TV Is Dying?

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Justin Timberlake Givenchy Advert Analysis

The moving text I am analysing is an advert by Justin Timberlake indorsing his Givenchy perfume.

Colour

The colours used throughout this video are all black and white (grey) however a hint of red is used to signify the product. As they are in a romantic city 'Paris' the black and white colours may connote romance.

Composition

There are loads off camera shots used throughout the video to establish the characters, setting and product. There is no text or voice used through the advert only theme music however at the last few seconds voice and text is used to show the perfumes name.

Type of shot

As I said there is varies of shots used throughout the advert, however mostly long and medium shots are used to identify the setting and characters also the product itself. There are establishing shots, close ups of Justin Timberlake’s facial expressions, tracking shot of Justin and the women running up the tower and a point of view shot showing them looking at the city. There are many more shots that wore used, which were very eye catchy as the advert played fast showing many shots keeping my eyes glued to the screen.

Pose

The pose of Justin Timberlake shows him running with a woman in Paris to the Eiffel Tower where they look at the view of the city. They both are dressed in elegant stylish clothing showing they are classy and high standard however when they run towards the tower and look at the view they look fun, happy and enjoyable.

Setting

The setting is in Paris where they run to the Eiffel Tower to see the city view. The city Paris is known of the city of love and romance therefore the couple in the advert maybe a couple and also showing the perfume is a very loving smell and attracts men to love them.

Lighting

There is lots of lighting used in this advert as it is set at night and the city. There is limited lighting at the start of the advert until they reach to the top of the tower where Justin plays a button causing the lights of the city to switch on and off according to the music. This would grab the audience’s attention as it makes your eyes watching the screen.

Reebok Advert Analysis

Colour

The Reebok advert is mainly black and white (grey) which proposes a serious, negative atmosphere, hence black usually represents death, darkness, evil whereas white connotes a sign of purity, goodness etc. An advert is thought to stand out making it eye catchy and attractive to the audience for Reebok to sell their products, however this opposite which makes it unique. The colours can relate to 50 Cent as he used to be in the dark, shady lifestyle, the advert could represent that 50 Cent's past life has transformed into a better, bright lifestyle.

Framing

There is text in the advert which is positioned in the middle right hand side in a large bold font; moreover there is a quote by 50 Cent at the top right hand corner in a smaller font. The quote explains who 50 Cent is and what kind of environment he lives in, furthermore behind the next there is finger prints, this could connote that 50 Cent's life was a rough lifestyle where he suffered consequences such as getting arrested. The other piece of text on the advert 'I am what I am' in a much larger font which stands out more to the audience. The quote suggests that 50 Cent doesn't care about anyone else but himself and people should know who he is and what he does.

Size

The advert mostly focuses on 50 Cent and the main heading 'I am what I am', thus it is large and the text is bolder than the other text which grabs the audience’s attention. Furthermore I think Reebok has used 50 Cents image as the main emphasis because the target audience will be familiar about who he is and what he does. The logo is shown at the bottom right corner; it is very small to distinguish as it blends into the background colours.

Composition

The composition of 50 Cent in the advert is a medium shot showing him from an angle. The advert is divided in two; where 50 Cent is revealed in the left and the other half full of finger prints which characterizes people's finger prints when they go prison. The actual advert is very simple with limited images on it, the main image that would catch the target audiences attention is 50 Cent as he is a famous rapper known worldwide. This convinces the audience to buy this Reebok product.

Pose

The shot used to focus on 50 Cent's face is a medium shot; his boy expression shows he is turned to the side by his shoulders however facing the camera. He looks serious which shows he has really turned his life around to a better person and by showing this he is promoting Reebok

   
    Type of shot

The type of shot used to portray 50 Cent is a medium close up, hence we could clearly see his body position and facial expression which in serious. Reebok has used a medium shot of 50 Cent so the audience would understand it’s him and would be interested into the product as he is a very famous person. There is also a close up of the finger prints which are a bird’s eye view to the audience; this is catching as it would grip the audience’s attention to see what it is.

Subject matter

The advert shows a symbol of 50 Cent's life, like how his life was and now he is represented in this advert showing he has changed, so could anyone else. As 50 Cent is promoting Reebok's advert many people particularly his fans would like to buy the product too.

Setting

The advert doesn't really show a background, it is mostly dark which is divided in two where 50 Cent is in a black background making him stand out more to grab the audience’s attention. Furthermore the other half shows a background of finger prints which connotes trouble or prison, I think the two backgrounds work really well as they relate, In addition the audience would focus more on buying the product.

