Media Production Coursework

Mest 2 Initial Thoughts
Me, Navneet and Gagan N are working together for our media coursework to produce a fiction product and print ad campaign. We will be filming a two minute opening sequence of our Tv programme and it will be a hybrid of 'Waterloo Road' and 'Misfits'. This is because, Misfits is a E4 programme and the whole brief is about targeting E4's demographic (15-35) therefore Misfits would be appropriate when we are producing our final product.

Tv Programme Ideas:

- Friends

- Misfits

- Waterloo Road

- One Tree Hill
- 90210

Mest 2 Research

I have chosen five existing programmes which relate to the genre of my production, I will be analysing the first two minutes of the opening sequence of these five programmes talking about film language such as mise-en-scene, sound, cinematography etc. The programmes I have decided to analyse are Friends, Hollyoaks, 90210, Misfits and Made In Chelsea.

Friends

Friends is an American comedy drama produced by David Crane and Marta Kauffman, the programme aired on NBC from 1994 and ended in 2004. Friends focuses on six characters who are best friends living in New York, Manhattan.

The mise en scene starts of by an establishing shot of New York city in the day, this shot informs the audience of the setting of the place telling them it is based in New York at day time, which would be busy with people going to work, shopping or going out. The scene then turn settings at 0:02 into a furniture store were Ross (David Schwimmer) is looking for a sofa with Rachel (Jennifer Aniston), the audience can see the setting has changed were Ross is looking for sofa's as there is a logo behind them saying 'quality and comfort' therefore the audience would automatically know the setting of where they are. Furthermore there are sofa's behind them with costumers making the audience aware they are in a store looking/buying something. Ross (Schwimmer and Rachel (Aniston) are dressed casually, which normal people would wear to go out shopping, however the other male character assisting them is wearing much more formal clothing indicating to the audience that he works at the store and is helping the customers. Furthermore the audience will know he works there as he has a folder which he makes Ross (Schwimmer) sign at 0:47 to buy the sofa. The male character and Rachel (Aniston) look very bored at the beginning of the scene by their facial and body expression, the audience will notice this as they see the positions of the characters, however at 1:00 the characters facial and body expression turns into a more happier vibe when Rachel (Aniston) gets ready to go and the male character smiling as he has finally sold the sofa to Ross (Schswimmer). Towards 1:06-1:24 of the scene Ross (Schwimmer) tells Rachel (Aniston) to pick up the sofa, which Rachel (Aniston) is not happy about, the audience can tell she is not in a good mood as she talks sarcastically to Ross (Schwimmer) and then walks to the sofa to lift it up in a lazy position. At 1:32 Ross's (Schwimmer) facial expression turns from happy to dull as the male character has just told him that him and Rachel (Aniston) make a good couple, however Rachel (Aniston) gets frustrated at 1:40, hence she wants to get out of the store, the audience will be able to tell she is getting frustrated as she raises her eyebrows and is tired by her body position. The frame focuses on these three characters as they are the main focus to the audience at the moment.

Throughout the whole two minutes of the video, high key lighting has been used hence the audience are able to see the characters clearly making them realise the time of day too, as high key lighting is mostly used during the day or evening making the scene more realistic. Furthermore the lighting used connotes that they are at a store where there are customers behind them. The style of editing of the two minute scene is continuity edits as the setting is in one place, as mentioned above at the start of the scene at 0:00 to 0:02 a fade out/in has been used to convey the setting and mise en scene of the scene which is useful to the audience.

At the start of the scene at 0:00 to 0:04 a non-diegetic sound appears which is the theme tune of Friends, this suggests to the audience that the programme has started and they would automatically recognize that the programme is Friends. That part of the scene also includes a sound bridge as the non-diegetic sound of the theme tune from one scene (establishing shot of city) continuity edits through the visual image which then moves onto the next scene (sofa store). The sound bridge effect usually gives a smooth transition from one scene to the next to make the programme have continuity and have realistic effects for the audience. At 0:12 there is non-diegetic sound of the audience laughing at the characters, the audience that are laughing are targeted at us, as we would expect to laugh, this gives us a realistic atmosphere of the audience actually being in the scene laughing. Friends is a programme which is filmed live with a small group of audience therefore the realism of the audiences atmosphere connotes that the audience at home feel as if they are there too. The scene is focused on the two main characters and the male character who works at the store, therefore diegetic sound is being used as they are talking to each other also by the sounds that the characters make are also diegetic as the audience know where the sound is coming from.

The camera framing at the start of the scene is an establishing shot of the city which I have already mentioned above, the scene uses a sound bridge to make an smooth transition (fade out/in) to the next scene which is an long shot of the characters, as you watch the scene you can recognize the camera movement zooming out to frame the mise en sence of the scene so the audience are aware of the setting. At 0:11 of the scene the camera focuses on the two main characters Ross (Schwimmer) and Rachel (Aniston) suggested to the audience that they are the main attraction of the scene, as you watch the two minute sequence they are mainly framed together whereas the male character who works at the store is framed on his own connoting that he is not with the main characters. At 0:30 to 0:35 a 180-degree rule has been used to show that the characters are having an conversation, this is effective because the audience would have a point of view shot of the character who are speaking to the other character which is effective as they would see what the character is looking at. Medium shots have been used in the scene to focus on the characters talking, also to focus on the characters facial expression so the audience know how they are feeling and understand them.

I think the target audience for Friends would be young adults to middle aged working audience 15-34 year old, I think this because the narrative to Friends would relate to the target audience I have chosen which they would be able to appeal to. Friends is about six individuals who are all friends sharing their life stories and their problems which would appeal to the target audience as they would be going through the same things in reality. I think the social economic class for Friends would be class B to C2 and class E, hence the programme is targeted at middle class working audience therefore a demographic audience class of B could relate to this programme as the characters share about their lives to higher business, also as a student I watch Friends and I am under the class E demographic class. Furthermore the popular gender to watch this programme would be females I think as they would like to watch comedy shows more than males who would like to watch sports more. The psychographic attending to Friends I think are aspirers, explorers and reformers as they would be the perfect audience related to the social economic groups.

Hollyoaks

Hollyoaks is an British serial drama television soap opera created by Phil Redmond, the programme first broad-cased on Channel 4 on 23rd October 1995. The characters portrayed in Hollyoaks are generally being in their late teens or early twenties, however the soap has changed into an expanded cast to relate and attract an wider audience.

