Case Study 2 - Three Platforms

Print:

This is an example of print media, a film poster, the main attention in the poster is the main characters face which is Tom Cruise. The image is a close up which is really effective as it portrays his facial expressions, from his facial expressions the audience are able to identify the genre of the film which is action. The typography used is the poster is bold, red and white text, I think the colours work very well as the background is mostly black, therefore the text would stand out more towards the audience as it would grab their attention. The poster is very simple and straight forward as it features the main character, title and the month the film would be released with the institutions below in a smaller font. This is effective as the audience would be interested in the film and would want to find out more information about it.

The character revealed in this poster is Tom Cruise the main character of all the Mission Impossible series, he is a very successful actor in the film industry, Cruise is a popular  for his action/adventure films such a War of the world, Jack Reacher, Top Gun etc. As mentioned above the close up image above is very effective as is connotes its a action genre as the colours suggest the action genre too. The institutions in the poster is hardly recognizable as it is in a smaller font than the other text, it's at the bottom right hand side of the poster. The similarities between the Mission Impossible and Ill Manors poster are the main character, institutions and title mainly whereas there are so many differences between the posters such as the Ill Manors poster has much more information about the film such as the exact release date, director name and a tag line, this is effective as the audience know more information about the film. In addition the Mission Impossible poster only has few convention of a poster would have as they want the audience to look into the film more and make them want to watch it. 

The social demographics for this film poster would be ABC as I think this film is a very successful blockbuster, it would appeal to a more working class audience as the characters represented in the film are portrayed as business working men with fashionable suit, also the props used are incredibly expensive therefore they would fit in the classes above. Furthermore the psychographics would be mainstreamers, explorers and succeeders as the characters would relate to audience which is useful as it engages the audience.

This is an second print media example, it is the Mission Impossible Ghost Protocol DVD cover and back cover. The front cover is very basic and simple print, it is a long shot of the main characters, however only one character is being portrayed as the dominant which suggests the audience that he is the main hero in the film. The other characters are also important as they are on the front cover therefore this connotes they are important characters too, they are portrayed in the background behind the main character to show they are related to the main character Tom Cruise.
The positioning of the characters are all different as the main character is being established in the centre and the others behind him on his right and left side. The costume and props, the characters are wearing in the background connotes they are very important and focused by their body and facial expressions, the characters look very serious and determined by there body gesture. Furthermore the props are effective as only the three characters in the background are wearing black shades however the main character is not, the glasses may connotes to the audience that these characters identities are important to stay a secret as they are on a mission. The main character is portrayed in a different look as he is wearing a black hooded jumper and is not wearing glasses like the rest of them, this suggests that he is the leader of the group. In addition as he is the only character looking at the audience, this makes it effective as the audience would automatically know he is the main character also being the main character for the Mission: Impossible series, the audience should already know who it would be and who he is.
The colours on the front cover is very dull and sandy, also the typography of the title, slogan and main characters name is in a bold hard font this reveals the genre of the film, it suggests that the film is related to action/adventure genre as the colours associate with them. Moreover the characters costumes are also portrayed in dark colours to make them relate to the genre and connote they are powerful. The slogan is effective 'No Plan. No Backup. No Choice' as on the cover it is in upper case bold letters it grabs the audiences attention as it would creates enigma codes and make them think what is going to happen in the film, making them want to buy the DVD.
The back cover is in much more detail and provides more information about the film such as the narrative, characters, certificate, institution's and etc to make the audience interested and engaged in watching the film. At the top of the back cover there is a quote "The Best 'Mission: Impossible' Yet" this encourages the audience to watch the film as the quote compliments the film, therefore the audience are already engaged. The back cover has more images of the characters, some of the images are scenes from the actual film so that the audience get a little glimpse of the film is about by the costume, mise en scene, props and facial body expressions, this allows the audience to also establish the genre of the film. The images are mostly long/medium and close up shots of the main four characters and them in action, there is only one image of the villain which is a close up female characters facial expressions, her expressions suggest she is dominant however the audience do not know who she is therefore when they watch the film it would create enigma codes. Towards the middle of the back cover there is a section called 'special features' this allows the audience to explore the film in more depth. It also persuades the audience to buy the DVD as it has deleted scenes, music tracks, director videos etc, this is for the audiences entertainment.
Lastly at the bottom of the back cover all the institution's are revealed in a different typography to inform the audience that this part of the information is about the films background such as the distributional company, studios, productions etc. This is also useful information as the audience will be able to compare the film to others which have used the same institutions.

