Prezi - Ill Manors Revision

Cross Media Study - What institutional issues are raised in the case study?

Who are the key institutions involved in promoting the film and how are they involved?

The key institutions involved in promoting the film is the director Ben Drew, the studios who helped Ben Drew create the film 'BBC Films', 'Film London Microwave', and 'Aimimage', the distributor by 'Revolver Entertainment'. These institutions helped Ben Drew promote the film, as it was small budget film therefore it was signed onto Revolver Entertainment a film distribution company which promoted the film to 191 cinemas in the United Kingdom and Republic of Ireland. The 'Ill Manors' trailer was first introduced on 'The Guardian's website on May 3 2012, however the poster was published for the first time by 'Empire' magazine's website on May 8 2012, these promoted the film by airing on to famous media's which are intended to different target audiences. Furthermore the demographic audience for 'The Guardian' newspaper would be classes ABC1 audience as they are upper/lower middle class audience and would rather read broadsheet newspaper than a tabloid magazine. The psychographics audience would be intended to mainstreamer and succeeders mostly, moreover the film is getting a wider target audience which makes the film more recognizable. On the other hand and 'Empire' magazine I think would appeal to a younger audience who are film fanatics, who are interested in the film media side, as the magazine would have lots of images, quotes and less text than a 'Guardian' newspaper. The demographics and psychographics of a 'Empire' magazine would be I think C1C2D class audience as the upper working class audience would be more interested into business/money, and news. In addition the the 'Ill Manors' trailer, music video, behind the scenes videos, interviews etc. are mostly promoted and published through 'YouTube', synergy is used here to cross promote the product and attracting a wider audience as 'YouTube' is a world wide social network accessible nearly to everyone. Lastly the film is also promoted by social networking sites such as Twitter, Facebook  MySpace etc. also to attract a wide audience and to inform the audience about the film.

How do they use each platform to reach their target audience (now fragmented)?

The film is promoted to it's target audience through the three platforms print, E-media and broadcast. The print article I found below from 'The Observer' magazine is about the film Ill Manors, this magazine I think is targeted to a secondary audience such as the audience seen on the TEDx observer. This article gives the audience a chance to read and understand the narrative of the film, which informs them about the genre, characters etc in the film which is useful for them as it attracts them to watch the film. The demographics and psychographics of this film review are the secondary audience who are in classes BC1C2 audience the succeeders and explorers mainly.
                               http://www.guardian.co.uk/film/2012/jun/10/ill-manors-plan-b-review

This video from YouTube is the premiere were the characters talk about the film and their roles. It allows the audience to know a bit more about the characters interviewed and know who they are and know who they would be portrayed as in the film. This is an example of E-media as it is interactive and the audience are able to recognize the characters. Moreover the website makes the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.

There are many broadcast media promoting the film such as the DVD blu ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more. All these are promoting the film in a way to attract the audience to watch the film, by watching or hearing these interviews by television or radio and deciding weather it is a good film to watch or not. The DVD/blu ray are often promoted on the actual film website which offers you options of where to buy it from such as 'Amazon.com' or 'Play.com', this is synergy as the product is being promoted back and forth by companies such 'Amazon.com' and the films website. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers who like to watch 'Jonathan Ross' or maybe is interested in Plan B. The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

How do they use technological developments to provide new audience experiences?

Each platform is being effected and they are adapting to these issues and changes as it is modern technology that the audience would preferably use nowadays. There has become a huge development in technology which many people are now adapting to and would be used to now therefore they are more likely to use the latest technology that suits them best. For instant if the target audience wanted to watch the Jonathan Ross show that featured Plan B however they had missed the programs they would go on the internet to stream this program to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms.

The younger audience are well known to be using the world wide web as they are young and like to explore new things, however a older target audience would be interested too but would be busier to interact with social time and networks which a younger audience would have time to do. Furthermore websites such as 'Love Film' and 'Netflix' which promote the film and lets the audience watch the film at their own time and place.

Has internet piracy impacted on the construction/distribution of the film/DVD?

