explorers mainly.
                               http://www.guardian.co.uk/film/2012/jun/10/ill-manors-plan-b-review

This video from YouTube is the premiere were the characters talk about the film and their roles. It allows the audience to know a bit more about the characters interviewed and know who they are and know who they would be portrayed as in the film. This is an example of E-media as it is interactive and the audience are able to recognize the characters. Moreover the website makes the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.

There are many broadcast media promoting the film such as the DVD blu ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more. All these are promoting the film in a way to attract the audience to watch the film, by watching or hearing these interviews by television or radio and deciding weather it is a good film to watch or not. The DVD/blu ray are often promoted on the actual film website which offers you options of where to buy it from such as 'Amazon.com' or 'Play.com', this is synergy as the product is being promoted back and forth by companies such 'Amazon.com' and the films website. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers who like to watch 'Jonathan Ross' or maybe is interested in Plan B. The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

How do they use technological developments to provide new audience experiences?

Each platform is being effected and they are adapting to these issues and changes as it is modern technology that the audience would preferably use nowadays. There has become a huge development in technology which many people are now adapting to and would be used to now therefore they are more likely to use the latest technology that suits them best. For instant if the target audience wanted to watch the Jonathan Ross show that featured Plan B however they had missed the programs they would go on the internet to stream this program to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms.

The younger audience are well known to be using the world wide web as they are young and like to explore new things, however a older target audience would be interested too but would be busier to interact with social time and networks which a younger audience would have time to do. Furthermore websites such as 'Love Film' and 'Netflix' which promote the film and lets the audience watch the film at their own time and place.

Has internet piracy impacted on the construction/distribution of the film/DVD?

Internet piracy has impacted on the construction/distribution of many films in the industry for years which has become a huge disadvantage for the film industry. Internet piracy is illegal however many people still record film in cinemas which is sold to other people for a cheaper price as the quality of the film is poor, moreover it is a major advantage for the audience as the audience know what is going to happen in the film and would not be interested in watching the film in cinema's. Piracy takes place mostly with big blockbuster films which are very popular world wide, therefore this film 'Ill Manors' would have not been impacted as much as it was screened in particular cinemas in the United Kingdom. Overall I think piracy ruins the whole experience of releasing a new film and the excitement for the audience to see it in cinema's however some audiences are eager to watch it on pirate copies.

Now think of how the institutions behind the film are working across the 3 platforms: Analyse how the platforms interact.

The films institutions work across the three platforms to attract the intended target audience mainly, all three platforms explore different conventions to amuse different target audiences for the film especially the main audience. There are many print media sources such as magazines, reviews, articles etc. Broadcasting media is another way to attract the audience such as television shows/chat shows, radio, etc. The last platform is E-media which allows the audience to explore and stream on the internet for information about the film which is very useful to them such as the making of the film, characters etc. All these platforms attract the audience through the platforms to promote the film and consume a wider audience.

Cross Media Study - How are representations constructed across the 3 platforms?

How are characters in the film represented in: Print media? Broadcast media? E-Media?

This is an example of print media, it is a print promoting the album of Ill Manors produced by the director himself Ben Drew (Plan B). On the print media Plan B is portrayed sitting on a wall, with a hooded jumper which connotes street life and young youths, moreover the audience may stereotype Plan B as he can be seen in a more elegant  formal suit which connotes he is successful, wealthy in the industry of music which he is well known for. In the film Plan B does not appear until the end as a taxi driver however the audience are not able to see his full facial or body expressions as he just looks back at one of the characters in a taxi mirror. This creates excitement and enigma codes, as Plan B is the director and the audience are not able to see him properly, also featured in the film playing a small part (cameo).

The colours used in the website are mainly black and white, dark which connotes dull, and may suggest mysterious or crime, the low key lighting used also suggests darkness, evil which may be one of the characters personalities and create enigma codes to the audience of what the film is going to be about. However the characters portrayed in the website do have some colour to make them stand out more also to attract the audience that these are the main characters especially the characters who seem to be standing in front look like the characters the audience should most focus on. Furthermore the blood on the fence is in colour which is red this connotes evil, death, darkness, this is to attract the audience as the film would have aspects of blood, the prop also relates to this as the main character on the left side is holding a gun which suggests he is powerful, evil, murderer, this prop clearly connotes that the film would contain violence/crime.

An example of broadcast media to represent the characters/cast would be an interview like the one I have found above of two characters who were featured in film Riz Ahmed and Anouska Mond talking about their roles in the film and how they were portrayed. In the film Anouska Mond is represented as a prostitute as she struggles to live, she takes drugs and earns money in a negative way, which creates stereotypes towards young females who struggle to keep alive, live in council estates and wear revealing clothes which makes the audience stereotype that all young females are represented this way. Furthermore Riz Ahmed is played by 'Aaron' a young male who is a cunning drug dealer, the representation suggested towards the audience would be all young males who wear hooded jumpers  track suits, caps etc are all dangerous and would associate them to violence, drug use etc (negative stereotypes). The dominant characters in the film are males Riz Ahmed is the main male character in the film with seven other core characters.

This is an E-media example, the film's third teaser trailer which is promoted on YouTube, synergy is used here as YouTube and the film are cross promoting and attracting a wider audience. On the YouTube channel if you watch this teaser trailer there is a link on your top right hand corner which is a hyper-link to one of Plan B's music videos, this relates to the film as the audience explore more about the institutions (director) of the film and story behind the film. The teaser trailer is only 0:10 seconds long to create suspense and enigma codes towards the audience so they are encouraged and amused to watch the film in cinemas as they would want to know what is going to happen (narrative). In the trailer the director, film title is displayed informing the audience about how the film was made by and what it is called so they are aware and would be interested. At the end of the trailer there is more action involved which represents violence, negative stereotyping towards young teenagers as the police are trying to capture them.

Now look at what values and ideologies are communicated within these representations: Think about the people/places/ideas that are used/communicated, How and why they are presented to the audience in this way?, How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.
In the film Ben Drew tries to get a message across toward the audience about young youths and society and how they ignore the ones brought up in less wealthy areas such as council estates, no education bad parenting etc. All the representations above the ideologies are represented throughout the film and interviews by Ben Drew as he explains why he has created this film and purpose for his beliefs. He explains why he has done this project to show a difference in society as he feels young youths are treated and represented unequally. This is Ben Drew's first project which relates to society which suggests the audience that Drew is a successful role model to teenagers as he was brought up in a council estate too, therefore he would understand the victims and try help them get the message across to change society. There are many young youths who live in council estates who are discriminated which lead to negative behaviour  making the audience stereotype them. 

Now think of how the film communicates with audiences across the 3 platforms are there differences or similarities in the representations of: The actors/stars (their star persona), People (race, gender, age etc), Places (countries, regions, etc), Values and ideologies (class, politics, religion, lifestyle, beliefs etc).
Ben drew communicates with the audience through the three platforms by the differences in the representation/ideologies in the film and three platforms. He associates the characters of how young youths are represented in real life and communicates with the audience about how they are stereotyped  moreover these characters who are portrayed in the film are from low profile backgrounds, Ben Drew has chosen these characters as he wanted the audience to relate to them as one of the working class audiences not as a famous blockbuster character.