Psychographics

Mainstreamers:

This is the specsavers over 60's advert, i chose this advert for mainsreamers as they tend to be vaunerable and seek guidence, this advert informs this target group to buy new glasses for their benefits to help them in the future and keep them safe with their vision. This advert clearly suits the target audience as its for the older audience and to inform them glasses are a big responsability in their everyday lifes.

Aspirers:

I have chosen this advert for the aspirers audience as they are youngand would care about their apperance a lot in the sales job world. This adverts tries to sell us make up products from the Avon brand which is ever lasting, this could convince young audience to buy this product as they would want to look beautiful. It is more fashionable and attractive to buy these product for a young target audience as they would wear make up more than other audiences. The product uses famous ideology to attract the audience such as using Reese Wetherspoon to promote the product, therefore more peopel such as the female audience will be interested in buying the product.

Succeeders:

Succeeders are a group of audience who like to be in control, they tend to be wealthy and have a typical high management and professionals. Therefore i have chosen this advert which shows us the new samsung phone with many developed technology and apps which would be useful to anyone espeacilly with a high business profile. It shows the target audience convined here is for people who are wealthy and wouldn't mind buying expensive products as they would like the latest gadgets.

Explorers:

I have chosen this advert for the explorers audience as they like to try new things andd experience difference which typical young students would do. Starbucks is a very well known brand for it's amazing coffee, hot choclates and many more hot and cold drinks, an explorer would enjoy this as the drink flavours come from different counties and showing the adventure which explorers love doing. The brand starbucks shows us individualism as each product is different which an explorer wouldn't mind tasting.

Strugglers:

This advert is about drinking alcohol which the strugglers audience tend to do most, they are disorganised and would suit the D and E demographic people. This advert alerts the audience that deinking alcohol can cause damage to you health and body which can lead to heart fauiler, liver damageor even death. The advert shows cartoon figures of them drinking alcohol which you can relate to a male or female audience as gendera are not published. Therefore both genders are being targeted to make them stop drinking a lot. However as strugglers do not have much money or have a wealthy lifeatyle than succeeders they think alcohol is a big celebration and gift to them which they relate to happiness but at the same time cause health issues.

Reformers:

Reformers are people who seek for enlightenment, people who like to be free and enjoy life. This advert i have chosen relates to this type of audience as women are being able to choose products from asda cheaper with a better value, the brand tells the audience that asda is cheap and therefore convinces the audience to shop at their store. The advert is targeted at the female audience as they more likely to shop for household objects as they could be a mother or a singel individual. The advert promotes there offers making the reformers audience amused and interested.