Broadcast:

This is an example of broadcast media, the YouTube clip above is a behind the scenes interview with the main characters. The video talks about one of Tom Cruise's stunt scenes which is set in Dubai in the worlds highest buildings called the Burj Khalifa. The audience are able to see the set and how the cast of the film managed to film this, it lets the audience see the use of new technology to make this block buster film. The video also allows the audience to understand the directors point of view a he tells us how the scene was remarkable and significant to the film. The clip features all the characters who are interviewed about the film this would be useful to a larger audience as fans of the characters are attracted, furthermore this allows the audience to watch the film as the main character Tom Cruise is doing a major stunt which is dangerous, the audience wouldn't be expecting the main character to do dangerous stunts as there are stunt people, however a the actual character is doing this scene is makes them want to watch on and see what will happen in the film.
In addition in this film interview the audience are able to watch the trailer at the start of the clip it also continuous at the end of the clip to remind the audiences that this film is out in cinemas, it attracts the audience and keeps them engaged in watching this video as there are many key convention to appeal to the target audience such as action scenes, fast paced non diegetic music, fast edits etc.

This is another broadcast example, an interview with Tom Cruise and Johnathan Ross, he is famous for his Friday late night talk show on BBC One. The talk show talks about Tom Cruise and his background life and also the new film he has recently released which is Mission Impossible: Ghost Protocol. This interview appeals to the film and talk show audience therefore targeting a larger audience and informing the viewers that Tom Cruise has made a new block buster film. Then Johnathan Ross show is a show is featured after the watershed time as there are humorous jokes which are inappropriate to a younger audience, however would attract the primary audience which are adults and fans of Tom Cruise as he is the main character.
The interview persuades the audience to watch the film as the interviewer compliments the film in many ways as how incredible and engaging the film is, and also working with a successful director Brad Bird. Again there is reference to another famous cast of the film which attract a wider audience and viewers who are interested in Brad Bird's previous films.
This is use of synergy as the talk how is featured on YouTube, a global site used by many people across the world therefore the use of synergy grab the audiences attention of different ages to be informed about the film. This use of synergy is effective as it allows interactivity with the audience as they can leave comments and their own opinions about the interview and the film. I think the audience would be primary and secondary audience as the use of synergy has appealed to a much wider audience.

E-Media:
Tom Cruise Official Website

The link above is the official website to Tom Cruise, the main character in Mission Impossible: Ghost Protocol, this is an example of e-media. Tom Cruise is a successful American actor who is well known for his action, sci/fi films such a 'War of the worlds', 'The Reacher', 'The Minority report' etc, he has become the worlds wealthy man in the film industry. The website allows the audience to explore about Tom Cruise's biography and what he has done in his acting career, moreover the films that he ha featured in. This allows the audience to know more about the character and his background and hi acting experience if the audience are unaware of who is he which is very unlikely. Furthermore the site also attracts a larger audience as the audience would want to become aware with the film characters.
This is effective as the audience can compare his previous film and what he has achieved in life such as awards. I think this is cross promotion as the characters website also features other films that Tom Cruise has made which the audience would be aware of, therefore they would want to watch it. Again the use of synergy is effective as the audience attraction increases through the e-media platform.