Internet piracy has impacted on the construction/distribution of many films in the industry for years which has become a huge disadvantage for the film industry. Internet piracy is illegal however many people still record film in cinemas which is sold to other people for a cheaper price as the quality of the film is poor, moreover it is a major advantage for the audience as the audience know what is going to happen in the film and would not be interested in watching the film in cinema's. Piracy takes place mostly with big blockbuster films which are very popular world wide, therefore this film 'Ill Manors' would have not been impacted as much as it was screened in particular cinemas in the United Kingdom. Overall I think piracy ruins the whole experience of releasing a new film and the excitement for the audience to see it in cinema's however some audiences are eager to watch it on pirate copies.

Now think of how the institutions behind the film are working across the 3 platforms: Analyse how the platforms interact.

The films institutions work across the three platforms to attract the intended target audience mainly, all three platforms explore different conventions to amuse different target audiences for the film especially the main audience. There are many print media sources such as magazines, reviews, articles etc. Broadcasting media is another way to attract the audience such as television shows/chat shows, radio, etc. The last platform is E-media which allows the audience to explore and stream on the internet for information about the film which is very useful to them such as the making of the film, characters etc. All these platforms attract the audience through the platforms to promote the film and consume a wider audience.

Cross Media Study - How are representations constructed across the 3 platforms?

How are characters in the film represented in: Print media? Broadcast media? E-Media?

This is an example of print media, it is a print promoting the album of Ill Manors produced by the director himself Ben Drew (Plan B). On the print media Plan B is portrayed sitting on a wall, with a hooded jumper which connotes street life and young youths, moreover the audience may stereotype Plan B as he can be seen in a more elegant  formal suit which connotes he is successful, wealthy in the industry of music which he is well known for. In the film Plan B does not appear until the end as a taxi driver however the audience are not able to see his full facial or body expressions as he just looks back at one of the characters in a taxi mirror. This creates excitement and enigma codes, as Plan B is the director and the audience are not able to see him properly, also featured in the film playing a small part (cameo).

The colours used in the website are mainly black and white, dark which connotes dull, and may suggest mysterious or crime, the low key lighting used also suggests darkness, evil which may be one of the characters personalities and create enigma codes to the audience of what the film is going to be about. However the characters portrayed in the website do have some colour to make them stand out more also to attract the audience that these are the main characters especially the characters who seem to be standing in front look like the characters the audience should most focus on. Furthermore the blood on the fence is in colour which is red this connotes evil, death, darkness, this is to attract the audience as the film would have aspects of blood, the prop also relates to this as the main character on the left side is holding a gun which suggests he is powerful, evil, murderer, this prop clearly connotes that the film would contain violence/crime.

An example of broadcast media to represent the characters/cast would be an interview like the one I have found above of two characters who were featured in film Riz Ahmed and Anouska Mond talking about their roles in the film and how they were portrayed. In the film Anouska Mond is represented as a prostitute as she struggles to live, she takes drugs and earns money in a negative way, which creates stereotypes towards young females who struggle to keep alive, live in council estates and wear revealing clothes which makes the audience stereotype that all young females are represented this way. Furthermore Riz Ahmed is played by 'Aaron' a young male who is a cunning drug dealer, the representation suggested towards the audience would be all young males who wear hooded jumpers  track suits, caps etc are all dangerous and would associate them to violence, drug use etc (negative stereotypes). The dominant characters in the film are males Riz Ahmed is the main male character in the film with seven other core characters.

This is an E-media example, the film's third teaser trailer which is promoted on YouTube, synergy is used here as YouTube and the film are cross promoting and attracting a wider audience. On the YouTube channel if you watch this teaser trailer there is a link on your top right hand corner which is a hyper-link to one of Plan B's music videos, this relates to the film as the audience explore more about the institutions (director) of the film and story behind the film. The teaser trailer is only 0:10 seconds long to create suspense and enigma codes towards the audience so they are encouraged and amused to watch the film in cinemas as they would want to know what is going to happen (narrative). In the trailer the director, film title is displayed informing the audience about how the film was made by and what it is called so they are aware and would be interested. At the end of the trailer there is more action involved which represents violence, negative stereotyping towards young teenagers as the police are trying to capture them.