Hollyoaks starts off by an title sequence 0:00 – 0:31, the first scene portrays an extreme close up of a female characters eye opening with typography in her eye pupil which exposes the title of the programme ‘Hollyoaks’. Also at 0:19 again the title of the programme is established by one of the female character blowing a bubble gum which shows the typography of ‘Hollyoaks’ , I think the programme shows the title twice in the characters before the actual title is being shown to inform the audience that they are watching Hollyoaks. All the characters are individually introduced by posing at the camera making it look like they are looking at the audience; this grabs the audience’s attention as they would like to know who the main characters in Hollyoaks are. The setting in the title sequence suggests they are in a photo shoot area as there is bright lights flashing whenever the character changes, furthermore I think the facial and body expressions of the characters show they are trying to get the audience’s attention by looking into the camera such as the female characters giving seductive looks and poses and the male characters looking dominant and strong. Moreover throughout the title sequence different facial and body expressions are portrayed by different characters such as excited, serious, and happy, to show the audience all the characters have different lifestyles and stories in the programme. The costumes used are casual and outgoing clothing like dresses to relate to the audience as that’s what we would wear, moreover it is attractive as some of the audience would like what they wearing and would be interested into the character. The props used in the title sequence are three chairs to show different position of the characters and some of them are posing while standing up. The actual title ‘Hollyoaks’ is shown at 0:19. After the title, the scene changes into three settings between 0:31 to 1:16 showing three multi stranded narratives which focus on three main characters. The first two settings are set in a house living room and kitchen; the audience are able to establish the settings hence the props used in the scene such as the first setting in the living room having a television and the second setting in the kitchen having the sink, kettle and laundry basket full of clothes etc. The last setting is however outdoors at a cash machine where a female character takes out a bank statement receipt, as she looks at the receipt the audience would suggest she is in trouble with money as her facial expressions change into serious, confused scared look. The first setting shows a female character folding clothes as another female character walks into the house silently, the first female character who is folding the clothes looks at the other character mysteriously as she is very quiet and walks past connoting the audience there is conflict or a problem also by their facial expressions as she looks down and walks past giving the audience enigma codes. The second setting in the kitchen shows a young male character holding a baby, looking at a milk bottle in the sink, trying the switch on the kettle and light however does not turn on due to paying the electricity bills I assume. This could connote that he is struggling with money too. This also could relate to some of the audience as they have struggled in the past about money and know how he is feeling. His facial expressions and body expressions show he is frustrated and scared as he looks at the baby, making the audience feel sympathy towards him. After 0:16 of the clip the scene changes into the first multi stranded narrative of the two female characters which is the main storyline after 0:16. The setting of the scene is in the living room and kitchen, as the characters talk awkwardly connoting the audience there is conflict between them as they don’t make eye contact while talking at first.

Throughout the two minutes of the clip through the title sequence, multi stranded narrative and main storyline high key lighting has been used. The multi stranded narrative and main storyline connote the scenes are taken place during the day time as it is bright exposing the characters. The title sequences is also high key lighting however uses top lighting more as the light comes from above to accentuate the features of the characters shown individually to the audience. Furthermore I think in the multi stranded narrative the second scene at 0:45 to 1:05 uses low key lighting as light shadows are created connoting he is in a dim area.

The style of editing used in the title sequence is fast paced which uses a number of transitions before the character changes such as a wipe, slide, dissolve, zoom in and out. All the transitions used are very attractive and grabs the audience’s attention as the edits are fast therefore they would want to be amused into the programme to see who is acting in the programme. Furthermore in the title sequence typography has been used in the background to keep the audience paying attention. The two minute clip show all the characters involved in Hollyoaks however narrows down to four characters in the multi stranded narrative then to two characters in the main storyline, I think all edits are a montage sequence as the setting of the programme looks like it is based around a neighbourhood.

From 0:00 to 0:31 the title sequence has non diegetic music in the background which is the theme tune to Hollyoaks, this connotes the audience that the programme as started and they would realise by the theme tune that it is Hollyoaks. As the scene changes into the multi stranded narrative from 0:31 to 1:16 still non diegetic sound is being playing in the background however it is a different music. The last scene of the multi stranded narrative to the main storyline uses a sound bridge to create a smooth transition from one scene to the next; the non diegetic music slowly fades out as the characters start to talk. From 1:18 to 2:00 of the clip diegetic sound is used as the audience know where the sound is coming from such as the dialogue between the two female characters.

There are a number of camera frames used during the title sequence such as the extreme close up of a female characters eye at the start. The frames used from 0:00 to 0:31 are mainly closes up, medium shots, long shot, zoom in and out and low and high angle shots of the characters. All the characters are mostly positioned in the centre of the scene to make the audience know they are the main focus in the scene, all the characters are represented mostly in close ups and medium shots to show their facial expressions more. However at 0:10 of the clip I think a long shot has been used of the male character jumping as the audience can see his whole body, this is the only scene where a long shot has been used whereas the rest are close ups or medium shots. The camera movement from 0:32 is a tilt as the camera slowly moves up on the female character establishing the audience who she is, then slowly zooms out to relieve the setting of the scene and the other female character who walks in. At 0:45 a tracking shot of the male character are shown which is all shown in a medium shot of what he is doing. The third setting in the multi stranded narrative also show a tracking shot of the female character walking away from the cash machine which changes into a over the shoulder shot making the audience assume they are looking over the character at what she is looking at (point of view shot). From 1:43 to 2:00 the 180 degree rule as been used between the two female characters during dialogue, this technique has been used so that the audience are able to see from both characters point of views. Moreover the scene is shown in a medium shot as they are standing up, also there is a close up at 1:56 of card making it the main focus and which she hands over to the other character making the audience think what it is (enigma code).

Lastly the target audience for Hollyoaks would be teenagers and adults between 15-34 year olds hence the narrative/storyline would appeal to them more, as the programme has realism aspects which would relate to the target audience I have suggested such as relationships, family problems, financial problems, friendship, love, and etc. Hollyoaks focuses on different narratives in each episode to keep the audience targeted entertained and amused, by the characters lives and problems which the target audience would be interested in as it could relate to them. I think the social economic class for Hollyoaks would be class C1 – E because the programme is targeted at mostly at a young audience such as the teenagers who would be in the demographic class of E. Furthermore the characters in Hollyoaks are young adults who are unemployed or unskilled manual workers which relate to the target audience as they maybe going through the same lifestyle. In addition I think the popular gender to watch Hollyoaks would be females as much as males hence females tend to watch dramas that involve relationships, love, betrayal, friendship more than males as they would be more interested in sports and other programmes more associated with them. Furthermore I think the psychographics for Hollyoaks would be explorers, aspirers, strugglers and reformers, all these psychographics seek for enlightenment, escape, discovery and status which relates to the programme strongly.

90210

90210 is an American teen drama television series created by Rob Thomas, Jeff Judah and Gage Sachs, the programme first series was produced by CBS Productions however is now produced by CBS Television Studios. The programme has been franchised by Beverly Hill to create 90210 it is also set around young students who live in Beverly Hills.