Here is another example of e-media, one of the production companies that supported the film, the production is an American film and television production company owned by J. J. Abrams. The production company are noticeable for their television series Alias, Lost, What about Brian, Revolution etc. and feature length films such as Cloverfield, Star Trek, Super 8, Mission Impossible: Ghost Protocol etc. Bad Robot was originally part of Touchstone Television, but has moved with J. J. Abrams to Paramount Pictures and Warner Bros. Television, after his contract with Touchstone had expired in 2006. Bad Robot produced Lost in association with ABC Studios, formerly Touchstone Television. The two companies jointly produced Six Degrees and What About Brian. The production logo has appeared since 2001, featuring a red rectangular headed robot running through a meadow silhouetted until it appears suddenly in front of the camera, followed by voices provided by two of Abrams' children, Henry and Gracie Abrams, saying "Bad robot!" 

This source allows the audience to find out more information about the films institution's, so that the audience are able to relate the film to other films. The production company is useful information as the audience would want to know what the film is associated with and relate the Mission Impossible film to other successful blockbuster films such as Super 8. 

Case Study 2 - Mission Impossible: Ghost Protocol

1.Institutions

Director - Brad Bird

Producer - Tom Cruise, J.J.Abrams, Bryan Burk

Written - Andre Nemec, Josh Appelbaum

Starring - Tome Cruise, Jeremy Renner, Simon Pegg, Paula Patton

Editing - Paul Hirsch

Cinematography -  Robert Elswit
Music - Micheal Giacchino and Lalo Schifrin
Production/Distribution Companies - Skydance Productions, Bad Robot Productions, TC Productions, FilmWorks, Stillking Productions, Paramount Pictures

Release Date(s) - 7th December 2011 in Dubai, 14th December 2011 in France, 16th December 2011 in United States

Running Time - 132 Minutes

Budget - $145 Million

Box Office takings - $694,713,380 

Certificate - 12A

2. Mission Impossible is an American action film released in 2011 directed by Brad Bird, it was also the fourth  film of the Mission: Impossible series. The film was released in North America by Paramount Pictures, this was one of the first Mission: Impossible films to be captured in IMAX cameras. The film features Tom Cruise a Ethan Hunt, the IMF team's leader, Simon Pegg as Benji Dunn, an IMF technical field agent and part of Hunts team, Jeremy Renner aas William Brandt, the IMF secretary's chief analyst and a former IMF field agent and Paula Patton as Jane Carter, a member of Hunt's team, all these characters are the main stars of the film as they are part of a IMF team who are on a mission.

Tom Cruise is a memorable American film actor and producer, he is well known for his role as secret agent Ethan Hunt as he has featured in all the Mission: Impossible series films, also other Hollywood blockbusters including Rain Man (1988), A few good men (1992), War of the worlds (2005), Jack Reacher (2012) etc, he is Hollywood's highest paid actors well known in the film industry. Cruise is usually portrayed in a dominant male character, in most of his films he has always played the main role 'hero'.There are number of settings established in the film such as Dubai, Moscow, Germany etc. However the main location is set in Dubai where most of the action takes place with the hero and villain. Mission: Impossible - Ghost Protocol became a critical and commercial success, becoming the highest grossing Mission: Impossible film starring Tom Cruise.

The two minute clip above is taken from the film Mission: Impossible - Ghost Protocol, the mise en scene of this clip is set in a Dubai hotel where one of the agents of Ethan's team is on a mission to disconnect the cameras in the hotel. The scene starts of by two of the characters located in different settings, the character who is in the hotel is opening a door, the setting of this place uses low key lighting as the audience are unaware where he is and shadows are created. The audience are aware that the male character is up to something as his facial and body expressions show he is nervous, as the scene continues the male characters body expression is revealed as a scared, vulnerable character as he does not want to jump into the room. At the middle of the scene the location of the hotel changes to the hotel inside where everyone is such as the main character, in this setting there is high key lighting used and many representations portrayed in this scene as there are lots of characters, for example the female character who is part of Ethan's team is portrayed in a revealing seductive way as she is wearing a beautiful, long silk dress which reveals her back and chest, this attracts the male audience. The scene of the female characters body and facial expressions shows she is in control therefore dominant.
The editing and cinematography used in this clip shows many effects to attract and keep the audience entertained and amused, the fast paced edits create tension and enigma codes as the team are trying to solve the problem therefore the audience would feel nervous for the characters if they get caught this grabs the audiences attention and makes them want to watch more. The tracking shot of the machine keeps the audience focused as there is low key lighting used, moreover the audience would be interested in what it can do and what the characters are trying to do. The sound used in this scene is all diegetic sound as the audience where the sound is coming from.