Lighting

There isn't much light used as the advert is mainly black and white (grey), the colours connote a mixture feeling hence black represents death, evil and white however connotes purity, innocence. The main lighting used in the advert is a shine of light on 50 Cent's face making him the main centre of attention, also 50 Cent is mainly popular for his crimes and rap. However this advert can show a sign of purity of him signifying Reebok has changed his life around.



Beyonce Heat Analysis

I have chosen to analyse one of Beyonce’s fragrance called ‘Heat’. I have chosen this campaign because this is one of my favourite perfumes, I also like the way the advert is represented by Beyoncé herself being the main attention of the fragrance. Beyoncé Knowles is a very successful famous American singer, record producer, dancer and actress, she rose to fame in the late 1990s as the lead singer of ‘Destiny’s Child’ one of the best girl groups. For her incredible work and determination, Beyoncé has achieved sixteen Grammy Awards, twelve MTV Video Music Awards and three American Music Awards. 

The advert shows Beyoncé as the main attention as she is standing in a seductive, appealing way to the audience. She is posing in a silk, red, short dress uncovering her cleavage, this gives a calm, relaxed, powering look as she looks like she is in control by the way she is posing. The colours used in the advert is mainly red however there is a small amount off the colour white used for the text, furthermore the background has a shady dark look which is divided by the red colour. Red connotes a sign off love, passion, seductive and danger which relates to the title of the perfume ‘Heat’. The white colour in the campaign can connote a form of purity or innocence, these two colours work very well for this product because it gives a message out to the audience saying you can be dangerous but pure inside at the same time when you wear this perfume. This kind of teases the male audience as females who use this perfume would look and smell irresistible therefore females would think males would be attracted to them. 

The perfume is placed at the bottom right hand corner as the audience would like to know how the bottle would look like. Again the colour red is used mainly representing the perfume has a passionate, love, danger feeling smell. As you can see there is a brighter lighting around the bottle making it stand out, also suggesting the bottle is valuable, luxury, expensive, therefore women should buy it, furthermore as the bottle is being represented as an expensive product, it can be targeted towards the working business and upper class, off course females.

Heat can be referred to fire which is dangerous so the advert could be saying that Beyonce's perfume is a sign of danger for men also a passionate person by the way the perfume is presented. The perfume is clearly for a female as Beyoncé is a female selling the product herself, the image of Beyoncé looks very eye catchy as she is noticeable around the world as one of the most dominate females alive. The audience would be very interested in this product especially women because everyone would like to be like Beyoncé, the image of her shows how sexy and powerful she looks when she wears the perfume therefore the female audience would feel confident to buy this perfume as they would like to follow celebs like Beyoncé. 

The composition of this campaign is a long/medium shot hence you can see Beyonce's full body up her thighs making a long shot also a medium shot as you can’t see her entire body head to bottom. The text 'HEAT' is positioned at the very top centred in red, it is represented in a large font than the other texts used in the campaign, because the title off the perfume should stand out as it is the main name of the product so the audience recognise the title in a shop. The text is all in capital letters, bold this makes the text come out of the image making it look more recognisable and eye catchy, it matches the hot, powerful look of Beyoncé so the combinations work very well. Other texts used in the campaign is a slogan 'Catch the Fever' this text is written in a white, smaller font in the middle of the image, this phrase suggests females to buy this product as you are convinced that you would miss out in a great opportunity. There is also text above the perfume image at the bottom right corner 'The first fragrance by Beyoncé' her name is in a medium font whereas 'The first fragrance by' is in a smaller font, this is because the campaign wants the audience to now this is Beyonce's perfume, a huge music artist who is selling her product, they would recognise her by the image itself however mentioning her name by itself is huge globe wide.

Media Consumption

 Newspaper

• The only newspaper I read the most is The Sun newspaper and occasionally The Metro.
• The sections I read the most in ‘The Sun’ newspaper are the celebrity gossips and the news about what’s happening in the world, I like to be aware what’s happening around me and the celebrity world as it interests me.
• I never turn to the sports section as I am not interested in that category.
• I like to read about celebrities and drama shows because it keeps me up to date with my favourite celebs and what’s happening in my favourite drama’s like ‘Eastenders’. I also read about the crimes and stories about what’s happening in this world so I am aware.
• Normally my dad buys The Sun newspaper every morning before he goes to work.

 

Magazines

• I always read magazines especially The Heat and Ok! Magazines as they are celebrity gossip magazines which I love reading about.
• I read about the celebrities and what’s happening in their lives, I also like reading soap dramas and the spoilers.

 

Television

• I am not sure exactly how many hours but I would say approximately 30 hours a week.
• I usually watch TV in the evenings.
• I always switch the channel to E Entertainment, Sky movies or the music channels as i love watching reality celebrity shows/movies and listening to music when I am bored.
• I usually watch TV on my own or with my sister as she likes the same things as me.
• I normally decide what to watch because my sister or mum don’t mind, however if my dad is present he decides what to watch, which is usually Sports channels which I hate.

 

Radio

• I always listen to Capital Fm as they play all my favourite songs.
• About 15 hours a week.
• I listen to the radio every morning before I go to school so I am aware what the weather is going to be like, also when I’m doing coursework I like the radio to be on in the background.
• I don’t like listening to slow classical songs because I get bored, I also hate Asian songs which my mum loves to listen to when she is cooking.
• I listen to the radio on my own.
• Mainly in my room or on my phone when I’m out.
• I listen to the radio when I am cleaning, cooking or doing my coursework.

 

Cinema

• In the last month I have watched 'House at the end of the street’.
• I’ve also watched ‘One for the money’, ‘The Dictator’ and ‘Battleship’.
• I watched two of them movies with my sister and one of them with my friends.
• I usually decide what film to watch if it’s me and my sister only, however if it’s all my friends we all decide.

 

Internet

• I always access the internet all the time.
• I access the internet at home and in school mostly or my phone when I’m out.
• The main websites I go on every day is Youtube, Facebook and sites for my school work such as my blog.
• I go on Youtube a lot because I love listening to music or watching movies or trailers, I go on Facebook to talk to my friends and upload pictures or post messages.
• I usually do my coursework and use the internet for some of my work and also listen to music.

Grown Ups Film Poster Analysis

The institution of this film poster that I am analysing is an American Hollywood comedy film called ‘Grown Ups’ starring Adam Sandler who produced the film, Kevin James, Chris Rock, David Spade and Rob Schneider. The film was produced by Sandler’s production company ‘Happy Madison’ which is popular for the comedy genre movies and distributed by Colombia Pictures, attracting a wider audience. The films narrative is based upon five best friends from junior high school who all reunite for their basketball coach funeral with their families and decide to spend a weekend at a lake house.

The title 'Grown Ups' is at the bottom middle of the poster in a large dark blue font, it stands out from the poster as it is one of the darkest colours, also the release date underneath the title is in red which stands out even more, because that is the odd colour in the poster which makes it eye catchy. The colour red connotes warning or danger; however this poster is a comedy film therefore the red colour for the release date may connote a warning for when this movie is coming out so the audience should watch it. 

There is also a slogan above the title in a smaller font and black colour saying ' Boys will be boys... Some longer than others.' This slogan can be a stereotype towards men as women tend to use this phrase more often against them. Furthermore the image only shows males no females showing that the males in the film are the dominant main characters.The colours used in this poster are mainly different shades of blue, yellow and black, the colours blue and yellow may connote happiness, excitement and fun as they are bright cheerful colours. 

The composition of the poster is a low angel long shot as the camera seems to be looking upwards at the characters also framing their whole bodies making it a long shot. It also shows the setting of the poster which seems to be a water park this is an establishing shot.


The mise en scene in the poster shows a denotation off five male adults coming out off a water slide; the scene clearly shows that they are in a water park having fun. The main person represented in the poster is Adam Sandler as he is the main character out of the five friends, he is more noticeable to the audience hence he is a fantastic American comedian. 

The clothing worn by the characters are dark black, blue shirts and shorts, as they are in the water their clothes are wet. I think they have used dark clothing colours to make the characters stand out from the other things behind them, the poster is very bright, looks like a cheerful and fun place therefore to make the characters stand out to the audience they are wearing black which is easier to identity. As I said previously the lighting is very bright and cheerful, thus there are bright colours used such as blue and yellow also this image is captured during the daytime. The props used in the image are big yellow do-nuts for the characters to sit on the water slide. The colour yellow usually connotes danger and safety however as this is a comedy film the colour yellow can be suggested as a fun, laughter mood also it is for there safety to keep them safe in the water.

The poster shows each off their facial expressions showing different emotions which connote happy, cheerful, excitement, and laughter relating back to the genre comedy as there should be laughter. Furthermore their body expression connotes the characters are having fun and laid back on a break. The main character 'Adam Sandler' is more revealed in the poster than the other four characters this may connote he is like the leader of the group of friends.

Why I Chose Media Studies

I chose Media Studies as an A level because I really enjoyed the subject during GCSE's, and achieved a grade C in my exam and a grade A in my coursework. I also would like to pursue a career related to the media industry such as film, music videos, advertising, producing etc. I have not looked into what I want to be yet but definitely know it has to be involved with media as I am very passionate about the subject.

Learning media as a GCSE gave me a wider interest in the different types of media sources there are and how our lives evolve with media, I started learning new terms and became familiar would them very quick.

I am hoping to get an really good grade for this subject as I would like to do media film studies in university.