Now look at what values and ideologies are communicated within these representations: Think about the people/places/ideas that are used/communicated, How and why they are presented to the audience in this way?, How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.
In the film Ben Drew tries to get a message across toward the audience about young youths and society and how they ignore the ones brought up in less wealthy areas such as council estates, no education bad parenting etc. All the representations above the ideologies are represented throughout the film and interviews by Ben Drew as he explains why he has created this film and purpose for his beliefs. He explains why he has done this project to show a difference in society as he feels young youths are treated and represented unequally. This is Ben Drew's first project which relates to society which suggests the audience that Drew is a successful role model to teenagers as he was brought up in a council estate too, therefore he would understand the victims and try help them get the message across to change society. There are many young youths who live in council estates who are discriminated which lead to negative behaviour  making the audience stereotype them. 

Now think of how the film communicates with audiences across the 3 platforms are there differences or similarities in the representations of: The actors/stars (their star persona), People (race, gender, age etc), Places (countries, regions, etc), Values and ideologies (class, politics, religion, lifestyle, beliefs etc).
Ben drew communicates with the audience through the three platforms by the differences in the representation/ideologies in the film and three platforms. He associates the characters of how young youths are represented in real life and communicates with the audience about how they are stereotyped  moreover these characters who are portrayed in the film are from low profile backgrounds, Ben Drew has chosen these characters as he wanted the audience to relate to them as one of the working class audiences not as a famous blockbuster character.  

Cross Media Study - How do audiences access the text across the 3 platforms?

Who are the film’s target audience(s) and how do you know?How is the film promoted to its target audience(s) through: Print? Broadcasting (TV/Radio/DVD)? E-Media?

The target audience for Ill Manors would be targeted at mainly males than females as the film contains lots of violence and strong language (action/crime/urban genre) the age group would be around 18-36 year olds, as there are some sexual scenes and contents of a 18 certificate film. Furthermore the film also has a different type of audience which was witnessed in the TEDx lecture from Ben Drew where there was middle class, working audience mostly to be journalists and people who are interested in the film and purpose of the making.

The film is promoted to it's target audience through the three platforms print, E-media and broadcast. The print article I found below (link) shows a article from 'The Observer' magazine about the film Ill Manors, this magazine I think is targeted to a secondary audience such as the audience seen on the TEDx observer. This article gives the audience a chance to read and understand the narrative of the film, which informs them about the genre, characters etc in the film which is useful for them as it attracts them to watch the film. 

http://www.guardian.co.uk/film/2012/jun/07/ill-manors-review

This video from YouTube is the premiere of the film where the host interviews a couple of the characters about the film and their roles in the film. It allows the audience to know a bit more about the characters interviewed and know who they are and know who they would be portrayed as in the film. This is an example of E-media as it is interactive and the audience are able to recognize the characters. Moreover the website makes the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.

An example of broadcast to promote the film would be the TEDx lecture from Ben Drew. Plan B’s beliefs and political views are correlated to how young youths and himself grew up in council estates. When Plan B was ten years old he was kicked out of school and attended a pupil referral unit called the Tunmarsh Centre in Plaistow, he met lots of kids there with more troubled families and problems than him. Plan B and his new friends always discussed about young youths not having any respect for authority as they were felt not treated equally and isolated from their opinions. Tunmarsh was a place where kids went to be encouraged and motivated and to be told that they can make something out of their lives. All these children are from dysfunctional families who need to be guided into a positive lifestyle, as some don’t have families or have families who were abusive, alcoholic, drug addicts etc. Plan B felt that society ignored us as young youths and that we didn't belong to it as they would not hear us out, he believes that we should not listen to anyone except our favorite rappers which young youths are most aware off grime, rap genre music. Youths most relate to music if they are under pressure or seek for escape they turn to music which they seem to find freedom to, there are many rappers who inspire lots of individuals as they as artists who guide us from there powerful lyrics. There is music which can change pupil’s lives by listening to the lyrics and becoming successful instead of ruining lives, Plan B was a fan of hip hop music which encouraged him to become a soul/ rapper artist. However on the other hand grime/ rap music can show negative imagery of some of the words rappers use which influences young youths to do which give other audiences a negative rough discrimination about youths, such as being a gangster, murder, selling drugs and etc. Plan B saw this as an advantage therefore created successful music which has influential words, although the music had negative words which is inappropriate, Plan B says that’s the only way to attract the young youth’s audience to engage them into the music or else they would not be interested but his entire album have a meaning. Plan B understand children who behave negatively such as knife crime, robbery, drug use, because he feels children do this to seek attention as no one is guiding them or listening to them (Government). Children behaving negatively is not what Plan B wants he is totally against violent behavior however wants to change them as he seen all this happen when he was young therefore can change their lives too.

Now think of how the producers are communicating with audiences across the 3 platforms: What are the differences?

The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.

Audience theories you could research and apply to your film case study:

The social demographics for the film Ill Manors would be targeted towards Classes C1,C2,D and E audience which is targeted towards the working class audience, the age intended would be 18-34 year olds because of the sexual content, violence, and strong language in the film, moreover the certificate of the film is 18 rated, also there would be more male attraction than female hence the genre of the film urban/crime, and the narrative. The psycho-graphics group would be strugglers and reformers, who are not very successful in life which relates to the film.

Cross Media Study - How are texts in the three platforms constructed?

• How are texts in the three platforms constructed?

How is the film promoted through: Print? Broadcasting (TV/Radio/DVD)? E-Media?

The film is promoted by the billboards, posters, magazine reviews/articles, magazine adverts and many more, this allows the audience to read the narrative of the film which informs them that it's a new film. It allows them to understand the concept of the film and the reviews and opinions people have made about the film weather it is good or not. Also the audience also refers to Ben Drew who is also an music artist known as his stage name Plan B, they talk about Plan B's background and how he came up with the idea to make the film. As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director and the audience would like to know more about him and his bio. 

There are many broadcast media promoting the film such as the DVD blu ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more. All these are promoting the film in a way to attract the audience to watch the film, by watching or hearing these interviews by television or radio and deciding weather it is a good film to watch or not. The DVD/blu ray are often promoted on the actual film website which offers you options of where to buy it from such as 'Amazon.com' or 'Play.com', this is synergy as the product is being promoted back and forth by companies such 'Amazon.com' and the films website. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers who like to watch 'Jonathan Ross' or maybe is interested in Plan B. The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc, out-takes or unseen scenes from the film, soundtrack etc. All these promote the film and attract different audience, social networking sites are very popular and well known for the younger generation. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences. The soundtrack of the film is promoted through YouTube (synergy) which also allows a wide range of audience to hear the music, moreover Plan B is a music artist therefore when he performs in concerts/festivals he may promote his film by informing the audience about it and to check it out, increasing the target audience.

Plan B (Ben Drew's) Website:

www.time4planb.co.uk/

Now look at each platform individually: What type of media language does the platform use? Identify the codes and conventions of that platform. Think about how that platform uses genre codes. Are there any similarities or differences in the way the film is promoted within the platform?

A print media will provide the audience a review of the film which would provide information about the narrative, cast and certificate etc. many reviews usually include an interview of the director which is Plan B. This allows the audience to get to know more about the reactions of the critics about the film also about the director himself and know a bit more about his background if the audience are not aware of him. There are some images of the film, or images of behind the scenes of the making of the film which attracts the audience and want to read the article more. The audience that would be most attracted in reading these film reviews are people who would like reading and is a much older target audience whereas the younger audience would like to watch something. There are many print platforms such as broadsheet newspapers, tabloids, specialists film, biography etc. all examples of print are intended to target different audiences such as a tabloid/magazine would be read by a much younger audience as it has lots of pictures and topics to amuse them whereas an older audience would prefer to read a broadsheet newspaper with less images more text.

Broadcast is another way to promote the film by platforms such as radio, TV etc. these examples usually offer exclusive interviews alongside lips from the film to attract the audiences attention. This allows the audience to watch people interactive and would be much interested to watch as it would not be boring and amusing for them. The audience can access to music radio, commercials, radio talks etc. about the film and director which allow the audience again to know abut the narrative of the film, cast and certificate etc, therefore the audience would be interested to watch it.

The final platform is E-media which will be instant interaction with a range of video clips, blogs, audios, articles and competitions etc. again all these examples are intended to different target audiences to attract a larger audience to be attracted to watch the film and know more about the director Plan B. All the platforms are promoted in different ways to attract a large audience of all ages especially the target audience which is 18-32 year old. The platforms are promoted across the media therefore it is recognizable to all audience and would be aware of the film such as magazines, interviews, commercials etc.

Now think of how the film is being promoted across the 3 platforms: What are the similarities? 

What are the differences?

Ill Manors is promoted in different ways by the three platforms broadcast, print and E-media, hence all these platforms attract a certain target audience to be attracted to the film by the film's or directors website, chat shows, radio shows, backstage scenes of the film, interviews, music concerts by Plan B, articles/reviews etc. All three platforms reach out to a large audience as there are many media platform examples for the audience to look at and be informed about.

Cross Media Study - Film media in context

• Film Media in context

How does the industry promote the film to audiences using: Print? Broadcast media? E-Media?

The industry promotes the film to the audience by using billboards, posters, magazine reviews/articles, magazine adverts and many more, this allows the audience to read the narrative of the film which makes them think whether to watch the film or not (enigma codes). It suggests them to understand the concept of the film and the reviews and opinions people have made about the film weather it is good or not. Also the audience also refers to Ben Drew who is also an music artist known as his stage name Plan B, they talk about Plan B's background and how he came up with the idea to make the film. As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director and the audience would like to know more about him and his bio.

There are many broadcast media promoting the film such as the DVD blu ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more. All these are promoting the film in a way to attract the audience to watch the film, by watching or hearing these interviews by television or radio and deciding weather it is a good film to watch or not. The DVD/blu ray are often promoted on the actual film website which offers you options of where to buy it from such as 'Amazon.com' or 'Play.com', this is synergy as the product is being promoted back and forth by companies such 'Amazon.com' and the films website. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers who like to watch 'Jonathan Ross' or maybe is interested in Plan B. The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc, out-takes or unseen scenes from the film, soundtrack etc. All these promote the film and attract different audience, social networking sites are very popular and well known for the younger generation. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences. The soundtrack of the film is promoted through YouTube (synergy) which also allows a wide range of audience to hear the music, moreover Plan B is a music artist therefore when he performs in concerts/festivals he may promote his film by informing the audience about it and to check it out, increasing the target audience.

Now look at each platform individually: What are they key issues and changes taking places in each platform?

Many print media products are not free such as newspapers, magazines, Ben Drew bio book etc, whereas E-media platforms such as the website, social network pages are all free as its accessible on the internet.
Television is becoming less dictated by scheduling as there are new channels developed such as E4+, Sky+ etc. all these channels are time shifted one hour after the original programme timing. More and more specialist channels are being created which is a great advantage for people not to miss their favourite programmes as it would be scheduled in the plus channels or recorded to watch later when it is convenient for the viewer. Although there are many channel developed channels created the internet is a big competition from the likes of YouTube, iplayers and other websites to watch programmes you have missed.
E-media is another platform which is useful to the audience to search up information, and get to know more about the film, the social networks associated with the film is very useful as the audience are able to see what the narrative is about and maybe the characters featured in the film etc. However E-media does have it's disadvantages to privacy, privacy is something that can not be stopped as police are unable to track this down, therefore this increases the audience to watch the film in pirate copy than going to the cinemas to watch it which would be a negative point to the film industry for insistent Ben Drew.

How is each platform responding and adapting to these issues and changes?

Each platform is being effected and they are adapting to these issues and changes as it is modern technology that the audience would preferably use nowadays. There has become a huge development in technology which many people are now adapting to and would be used to now therefore they are more likely to use the latest technology that suits them best. For instant if the target audience wanted to watch the Jonathan Ross show that featured Plan B however they had missed the programme they would go on the internet to stream this programme to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms. 

The younger audience are well known to be using the world wide web as they are young and like to explore new things, however a older target audience would be interested too but would be busier to interact with social time and networks which a younger audience would have time to do.