3. What are the main similarities/differences between your new film and 'Ill Manors'?
Similarities:

- Both films contain action scenes for example fighting scenes, fire scenes etc

- The use of some props such as guns, knifes etc
- Main character in both films is a dominant male
- Both films have dominant ideologies
- The director of Ill Manors and the producer of Mission Impossible where portrayed in the film

Difference:
- The low budget film has Multi-stranded narratives
- My case study Mission: Impossible has more props and explosions as they are able to afford it for the film
- Ill Manors is more of an Urban Drama genre that would appeal to teenagers mainly whereas Mission Impossible is a action packed adventure film which would appeal to a wider audience
- Mission: Impossible has famous characters that the audience would automatically recognize whereas Ill Manors have new characters that the younger audience may be aware off, however ain't popular in the film industry overall
- Both films have different narratives/storyline
- Mission Impossible budget $80 million and Ill Manors budget £100,000

4. Analysis of website and trailer - Mission Impossible - Ghost Protocol Official Website
The website opens up with the one of the Mission Impossible film posters, this homepage contains buttons (links) to explore about the film such as the gallery, videos, characters etc, on the right hand side of the homepage there are small boxes which contain a photo or a video of the film which changes every five to ten seconds so the audience are amused and interested. Furthermore at the bottom of the page you are able to see all the institutions of the film which is useful information, also on the left hand side where the links are featured there is images of the DVD and Blu Ray options of how the film is being sold and where you could buy it from, this is promoting the film by broadcasting the DVD is out and ready to buy. In this website 
I think all aspects of the three media platforms are included such as the Broadcast, E-media and print example. This is very effective as is appeals to a large audience and attracts them to watch the film, furthermore the use of synergy has been used too, as the trailer, and some print prospects have been used in the website.
When you enter the website non diegetic music is played in the background, it is the theme tune to all the Mission: Impossible series, this is effective as the theme tune would be recognizable towards the audience as there are four film out with the same theme tune. The music creates excitement and engages the audience as it is very amusing and would attract the audience straight away.
The colours used in the website all link as the non diegetic music connotes the film relate to action/adventure genre so does the colours used. The main colours featured in the website are dark shaded colours mostly black, brown, however the typography used is red and white. These colours suggest mystery, darkness, and purity as the colour white connotes positive things however the other colours connote a more negative thought. There are lots of interesting options to explore through in this website for the audience to be engaged, therefore it informs and attracts a large audience to watch the film.