I will be analysing the mise on scene of 90210, the setting of the scene is based around a swimming resort (Hot tub pool), the audience are aware that the setting is in a hot, exotic environment by the costumes the characters are wearing such as swimming/bathing suits, bikinis. The female character at the beginning of the scene is called Naomi Clark played by AnnaLynne McCord, Naomi (McCord) is wearing a blue swimming suit with a cheetah print robe, the audience would suggest she is glamorous and rich as what she is wearing and the setting of the scene which look very expensive connoting she is enchanting. The props used in the scene also connote that they are in a popular resort, somewhere hot and relaxing for a holiday, the scene involves props such as sun beds, table umbrellas and towels etc like you would find in a holiday hotel. Furthermore the characters in the pool are having a cocktail which also the audience may suggests that they are rich from an upper class business lifestyle. As Naomi (McCord) is presented first in the scene the audience may suggest she is the main character as the other characters are portrayed after her, at 0:12 of the scene the male characters facial expression suggests he is confused whereas Naomi’s (McCord) facial and body expressions connote she is serious and more dominant in the scene as she is standing above the other characters. At 0:37 of the scene the male characters facial expression connote the audience that he may be interested in Naomi (McCord) as she takes of her robe to get into the pool with the others, he looks amazed and is attracted to her. There are five characters introduced in this scene however there are only two main characters who exchange dialogue, at the end of the scene 1:49 the fifth character is established who looks totally different from the other characters as she is dressed up as a Goth wearing mostly black and red. There is a big difference between the characters in the pool to the young female character dressed up as Goth as the audience would see she has a different personality to the others also suggesting her age too.

The lighting during this two minute scene is represented using high key lighting as the scene is captured during the day time. Furthermore the audience are able to identify all the characters features, making them aware of the characters in 90210. Moreover the style of editing used at the start of the scene is a fade in effect which then uses cuts between the two main characters to exchange dialogue. The edits are continuity edits as the audience would stay focused and would be interested in what the characters are saying.

Throughout the whole two minute scene non diegetic sound/music is heard in the background which plays throughout connoting they are in a peaceful relaxing environment as the music sounds calm and happy. However diegetic sound also has been used throughout the scene which is the hot tub pool which is making water bubble noises, furthermore the characters dialogue is another form of diegetic sound as the audience know where the sound is coming from.

The cinematography at 0:07 shows the male character looking up at Naomi (McCord) which is a high angle shot suggesting the audience that Naomi (McCord) is more dominant than the other characters in the scene. Also at 0:10 Naomi (McCord) is portrayed using a low angle shot connoting the dominant character. However at 0:39 to 1:48 of the scene the 180 degree rule has been used when the characters use dialogue, this is effective as the audience are in a point of view shot of the character talking to the other character, making the audience see the characters facial expressions as they talk also to be amused. At 0:03 a long shot of Naomi (McCord) is represented as she poses, again I think they used a long shot only for  her to inform the audience that she is the main character in the scene. Throughout the whole scene medium shots have been used to identify the characters to make the audience see their facial and body expressions, moreover at 0:36 of the scene a tracking shot has been used as Naomi (McCord) walks down to get into the swimming pool to keep the audience attracted. Lastly at the end of scene 1:49 a tilt shot has been used to establish the fifth odd character then focused using a medium shot.

                                

Overall I think the target audience aimed for 90210 are teenagers and young adults around 15 – 26 years of age. I think this because this programme would mostly appeal to this target audience as the narrative/storyline could relate to the audience intended such as the glamour, relationships and drama in 90210. The gender which would be most attracted to this programme would be females more than males as 90210 has aspects of female aspirations, they are more interested in watching dramas involved with relationships and amusing characters. I think the social economic group of 90210 would be classes A - C1 and E, I think A-C1 hence of the lifestyle of some characters in programme as they live a wealthy successful life which would strongly relate to the A-C1 demographic class. In addition I also think the demographic of E class would relate to 90210 as teenagers watch the programme too such as students. Lastly I think the appropriate psychographic groups would be mainstreamers, aspirers, succeeders and reformers as they all seek for security, status, control and enlightenment which all relate to 90210. 

Misfits

Misfits is a British science fiction comedy drama television created and written by Howard Overman, the first series started broadcasting on E4 on the 12^th November 2009. The programme is about a group of young offenders sentenced to work for community service however get attacked by a strange storm which they obtain supernatural powers from.

Misfits scene starts off by the group opening a coffin which contains a male character inside, the mise en scene clearly suggests to the audience that it is set in a graveyard hence at 0:00 the audience are able to see all the gravestones followed by the group opening the coffin. There are five main characters in the scene that all portray different identities, from 0:05 to 0:19 all the characters show dissimilar facial and body expressions which connotes they are confused and sad that they have lost one of their friends. They are all gathered around the coffin looking disappointed and upset which suggests the audience that something bad has happened also making them think how the male character has died which is called creating enigma codes. At 0:20 the female character reaches out to touch the male character in the coffin, this scene creates tension as the edit is slow, the scene follows a jumpy scare to the audience as everything is calm however the male character scares the other characters showing their facial and body expressions which connote the audience they are scared and frightened. Furthermore the male character in the coffin looks well and alive which creates enigma codes to the audience as this character was just seen dead in a coffin, little as they know that he has immortality power. At 0:29 and 0:33 the two male characters facial expressions are very intimate as they look very scared and shocked, the audience would be expecting this reaction as they would be confused too, also feel like they are in the characters positions hence the tension created before was effective keeping the audience amused and engaged. The male character that just got of the coffin looks more dominant and relaxed who looks like the leader of the group, the audience may suggest this because of his attitude related to his facial and body expressions. At 1:54 the male character that walks away in a funny way may connote the audience that he is humorous by his body expressions portrayed making the audience think of him less serious, whereas the other characters establish a more serious confused body expression while watching him walk away. The props used in the scene is not clearly identified at the beginning when one of the character forces the coffin open, I think it was a spade.

The lighting throughout the scene is high key lighting as the audience are able to identify all the characters features, moreover the time of day looks like the scene was set in the afternoon as it is bright however the scene does look a bit dim to create realism of the mise en scene which is the graveyard which connotes darkness, death, negativity emotions. In addition Misfits style of editing is continuity edits to keep the audience engaged. At the beginning of the scene all the characters are established in single edits, to inform the audience the number of characters in that scene, they all look to one character which we the audience see as their point of view. Furthermore in each edit the character who is exchanging dialogue is the main focus as the background or the other background character in the scene are slightly blurred, this is to make the audience engaged with the character talking. 0:25 to 0:28 of the clip fast edits are used to portray the captions of each character reactions; the audience would have felt tension before the scene and would have impacted them with a scare as it was unexpected. This scene would create the audience to be focused and they would want to know what has happened (enigma codes).

In Misfits both non diegetic sound and deigetic sound has been used effectively to create tension towards the audience. From 0:00 till 0:25 of the scene non diegetic sound/music are used in the background to engage the audience. The non diegetic sound is very effective as it creates suspense; the non diegetic sound gradually starts to increase its pace to the suspense so the audience experience the effect of the characters feelings. However the non diegetic sound appears at the end of the scene at 1:42 as the main character makes a dramatic exist suggesting the audience something is going to happen creating enigma codes. In addition throughout the scene diegetic sound has been used as the characters exchange dialogue also because the audience know where the sound is coming from therefore it’s called diegetic sound.

The cinematography at the start of the scene shows an long shot/establishing shot of the setting informing the audience where the scene has taken place, the mise en scene suggest the audience that the setting is based in a graveyard due to the grave stones the characters are around. All the characters are portrayed in medium shots to focus on their facial expressions so the audience are aware of how they are feeling. At 0:20 of the scene a high angle shot has been used to focus on the main character who is in the coffin, usually a high angle shot connotes a character is much dominant and powerful whereas a low angle shot connotes a character is more vulnerable and scared, moreover for this scene a high angle shot has been used suggesting the audience he is powerful in a way although he is in a coffin which creates enigma codes. At 0:43 of the scene a tilt movement has been used to capture the characters body and facial expressions, as the male character gets up the audience are able to see expressions on the character connoting he is in pain. Furthermore at 0:55 and 1:06 a tracking shot has been used on the male character as he walks as he is the main character in the scene suggesting the audience that he is the dominant out of the group. A 180 degree rule shot has been used at 1:09 till 1:16 between the two male characters as they change dialogue which focuses on the facial and body expressions so the audience are aware how they are feeling. Also the audience are in the characters point of view as both sides of the characters are being portrayed giving the audience of what both characters are feeling. At the end of the scene a long shot has been used to capture all the characters as the main male character walks away, all the characters are showing different emotions which the audience are able tell by their body and facial expressions. Overall the whole scene I think has been used by using a stead-cam sequence as the camera appears to be moving around a lot, this is effective as the scene looks more realistic and captures the characters extended actions.

Last of all I think the intended target audience for Misfits would be teenagers and young adults around 15-24 year olds. I think this because Misfits contains strong language and some sexual scenes which are inappropriate for an audience who are younger than 15 years, the target audience I have chosen is appropriate as the certificate class of 15 allows some sexual content and strong language therefore I have chosen 15-24 year olds also as the characters are quite young and use informal language the programme would appeal to more younger viewers so they can relate to the characters whereas an elder audience wouldn’t understand and be offended by the context used in the programme. The programme is a group with both female and males therefore I think both genders are attracted to this programme by the strong adult humour, and teenage life style which is being portrayed. I think the social economic group of Misfits would be classes of C2-E, I think this because C2-E audience would relate to the characters more as they are unemployed, working for the government, moreover the E class I think would be suited more as students (teenagers) would watch the programme more as adults they would have more time. Lastly I also think the psychographic groups which would be appropriate for Misfits would be strugglers as they seek for escape which relates to the programme very well as the characters want to find their own identities and escape for freedom. 

Made In Chelsea

https://www.youtube.com/watch?v=gLi4O4uH_kw

Made in Chelsea is a scripted British reality television programme produced by David Granger, the programme is broadcasted by E4. Made in Chelsea is about characters that play version of themselves in the wealthy Chelsea district of London however their roles have been scripted for entertainment purposes. This programme is similar to the ITV2 programme ‘The Only Way Is Essex’ another scripted British reality television programme. The programme follows the lives of several real, young, affluent personalities.

Made in Chelsea has two different settings introduced in this scene, this first setting that the audience see is a posh white building where the main male character is being introduced, at 0:10 of the scene the second setting is portrayed to the audience where the second main character is introduced who is a female. The second setting shows a female character sitting in a posh high class cafe, both settings connote luxury and wealthy therefore the audience are aware that the characters in this programme are from an affluent background. Furthermore the characters costumes and make up clearly suggest that both characters are from high class backgrounds, the male character is wearing a suit which connotes the audience that he is a working business man who has a successful life as he in a television programme. Also the prop the male character is wearing is a gold ring which also connotes rich, wealthy and successful. Moreover the female character also suggests wealthy as she is wearing a fur coat and sat in a posh cafe, the props around the female character show luxury lifestyle connoting the audience that she is also a successful women in the industry. At the start of the scene when dialogue starts both characters facial and body expressions are portrayed serious however during the conversation they look relaxed which inform the audience. At 1:06 of the scene the first setting of the building where the male character is, is established more for the audience which reveals another female character. The female character and the male character in the scene are the main characters from now as more props are being introduced; she is painting a portrait of the male character sitting holding a globe. This scene shows the male character is more dominant as the female character is painting a portrait of him, as he is holding a globe this may connote that he is in control and likes to travel around. The portrait also suggests the audience of another element of the male character being wealthy. The female character who is painting connotes she is from a lower class than the male character as she is listening to instructions from the character, furthermore her costume and make up also suggest the audience that she is from a not wealthy background however lucky to work with these characters as she would be paid a lot of money.

Throughout the scene high key lighting has been used as the audience are able to see the characters features clearly also the audience are aware that the scene is taken place during the day as it is bright. Additionally the style of editing in this programme I think is montage editing at the start of the scene as the camera establishes a shot of the whole building, then a shot of the building window which then continues into the building which is an office. A montage edit sequence involves shots being placed next to each other that do not necessarily convey a linear narrative therefore also the edits of the two shot of the building informs the audience that the setting is based inside the building. During the edits of the building at the beginning at 0:03, typography has been used which says ‘Francis Boulle Enterprise’ this informs the audience where the setting is which the male characters office is. When dialogue is being exchanged the edits turn into continuity edits as each characters that are in a conversations are in single edits to connote the audience that they are the main characters. As each character talks the edit focuses on them to show their facial and body expressions so the audience can follow what is going on and relate to them.

The sounds used in made in Chelsea are non diegetic and diegetic sound. At the beginning of the scene non diegetic sound has been used to introduce the setting, the non diegetic sound is of classical music in the background which suggests the audience that the setting of the scene is posh and wealthy for upper class audience. In addition a sound bridge has been used of the scene of the building to the inside of the building which is diegetic sound of a mobile phone ringing at 0:05 till 0:07. The non diegetic sound gradually decreases however is still played in the background very quietly, on top of that the dialogue between the two characters start which is diegetic sound as the audience know where the sound is coming from. At 1:10 of the scene the non diegetic sound/music eventually stops and continues with diegetic sound conversation from the two characters.

Furthermore the Cinematography used at the start of the scene is called a tilt where the camera moves down the building revealing the setting to the audience, it then changes into a shot of the building window which slowly zooms in connoting the next scene would take place inside the building. At 0:07 the main male character is portrayed in a medium shot of the character picking up a phone call, the shot changes into the second setting where the female character is talking to the male character. She is also shown is a medium shot, which shows the characters facial and body expressions connoting the audience how they are feeling. At 0:16 the shot is a long shot of the female character in a cafe, the camera focuses on the character as the background and the other features in the scene for example the props are blurred, also for the audience to be attracted to the character. At 0:41 the edit is a medium shot of the male character the audience are able to see his body expressions as he is sat on a chair holding a globe relaxed, also his costume connotes the audience he is wealthy. At 1:06 a long shot has been used to establish where the characters are which is at the male characters office, the shot also reveals what the characters are doing. The shot is followed by a point of view shot (over the shoulder) of the female character looking at the male character; this allows the audience to see the male character from the female’s perspectives as she is painting a portrait of him. From 1:11 to 1:14 a tracking shot of the female characters arm is used to make the audience focus on what she is dong making the audience attracted to the painting too. At 1:23 a close up of the painting is taken as they want the audience to see how talented the female character is and the painting which clearly establishes the male character connoting he is of high class and rich to be making a portrait of himself.

Finally I think the target audience expected for Made in Chelsea are teenagers and young adults around 16-26 years of age. I think this hence Made in Chelsea has young successful characters that influence the audience who watch this programme. This programme portrays individuals who are successful in the business media industry and have wealthy lifestyles which every young adult would wish for therefore this target audience would be more appealed to watch this programme furthermore it is a scripted reality programme which entertains the intended audience. In addition I think the popular gender to watch this programme are females as they tend to watch reality programmes as it has aspects of real relationships, friendship, problems whereas the male audience would like to watch something that relates to them such as sports and action films. Moreover I think the social economic group of this programme would be classes A-C1 also class E, I think this because the characters in the programme are of higher and middle management/managers who are very successful as they are in a programme therefore the programme would relate to classes A-C1, furthermore I chose class E too as students would watch this programme, they are in the demographic class of E. Lastly the psychographic groups that would be appropriate for Made in Chelsea would be mainstreamers, aspires, succeeders, explorers and reformers as they all seek for security, status, control, discovery and enlightenment which all relate to the programme.

Ill Manors Trailer Analysis

What are the typical codes and conventions of film trailers - what information is usually provided? 

The Ill Manors film trailer is very important to the target audience as it has important details and information about the film, as the trailer is two minutes there is essential time to fit all the information in for the audience to be attracted to the film. As a trailer there should be intuitions such as the characters/stars names, distributor, director, editors, release date etc., all these key codes and conventions are very important to the audience as they would like to know what type of film they are going to watch, furthermore to have a small idea of what the film is going to be about giving them enigma codes about the film, making them want to watch it. The institutions are normally screened at the end of a trailer so that the audience remember the information such as the release date. At the end of the trailer they provide the audience a website address for the audience to explore information about the film 'Ill Manors' as they would like to see if the film is worthy to watch in cinemas, moreover they website promotes the film by extra information such as Ben Drew's soundtrack which relates to the film, this could create a larger audience involving music.

How are trailers distributed?

Trailers are usually distributed by studios that help companies making films fund for the film, so that they can make a film successful. An example of a distributed studio would be Revolver Entertainment, this distributor was used to help make Ill Manors, although this film is a low budget project, the distributor has worked with many low budget films which have become successful therefore worked with Plan B (Ben Drew). Trailers are normally seen in cinemas before a film starts this is to entertain and inform audiences of what other films are possibly on and they are interested in. Furthermore social websites and websites that entertain audiences such as Youtube, Facebook, Twitter, Daily-motion are all websites that information is very crucial as it gets passed around very quickly making it more noticeable. So for an example if Ill Manors was to be posted up on Twitter people would start sharing the post making it more popular therefore an larger audience would be aware of the film so they would watch it in cinemas.

How does Ill Manors use trailer conventions?

Throughout the whole trailer non diegetic sound is used which is the voice over by Plan B (Ben Drew), the voice over used in the trailer is very effective as the audience don't see who is talking however would know it is the director which is Ben Drew. The trailer shows multi strand narrative as there are number of characters introduced, as the trailer continues the pace of the edits increase as tension and enigma codes are created by the audience as they would want to know what is going to happen and conveying excitement for the audience. The non diegetic music used in the background clearly represents the urban genre which appeals to young youths which is the intended audience for this film, the soundtrack is also featured in the film which is produced by Plan B himself the director to Ill Manors therefore they would have an large audience to appeal to the film. The title Ill Manors and release date is shown towards the end of the trailer as it is important information to the audience so they remember. The title is hard hitting bold which is hard to miss as it is the main focus in the screen, it also reflects the genre of the film suggesting it is about serious crime and drama, the title hooks the audiences attention and keeps them engaged by the typography.

Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used?

I think Ill Manors target audience is aimed at young youths and adults from 18-32 as the film contains elements of strong violence, drug use and sexual scenes which would be appropriate for audiences over 18 of age. Moreover I think the film would be engaged to males more due to the extreme content of sex, violence, language and drugs which would appeal more to males than females additionally the urban soundtrack also relates to the male audience more than females as they would listen to that type of genre more whereas females would like to listen to RnB, soul, hip hop etc. Watching the trailer I think the psychographic group would be appropriate for this film would be strugglers, hence strugglers seek escape which totally relates to the film as the characters in the film are living in a hard life style seeking for escape since childhood. Furthermore the narrative portrayed in the trailer reflects to the directors live who is Plan B, he shows the audiences giving them an understanding of how young youths are portrayed in the world as 'chavs' who live in council estates however show the negative representation towards young adults and their behaviour of living in a rough neighbour hood. The fast pace of the edits towards the end of the trailer suggests the fast paced lives of the characters in the trailer shower how each of them have problems in life and are trying to sort it out, this is effective as the audience see these characters in an multi strand narrative making them have enigma codes of what's going to happen to them. Lastly the title Ill Manors and release date is shown towards the end of the trailer as it is important information to the audience so they remember. The title is hard hitting bold which is hard to miss as it is the main focus in the screen, it also reflects the genre of the film suggesting it is about serious crime and drama, the title hooks the audiences attention and keeps them engaged by the typography.

How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?
The genre of Ill Manors is a teen urban crime drama, the audience can see this by the representation of the characters, setting and camera works used. The setting of the film is based around a council estate in London  which shows the characters are a low demographic class of D and E audiences, the characters are portrayed wearing hoodies, track suit bottoms, caps, these types of clothing gives the audience that the film is associated with urban drama and young adults. The lighting is mostly dim/bright to show the characters, also to keep the scenes mysterious as the characters are up to something bad such as the drug use. The camera movement focuses on the different characters and their problems in multi stranded narratives as the audience need to be engaged and follow what is happening to each main character. 

Ill Manors Film Research

Research all the institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was. 

Ill Manors was filmed in Forest Gate, London directed and written by Ben Drew and was distributed by Revolver Entertainment. Ill Manors was funded by three studios the Film London Microwave, BBC Films, and Aimimage, Drew was only 21 years old when started writing his first script. The film Ill Manors took three years prior to filming, it is based upon actual events and stories that Drew heard when he was young who also used to live in an estate. Drew struggled at first to secure finance for the film and eventually his film was at production in 2009.The production involved producer Atif Ghani, cinematography by Gary Shaw, and editors for the film by David Freeman, Hugh Williams, Sortira Kyriacou, and Farah Drabu. The man characters of the film were Riz Ahmed, Ed Skrein, Keith Coggins, Lee Allen, Nick Sagar, Ryan De La Cruz, Anouska Mond and Nathalie Press, who each play a core role in the film and their violence, as they struggle to survive on the streets. 

How much Ill Manors cost to produce (its budget).
Ill Manors was produced with a budget of £100,000, the film raised £453,570 in the UK box office.

How was Ill Manors Funded?
The film was funded by three studios called Film London Microwave, BBC Films and Aimimage. Film London Microwave was part of the Ill Manors production in 2009. The BBC films and Aimimage studios were known for the low budget British film making companies.

What is the targeted audience for Ill Manors?
The certificate of Ill Manors is 18 therefore the film would have swearing, violence, sexual content, hence the audience that would be suitable for this film would be young adults (18-34). The film focuses on eight main characters who have problems in life, living in a rough estate however the audien
ce targeted would relate to the characters as the characters are young adults too (dominent).

Who is the main distributor for Ill Manors?
The main distributor of Ill Manors is by Revolver Entertainment. In order to raise funds for Ben Drew's fil. the distribution rights to Ill Manors were sold to Revolver Entertainment in April 2011. Revolver Entertainment is located in both London and Los Angeles, the company was founded in 1997 and has released independent films also documentaires.

How was Ill Manors promoted?
Ill Manors was promoted on The Guardian's website on 3rd May 2012 for its firat trailer and unveiled by Empire Magazine's website on 8th May 2012 for the first Ill Manors film poster. Furthermore Digital Spy also promoted Drew's film by two other film posters on the 18th May and 7th June 2012. The premiere of Ill Manors was on the 30th May 2012 in London and wide released to 191cinemas in the UK and Republic of Ireland. 

Compare this with a big budge blockbuster. What are the main similarities and differences?

I have chosen ‘Skyfall’ a big budget blockbuster to compare ‘Ill Manors’ which is a low budget film. ‘Skyfall’ is the twenty-third James Bond film to be very successful and known worldwide, alongside theme songs by famous artists such as Adele, Alicia Keys and many more. The film is an action packed adventure film with a budget of $150 - $200 million which raised in the Box office to $951,323,067, whereas ‘Ill Manors’ budget was much less £100,00 which raised to £453,570 in the Box office. 

The similarities between ‘Skyfall’ and ‘Ill manors’ are that they both contain violence and some of the same props such as a gun, both films connotes danger and realism however ‘Ill Manors’ is a film that highlights lives of individuals who have been brought up in dangerous neglected areas during childhood. Both films create enigma codes which engage the audience and make them think what is going to happen next as they are curious and want to find out. Moreover there are differences between these films firstly by the budget of the films are very different, ‘Ill Manors’ was produced with a low budget funding as it was an project by Ben Drew who is a music artist therefore companies didn't want to fund him, as they thought the film would not be successful however ‘Skyfall’ has a big budget due to the props, settings, characters and many more (mise en scene) as companies know that a James Bond film will be successful they funded a lot of money to the film to be very attractive to the audience therefore they would watch it. Furthermore the characters featured in ‘Skyfall’ are much more popular known actors well known to the industry, the audience are aware of these characters as they have see them before in other blockbusters, however ‘Ill Manors’ have new characters who are new to the film industry giving them an opportunity to show their skills of acting therefore the audience don’t know these characters very well and would not be aware of the film as much as ‘Skyfall’. Lastly ‘Ill Manors’ have strong content of drug use, swearing and sexual scenes whereas ‘Skyfall’ has much more action packed scenes such as car chases, explosions etc.

How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques?

Ill Manors hooks the audience attention into the narrative and pose questions that the film will answer is because the Ill Manors trailer uses many techniques to keep the audience assumed and to create enigma codes for them to watch it. The trailer strongly portrays lives of young youths living in council estate whose lives are hard due to living and growing up around violence and drugs. This film relates to normal people lives which connects to the audience making them realise and feel sympathy for young youths also it creates realism of the daily events that happen. Ill Manors trailer uses effective non-diegetic and diegetic music to engage the audience the voice over of Ben Drew (Plan B) is very effective as he explains the narrative of the story by rapping the words, Drew is an artist known for his rapping therefore the audience will be aware it is him and he is promoting the film by his soundtrack, furthermore it lets the audience know that Drew’s life also reflects to him and the film as he was growing up. The rapping of Plan B relates to a much younger audience as they would listen to grime music therefore the target audience I think are teenagers and adults. The text used in the trailer attracts the audience’s attention as it is hard bold, stands out which suggests it is the main focus therefore we would read it. The text also explains the narrative of the film alongside with Plan B’s lyrics, the non-diegetic music matches the fast past edits towards the end creating tension and enigma code to the audience as there are events from the film cut into quick edits into the trailer to make the audience also have an idea of the film would e about. Overall at the end of the trailer the release date was shown in a large white font with a black background to make the audience remember the date it would be coming out and to watch it.

Think about the certificate of Ill Manors (18 certificate). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

A 15 certificate involves strong violence and language but not a lot is shown, drug use is allowed however it must not be promoted or encourage drug to be taken. Any sexual context is allowed but if sexual violence is involved it must be discreet and have a strong contextual justification. An 18 certificate film would have very strong violence and language which is likely to be continuous in an 18 certificate film, also strong sexual activity/context is likely to be shown. Gruesome, strong blood scenes and real sex, crude and explicit sex references are permitted. Overall Ill Manors would be an 18 certificate as it contains context from an 18 certificate such as violence, strong language and real sex references therefore would be suitable for audiences who are 18 and above.

Preliminary Exercise (Murder) Evaluation

My preliminary exercise was to produce a short opening of a character opening a door who sits on a chair opposite to another character who then have a conversation. Furthermore, enable to do this brief we had to involve three main shots/edits for our opening to be successful, which were match on action, shot/reverse shot and the 180 degree rule. I worked with Gagan and Navneet who both were committed to the brief, as well as working in a group sharing amazing ideas. We planned ideas which were interesting and brought 'Murder' as our exercise which I think was excellent, hence we followed the brief and was suitable for our first piece of media coursework. 

Gagan, Navneet and I, did lots of planning such as our roles, what the narrative could be about?, characters involved, setting and many more. As a group we managed to share out the work efficiently  it also gave us gain new skills from one another.The narrative to 'Murder' is about a teenage girl who is played by Gagan, and her best friend who is played by me (Anita). The setting of the short opening is in a school canteen were Gagan walks down the stairs and enters the canteen to talk to me (this is when we used the match on action shot and the continuous editing). She walks over to me in shock and is very scared this scene would create enigma code to cause tension and make the audience focus on Gagan's facial and body expression using long and medium shots. Gagan and I then share conversation (180 degree rule) but do not reveal what is happening leaving the audience with a cliff-hanger. 

The title is established at the ending with a fade out transition for effect also started the opening with a fade in transition. Furthermore we recorded many shots and scenes possible so we have a variety of ideas to choose from when we could edit which was useful although camera shots/movement wasn't mentioned in the brief we decided these techniques were important for effect and for the audiences entertainment. Navneet played the role of the camera, capturing our scenes which we did about three times for each scene. Navneet did a great job as it was her first time and learnt new skills from me and Gagan. Before filming our exercise Navneet created a storyboard about the narrative which was very useful as it gave us a clear understanding of our idea. Moreover I completed a shots list of all the possible shots involved in our opening, this was also useful as it helped us make sure we included all the important shots such as close ups and more.

The weaknesses about our short opening was mainly the audio which became a huge problem to some of the other groups, this was because the setting of our scene which was the canteen was very noisy as care takers were cleaning up which made the Dialogue very hard to hear throughout the whole opening. Also one of our shots of the door closing behind Gagan after she walks into the canteen, was quite long, this was spotted when the class shared their opinions about our work, therefore to make it better we could cut some of the scene to make it shorter and look better. Moreover about the audio we could next time work at a quieter setting or timing to make our coursework better.

The strengths of our short opening was mine ans Gagan's acting which I think we did impressively as we don't do drama, this would make the audience connect with our emotions. We created enigma code and attracted the audience attention as we don't tell them what has happened, the use of camera shot made was very effective as the audience are amused and would have many questions. We used close ups, medium shots and couple of long long shots and finally a tracking shot, we also managed to use the match on action and continuous edit which was presented very clearly and suited the narrative. Watching our exercise and comparing to other groups, I think we have all done well for our first brief and enables us to learn from our mistakes, also learn new ideas and skills.

Overall I think my group have worked exceptionally hard as we have followed the brief and communicated very hard to get it completed within one week. This exercise has given me an idea of how hard and time efficiency would be, hence you would need a good group to share out the planning and ideas. Furthermore doing this exercise makes me more confident as an individual, also as a group we can learn from the mistakes and learn better skills for our next Mest 2 coursework.

Ill Manors Music Video

Ill Manors is a low budget British crime drama film which was written and directed by Plan B (Ben Drew). The film was produced by Atif Ghani, it features Riz Ahmed, Ed Skrein, Keith Coggins, Lee Allen, Nick Sagar, Ryan De La Cruz, Ahouska Mond and Nathalie Press. The film was distributed by Revolver Entertainment and three studio's called Film London Microwave, BBC Films, and Aimimage. Ill Manors was released on the 6th June 2012, a budget of £100,000, which raised to £453,570 in the UK box office. The film is set in Forest Gate, London which focuses on the lives of eight characters mentioned above, the director Plan B (Ben Drew) has six original songs which connects with the narrative of the film.
Plan B's soundtrack album was recorded during 2011-2012 in the UK at Edge recording studio and the Sanctuary, the album was released after the film 'Ill Manors' on the 23rd July 2012. The producer of the album include Plan B, Al Shux, Eric Appapoulay, David McEwan, 16 Bit, Labrinth and Saul Milton. Some of the recordings were featured in the film which were called Ill Manors, Lost My Way, Deepest Shame and Playing With Fire. The album had debuted at number one in the UK album charts and received positive reviews by critics which promoted the actual film too.

Media Forms:
In the music video 'Ill Manors' establishes the setting and engages the target audience which are teenagers. The music video uses fast pace edits and intimidating scenes were you see young teenagers robbing from people, setting cars on fire and smoking, this representation gives teenagers a negative stereotype making other audiences such as the elderly think teenagers are bad and dangerous  Furthermore Plan B has used meaningful lyrics which relate to the teenage demographic audience, moreover it is more likely for this target audience to listen to this type of music which is called grime/rap genre. The shots used in the music video such as long/medium shots establish the setting of the music video which is a rough estate, the setting of the music video may also consider that Plan B has also used the same setting for his film too called 'Ill Manors' making the audience create an idea of the film.

Media Representations:
Gender, ethnicity and age are represented strongly in this music video, it shows a dominant reading to other age groups about the stereotypes towards young teenagers. The gender most represented in this video are young teenager boys/men they are shown as violent, dominant characters which give a negative stereotype to others making them think all teenage boys and men are dangerous. However there are some females used in the video but not shown as much as the males, they seem to be following the male characters which Plan B has intended to do by purpose, reminding the audience that the males are in control. I think the ethnicity and age shown in this music video are white, black, and mix who are young teenagers/adults (16-24), Plan B has used this target audience as the film is based upon the London riots which involved many young teenagers.

Media Institusions:
Plan B released this music video as a protest video to create awareness as estate people are never heard they are most known for thugs, violent and bad behaved people, this is a stereotype as class demographic A and B would think this as they are upper class, wealthy with a good job to keep their lives/families stable whereas the class demographics D and E are described negatively hence they live in a council estate, unemployed or still at school. Plan B himself grew up in a council estate before he became noticed in the music industry therefore he knows how these young people in council estates feel as they are not heard to the public but discriminated as negative people.

Media Audiences:
I think the demographic D and E group would relate to this music video as unemployed, young teenagers who go to school are portrayed in the video. The video shows us teenagers being violent and established in a council estate area making us think they are in the struggler, reformers group of the psycho-graphical group who are not very successful in life and struggle to be heard. Moreover I think this because this group is mostly targeted in the news and modern lives as there many incidents and crimes happening who seem to be young teenagers who can relate to the music video as it is about them overall wanting to be heard.

Mest 2 Initial Thoughts

Me, Navneet and Gagan N are working together for our media coursework to produce a fiction product and print ad campaign. We will be filming a two minute opening sequence of our Tv programme and it will be a hybrid of 'Waterloo Road' and 'Misfits'. This is because, Misfits is a E4 programme and the whole brief is about targeting E4's demographic (15-35) therefore Misfits would be appropiate when we are producing our final product.

Tv Programme Ideas

· Friends

· Misfits

· Waterloo Road

· One Tree Hill 

Psychographics

Mainstreamers:

This is the specsavers over 60's advert, i chose this advert for mainsreamers as they tend to be vaunerable and seek guidence, this advert informs this target group to buy new glasses for their benefits to help them in the future and keep them safe with their vision. This advert clearly suits the target audience as its for the older audience and to inform them glasses are a big responsability in their everyday lifes.

Aspirers:

I have chosen this advert for the aspirers audience as they are youngand would care about their apperance a lot in the sales job world. This adverts tries to sell us make up products from the Avon brand which is ever lasting, this could convince young audience to buy this product as they would want to look beautiful. It is more fashionable and attractive to buy these product for a young target audience as they would wear make up more than other audiences. The product uses famous ideology to attract the audience such as using Reese Wetherspoon to promote the product, therefore more peopel such as the female audience will be interested in buying the product.

Succeeders:

Succeeders are a group of audience who like to be in control, they tend to be wealthy and have a typical high management and professionals. Therefore i have chosen this advert which shows us the new samsung phone with many developed technology and apps which would be useful to anyone espeacilly with a high business profile. It shows the target audience convined here is for people who are wealthy and wouldn't mind buying expensive products as they would like the latest gadgets.

Explorers:

I have chosen this advert for the explorers audience as they like to try new things andd experience difference which typical young students would do. Starbucks is a very well known brand for it's amazing coffee, hot choclates and many more hot and cold drinks, an explorer would enjoy this as the drink flavours come from different counties and showing the adventure which explorers love doing. The brand starbucks shows us individualism as each product is different which an explorer wouldn't mind tasting.

Strugglers:

This advert is about drinking alcohol which the strugglers audience tend to do most, they are disorganised and would suit the D and E demographic people. This advert alerts the audience that deinking alcohol can cause damage to you health and body which can lead to heart fauiler, liver damageor even death. The advert shows cartoon figures of them drinking alcohol which you can relate to a male or female audience as gendera are not published. Therefore both genders are being targeted to make them stop drinking a lot. However as strugglers do not have much money or have a wealthy lifeatyle than succeeders they think alcohol is a big celebration and gift to them which they relate to happiness but at the same time cause health issues.

Reformers:

Reformers are people who seek for enlightenment, people who like to be free and enjoy life. This advert i have chosen relates to this type of audience as women are being able to choose products from asda cheaper with a better value, the brand tells the audience that asda is cheap and therefore convinces the audience to shop at their store. The advert is targeted at the female audience as they more likely to shop for household objects as they could be a mother or a singel individual. The advert promotes there offers making the reformers audience amused and interested.

Genders Through Advertising

Sports Car

I think this advert is targeted towards men as the dominant readers, as men tend to love sports cars more than women. The commercial focuses on the car making the audience not to take their eyes of the car as it shows the car being driven, making them tempted to buy the car. The print advert also focuses on the car only showing smoke coming out from the back tyres. In both adverts there are no women or men used therefore there is no stereotypes towards the product however the audience may assume oppositional readings attracted both genders. Also a class of A, B would buy this product as it is expensive and for a wealthier audience.

The advert could appeal to the women audience by adding feminine colours to the car and making the commercial have a main protagonist such as women driving the sports car making the audience think this car is for women too.

Diving Watch

Both these adverts are targeted at men, as in both adverts a male character is being represented which would appeal the male audience more. The Omega brand is very expensive company that sells watches therefore the target audience will be A, B and maybe C1 class as they would be wealthier than the rest of the classes. The adverts show watches that are appealing to men as the colours and shape of the watch symbolises it is for men than women. Moreover both adverts relate to a famous film to promote their product, they use the film ‘James Bond’ as there consumer target as it would attract more of the male audience because it is a film targeted towards male. 

Both adverts would have to change the colour to attract to the female audience as the colours are very simple and dark, I think there should be a female represented to how these watches are for women too.

Bottled Beer

This advert is about Fosters beer which is targeted towards men, I think this because men tend to have bottled beer more likely than women were they would have something more womanly. Beer is seen as more of a casual drink which men would have while watching football, or hanging around mates however the classier audience such as class A and B would have expensive drinks such as white/red wine. The print advert clearly states the drink is attended for men as it says ‘ I'm a playboy’ which is attended to women meaning the men get to have entertainment while drinking this beer.

Both these adverts are targeted at men, as in both adverts a male character is being represented which would appeal the male audience more. The Omega brand is very expensive company that sells watches therefore the target audience will be A, B and maybe C1 class as they would be wealthier than the rest of the classes. The adverts show watches that are appealing to men as the colours and shape of the watch symbolises it is for men than women. Moreover both adverts relate to a famous film to promote their product, they use the film ‘James Bond’ as there consumer target as it would attract more of the male audience because it is a film targeted towards male.

Both adverts would have to change the colour to attract to the female audience as the colours are very simple and dark, I think there should be a female represented to how these watches are for women too. I think to make this bottled beer advert more feminine is to change the stereotype towards men rather than women, showing women can be laid back too having fun by showing images of men.

Toilet Paper

I think this advert is targeted towards women as it has a tiny koala bear representing the toilet paper making the women audience attract to the brand as it is cute. Both adverts have the koala bears making the adverts more feminine making them attracted to buy the product making them assume it is soft like a bear. The representations of the adverts show the alternative readings of a woman such as for this advert they would be a typical house wife with children.

The adverts can be represented to men if they change the colours as it look to womanly with soft colours, also use a manlier object rather than a koala bear which would distract the male audience. 

Deodorant

These deodorant advert are targeted towards women I think as the commercial shows a women using the deodorant also the print adverts shows women using the product too, representing that women work harder than men. Women use deodorant frequently to smell fresh and to keep clean however some audience may think men are unhygienic and don’t use deodorant a much. 

I think the adverts should attract more to the male audience by featuring male characters using the product showing them the product is attracted to males however deodorant is used for both genders to keep fresh and clean.

Cigarettes

Both these adverts are aimed at men as the commercial identified as figures holding a cigarette however mentioned the health causes to a man if he would smoke daily giving them information about what smoking does to your health, therefore warning them. The print advert also targets the male audience as it informs them to get help from the NHS as it is crucial to be healthy and keep a fit body. Furthermore there is representation to both these adverts telling us that men smoke more than women which is an alternative reading towards males moreover this representation can be also read the other way round as a females being the main smokers. The print advert also has a another advert exactly the same however feature a women therefore spreading a message out to both genders about what smoking can do to you and informing us about how the NHS could help them.

I think the commercial advert could have appealed to the female audience if they added the causes of smoking of what it could do to a female’s health informing them too. Therefore the advert would have a wider audience and will not be stereotypical as it is appealing to both genders.

Hi-Fi System

I think both adverts are targeted to both genders as both would be interested in music and sound technology. However in some concepts it could be targeted towards men more than women as the male audience would have more interest in sound technology such as the bass in a system whereas a woman wouldn't care as long there is music playing out the system. The colours could also represent it is more attracted to the male audience as it is dark and simple.

For the adverts to fit in to a female appeal I think the colours should be changed.

Domestic Cleaning Product

These adverts are targeted toward women as it is a household cleaning product which is the alternative reading towards women. Women are represented as the dominants in a household as they tend to cook, clean and be responsible for their house, therefore they would buy cleaning products. The commercial show all females cleaning in a fun atmosphere making the female audience think that this product is very good and sending a good representation of the product itself. The media shows women as a house wife which is alternative as they represent women as busy home workers for their families. Moreover there were no males used in the adverts showing a representation that males don’t clean more than women do which is a stereotype towards women. 

The adverts can attract to the opposite gender by adding male characters cleaning like the women do and the commercial showing men can clean to making it an oppositional reading toward the audience.