The Mission Impossible trailer starts off by non diegetic sound, it also reveals the film’s distributor and studios that helped make this successful film, the companies are displayed in fast edits as the non diegetic sound is played in the background. At 0:10 of the trailer the edit used is a fade out to a fade in transition to portray the first setting in the trailer which is in Moscow, furthermore the voice over starts playing in the background to as non diegetic sound as the audience do not know where the voice is coming from. The scene changes into a dramatic explosion to engage the audience and create enigma codes as the audience would be interested in what is about to happen, during this explosion scene the edits are very fast paced as the main character Tom Cruise is trying to run, following to a black screen, which grabs the audience’s attention. At 0:17 of the trailer the lighting used in the scene is low key lighting as the audience wouldn't be able to identify the character or the location as it is filmed at night. There are many enigma codes created after the explosion scene as the edits are beginning to slow down, and are unable to see some characters, this creates excitement for the audience to make them entertained and amused. At 0:24 a close up has been used of a female character holding a tablet which features the main characters, this connotes the audience that these characters are the main characters in the film to look out for and would be informed who they are. There are many fade in and fade out effects throughout the trailer as the non diegetic sound of the voice over continues which is informing the audience about the main storyline of the film, this engages the audience to watch furthermore. The dramatic sounds also keep the audience focused as it attracts them to see what is going to happen next. At 0:49 of the trailer the voice over stops and he main character Tom Cruise exchanges dialogue which is a question, this dialogue makes the audience think what the character is going to do therefore create enigma codes and excitement.
 The non diegetic sound in the background changes to a much fast paced beat, which the audience would recognize as it is a soundtrack for the film, moreover the edits also change into fast edits to create tension and not to give all the excitement away to the audience. In the trailer the audience are able to identify the second setting too as that is where the mission is set, at this point of the trailer all the characters are revealed in fast edits to inform he audience who are the characters to be aware of and by watching the film they would know why.
The typography used is very strong capital bold text to engage the audience and also to suggest that the film is action packed. In addition at 1:10 of the trailer the cinematography and edit used is amazing, as the audience are able to see the car crash, the characters facial and body expressions in a slow motion, it also grabs the audience’s attention as it is fast and eye catching therefore they would not want to miss out. Furthermore the non diegetic music in the background also relates to the mise en scene of the scene which is effective. More props are being revealed towards the end of trailer as the music is fast paced with voice over of a successful rap artist called Eminem, this is very effective and useful as it makes the audience keep their eyes on the screen. The fast paced action edits also is very exciting as creates excitement and makes the audience want to watch the film, also at 0:27 the main characters name Tom Cruise is identified as he has featured in all of the Mission: Impossible series. At 1:38 the non diegetic sound has stopped at diegetic sound has been used as the two characters exchange dialogue, the camera shots used are medium and close up shots are the audience would see their body and important facial expressions.
Finally at 1:48 of the trailer the theme tune to Mission: Impossible is played to connote the audience that this is another Mission Impossible film, it is a recognizable theme tune used in all of the series of film. Towards the end of the trailer a bird’s eye view shot of the building is shot this is effective as the audience would find this amazing and want to know the location. The non diegetic sound towards the end is very amusing as it creates tension and keeps the audience at the edge of their seats, as the mise en scene of this point is very impacted and creates enigma codes. Lastly the title and intuitions of the film is displayed in the same typography.

Section B Essay - Learner Response

Level 3 - B-

WWW - Very Clear writing, using some media terminology well.

LR - You need to cover E-media fully, write two paragraphs on the similarities and differences. 

The E-media platform is another way of promoting the film for example by the Ill Manors website, Ben Drew's website, YouTube videos, film or character Interviews, Social networks such as Facebook and Twitter, unseen scenes from the film, soundtrack etc. E-media uses synergy through YouTube as it cross promotes the film to inform and attract a larger audience, furthermore YouTube is a well known website around the world which is mostly used by the younger audience such as demographics C1C2D classes as they would be more interested in the film as it is aimed to a young audience. Moreover the audience are able to explore more about the director Ben Drew (Plan B) as he is a famous rap artist, I think the audience are more aware of Ben Drew as an music artist therefore the film would get a wider audience from attracting his fans to watch his new low budget film. The use of synergy through YouTube and the film is very useful as the audience are able to explore both the film and director by watching there videos. Some of the videos represented in YouTube by cause stereotypes towards young audience as the film contains negative imagery, violence, strong language etc.

In addition E-media also has its differences for example the social networks such as Facebook and Twitter, this is also another good way of promoting the film and being able to comment on the films success however these social networks would have more textual information about the film and links about the characters and  institutions of the film which is more information for the audience. YouTube and social networks are interactive websites which allows the audience to gain more information about the film, characters, director, music etc, however in a social website the audience would be able to leave critical responses about the film or questions etc about anything that relates to the film. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences.