Progress Report - Deadline..(24/01/13)

Navneet, Gagan and I have finished all the pre production research and tasks which is due in today. We have completed the script, mise en scene research (characters, settings, lighting, etc.), scheduling, shot list and storyboard, which we are sorting out today to make sure everything is complete and meets the tasks. In this double lesson Gagan and Navneet added extra information for our research and I had to complete the title sequence storyboard.

Progress Report - Final Task (23/01/13)

Navneet has finally completed the shot list for our production and Gagan has completed the mise en scene research. We have finished everything however still need to finish the title sequence storyboard which we will be doing in tomorrow's double media lesson. The title sequence storyboard would not take us much time as we are all contributing to complete it, after all the pre production work is done we are going to photocopy/scan our work so that we can individually post the work up onto our blogs and have a copy of our groups work to keep.

Ill Manors - Audience Profile

Progress Report - Mise en Scene Planning (21/01/13)

As far as our pre production I have finally finished the storyboard which I gave to Navneet today to complete the shot list by tomorrows lesson, Gagan has completed the final script and improved the characters profile and lastly Navneet finalized the location profiles and is up to date with the scheduling. We have completed so far everything and will be finalizing everything on Tuesday 22nd to print and post on each of our blogs, furthermore I still need to complete the title sequence storyboard which Gagan and Navneet will be helping me with, we have two days till we complete this title sequence storyboard which I think will be all completed by the deadline (Thursday 24th January).

Progress Report - Pre Production Tasks (10/01/13)

Today we spoke about our pre production tasks, discussing ideas and making notes which would be useful for our program. After discussing with the whole class we then went into our groups and started making notes and deciding roles for each of us to complete the production fairly. As a group we decided to complete the mise en scene and scheduling tasks together whereas individually to I would be completing the storyboard, Gagan would be doing the script and Navneet would be completing the shot list all by the deadline which is on Thursday 24th January. 

Progress Report - Mise en Scene Planning (17/01/13)..

In this double media lesson my group continued completing the mise en scene location and characters research, we presented our pictures in sections and started typing up notes for each location and character. As this task longer than expected by the presentation we decided to complete the process in our time however Gagan decided to completed the character profile as she had completed the script therefore we would complete the tasks much quicker and make us focus on the next tasks we had complete such as me finishing the storyboard and Navneet completing the shot list. 

In this lesson I had taken notes for the storyboard so it was easier for me to complete it over the weekend and for Navnneet to use on Monday 21st for the shot list.

Progress Report - Mise en Scene Planning (15/01/13)

For our mise en scene research my group went after school for location scouting and took pictures of some of the characters who will be in our program. The location pictures were taken near the school (Northolt) these pictures would the setting we are using for our program. This is useful as our group would be prepared and ready to start filming our program and would be much quicker as we will know the locations. Furthermore we also took pictures of our main characters and some of the title sequence characters that would be appearing in our program, these pictures are useful as it helps us save time and get to work much quicker. After gathering the pictures on Thursday' double lesson on 17th we uploaded the pictures of the locations and characters, for each character and location picture we would be typing up small descriptions of why we are using these pictures for our pre production research and how it would be useful for our program. Gagan also managed to complete the script today which was very useful as it enables me to start the storyboard which would be then useful for Navneet to complete the shot list by the deadline date Thursday 24th January.

Progress Report - Christmas Tasks (08/01/13)

Over the Christmas holidays we were given five tasks which was set for homework due Tuesday 8th January. For the first task i had to read AQA guidelines/advice/specifications and bullet point some notes which would be useful for me such as the brief, deadlines and what the examiner expects etc. Task two and three was to type up daily blog posts of progression of our pre production and pictures of settings, characters etc. This was useful as it keeps me up to date and aware what I have to complete next. Task four was to complete media institutions and channels which I researched four channels such as Channel four, Channel five, E4, and ITV2, I researched these channels about the history, target audience etc, which was very useful for our program. Lastly Task five is about completing the five research programs, and the focus group evaluation, this task was very useful as it helped us create ideas for our program and research.

Progress Report - Focus Group (18/12/12)

On Tuesday 18th December my group Gagan, Navneet and I pitched our idea for our program and briefly spoke about the narrative, intended target audience, characters and the genre of our show. We all took turns to talk about our ideas for example Navneet started of about the genre and scheduling of the program, Gagan explained the narrative and our five programs research that influenced us to create this idea, and finally myself talking about the target audience for our program. I think in this lesson we were able to gather ideas of opinions from our classmates which was very useful as it made us aware that our narrative had to appeal to a unique target audience. We received positive quotes and suggestions to make our program successful such as rethinking the program timing, characters age group and adding more male characters to attract a wider audience. 

Plan B Collage..

Focus Group

The focus group involved my media production group who are Gagan, Navneet and I and our media class as our audience who gave us advice/opinions about our production idea at the end. In the focus group we mentioned a brief introduction of our narrative, the research and planning process that relates to our idea and who would be our main target audience and gender. As this is our first idea we received great comments from our media class which was very useful as it helped us to change and improve our production to be successful. 

Navneet started off by introducing the group and the title to our production idea, she referred to the genre of the programme which is a ‘Teen drama’ genre. Moreover Gagan explained the research and planning we had done to get our production idea, she spoke about the five television programmes we had chosen to analyse which also included elements of these shows in our own idea. Gagan mentioned the five television shows, unique selling point and explained why and what part of the concept we chose that relates to our idea such as using ‘Hollyoaks’ can demonstrate the dramatic effect in the programme toward our idea. Navneet then told us about when the programme would be shown on television including how long it would be and what channel it would be broadcasting in. I then continued to the target audience of our programme which were an audience targeted at 16-25 year old who mostly attract females as it would have concepts of a relationship, arguments and more female character than male. 

After Gagan explained the narrative again we got feedback from our class. We found out that none of the male audience in our class would recommend this programme as they think it is more associated with aspects of females therefore they gave us ideas which would attract the male audience more. 

Suggested ideas to make our production better: 

Samuel: Consider male characters to attract the male audience, also to think about our narrative more and characters roles. 

Harpal and Hamsa: wouldn't watch the programme as it doesn't appeal to him. 

Vinisha and Naima: Suggested she would watch the programme only if the idea was more originally as she has seen a similar narrative. 

Harvey: Liked our flashback idea however thought the audience would be confused to keep track on six characters. 

Zulq: Thinks the storyline will be boring after the dramatic scene so re consider the storyline, also males would be attracted to the programme if there are attracting females. 

Jinan: Characters need to be older as the target audience are 16-25 so the audience can look up to these characters, she feels the programme is like an E4 evening show. Should consider doing multi stranded narratives to establish most of the characters also the programme would leave cliff-hangers on some characters so the programme would be continued. Each episode should be different with different storyline. 

Halsey: Reconsider about the characters and involve some male character to attract the male audience more. We cannot show a programme which contains strong language before the watershed time as we chose to programme the show at 9pm on weekdays and 3pm on weekends, furthermore the brief mentions the programme has to be pre-watershed (before 9pm therefore no strong language). Re-think our storyline as the audience has seen the storyline before, therefore change it to make it new and engage a wider audience. 

From the ideas above my group suggested changing the narrative/storyline as we weren't attracting the male audience much. The comments were very useful and helped use improve our idea to make a better production which suits the brief more. We have reconsidered our target audience as we are going to change the narrative too. The focus group has really impacted our group as we were unaware that we were not attracted the male audience, also not following the brief properly, therefore this was really helpful to make our production better to get good grades. 

Our groups intended target audience for our E4 programme will be attracting more females than males who aged around 16-25 years. We have suggested the female audience would be amused to our programme more than males as our programme would have females as the dominant characters. The programme would be attracted to more British nationality audience as the programme is from the UK. As the programme would be teen drama and would be scheduled for 9pm every weekday, I think the target audience would be mostly teenagers and young adults as they have come back from school, college, university etc. and would be relaxed to watch the show late in the evening. Our programmes social economic audience would be class C2-E as this audience are associated of ages 16-25, this class would have an audience who are attending school or any education or have unskilled manual jobs. This class is appropriate as the programme also has characters that are from the C2-E class demographic. Lastly the psycho-graphic audience would be targeted at strugglers and reformers as the characters seek for escape and enlightenment, this audience would be able to relate to the characters portrayed in the programme.

Task 1 - Resources

Coursework Brief
- Target audience similar to E4.
- Demographic (15-35) suitable for pre-watershed broadcasting.
- Produce opening scenes of TV programme (Narrative themes, characters and location).
- Approx two minutes long.

General Advice & Guidance 
- MEST2 is the AS coursework module and is worth 50% of the AS award.

A Coursework Folder will contain:
- 5-6 A4 pages of research and planning material. This could include a 'statement of intent'.
The products created for the two selected tasks:
- Printouts of print work and/or
- A DVD containing moving image work (playable on a domestic DVD) and/or
- A disc or pen drive containing an audio file (mp3) if possible and/or
- A disc or pen drive containing the e-media work (converted to open in a browser) and/or- A URL giving access to moving image and/or audio and/or e-media work.
- A 1500 word evaluation.
- A bibliography.

Specific Guidance for 2013 Briefs
- Could a narrower audience group be identified within the 15-35 age group?
- How should the audience be addressed? What do they respond to?
- What type of texts does E4 typically broadcast before the watershed (what rules must they work within)?
- Is there a gap in the market?
- Is there a format/genre that could be developed further for this broadcast slot?

Specification
Assessment Objectives:
- AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.
- AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
- AO4 Demonstrate the ability to undertake, apply and present appropriate research.

Mark Scheme
- 80 marks in total.
- Quality of Written Communication

Tutorial Targets...

1. Analyse images more closely.
2. Analyse quotes - who they are/where there from/why they've seen it/which audience is targeted?
3. E-media - source more example/ and analyse.
4. Explain how 'Ill Manors' challenges negative/stereotypes/moral panics.
Due 14th Monday

Task 4 - Media Institutions/Channels...

ITV2 

ITV2 is a 24 hour free to air entertainment television channel (mixed genre) in the United Kingdom by ITV Digital Channels Ltd. The channel was launched on December 7 1998 which was available digitally via satellite, cable, IPTV and terrestrial. ITV2 was claimed to be the largest audience share after the five analogue terrestrial stations, the channel is also known for its American programming such as Gossip Girl. The channel has other sister channels which are ITV, ITV3, ITV4 and CITV, the channel also has ITV2+1 which is a time shift channel and a HD channel. ITV2 has won the channel of the year at the Broadcast Digital Channel Awards on June 9 2007 furthermore on the same year on August 25 ITV2 was the channel of the year for non-terrestrial channel of the year at the Edinburgh International Television Festival. 

Programmes broadcasting on ITV2: 

Gossip Girl
The Vampire Dairies
Celebrity Juice
The Xtra Factor
Britian's Got More Talent
The Only Way is Essex Etc.
Audience Share: 2.2%
0.5% (+1)
November 2012

E4

E4 is a British digital television channel which was launched as a companion to Channel 4 on January 18 2001, the channel is mainly targeted at the 15-37 age group audience. E4 was available after the closure of ITV Digital and became part of the Top Up TV subscription scheme until May 27 2005, furthermore when the channel was available on free-view the audience has increased to advertising revenue which attracted a larger target audience. The channel programmes British and American programmes however the popular programme for American import would be The Cleveland Show and the British import would be Misfits. The channel has sister channels which are Channel 4, Film4, More4, 4Music, Heat, Kiss TV etc. also E4 has a time shift channel E4+1. 

Programmes broadcasting on E4: 

Misfits
Ugly Betty
One Tree Hills
Made In Chelsea
Hollyoaks
The Inbetweeners
Skins
90210 etc.
Audience Share: 1.2%
0.6% (+1)
November 2012

Channel 4

Channel 4 is a British public service television broadcaster, the channel began transmission on November 2 1982 which is owned by Channel Four Television Corporation a public body established in 1990. Channel 4 became the first UK wide TV channel in time, it became the fourth television service in the United Kingdom for the television licence funded BBC's two services and the single commercial broadcasting network. The channel also has sister channels such as 4seven, Film4, E4, More4, Kiss, Magic etc. Furthermore there is a time shift channel for channel 4 which is called Channel 4 +1. The popular programme the audience watch on this channel is Big Brother, Celebrity Big brother, My Big Fat Gypsy Wedding. 

Programmes broadcasting on Channel 4: Big Brother
My Big Fat Gypsy Wedding
Desperate Housewives
Celebrity Big Brother
Deal or No Deal
Dispatches etc.
Audience Share: 5.1%
0.8% (+1)
November 2012

Channel 5

Channel 5 is a television network launched in 1997 it broadcasts in the United Kingdom and is the fifth national terrestrial analogue network to launch after BBC one, BBC two, ITV and Channel 4. This channel programmes mainly for entertainment purposes for its audience and features British programmes such as The Gadget Show, Fifth Gear and etc. Big Brother and Celebrity Big Brother are very popular shows which closed on Channel 4 and now broadcast in a new version on Channel 5 on August 18 2011. The channel has sister channels which are 5* and 5USA, Channel 4 also has a time shift channel called Channel 5+1. 

Programmes broadcasting on Channel 5: Celebrity Big Brother
Big Brother
CSI: Crime Scene Investigation
Men In Black 2
Flash Forward
CSI: Miami etc.
Audience Share: 4.0%
0.3% (+1)
November 2012

Ill Manors Website

The Ill Manors website includes many features that engage the potential target audience. Firstly the mise en scene of the website attracts the target audience very well by the colours, typography, and how there are options for the audience to explore the website of their choice. There are institutions at the bottom of the website which gives some details of who and by the film was made such as the studios involved, distributor etc. This is useful on a website as the audience would like know what companies the film was made by therefore they could relate it to other successful films. The typography at the top of the website sells its product by informing the audience to download or buy the film, this attracts the audience as the typography is in large, bold print and stands out from the website as it is white and the background is black. The colours used in the website are mainly black and white, dark which connotes dull, and may suggest mysterious or crime, the low key lighting used also suggests darkness, evil which may be one of the characters personalities and create enigma codes to the audience of what the film is going to be about. However the characters portrayed in the website do have some colour to make them stand out more also to attract the audience that these are the main characters especially the characters who seem to be standing in front look like the characters the audience should most focus on. Furthermore the blood on the fence is in colour which is red this connotes evil, death, darkness, this is to attract the audience as the film would have aspects of blood, the prop also relates to this as the main character on the left side is holding a gun which suggests he is powerful, evil, murderer, this prop clearly connotes that the film would contain violence/crime.

Moreover the website has options about the film on the left hand side to make the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The first option is the trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.

Furthermore the second option is about the synopsis of the film, again informing the audience of what the film would be about therefore the audience would have an idea of it. This is useful as some of the audience would like to read the storyline before watching the film to see if it entertains them, although they haven’t watched the film this synopsis can create enigma codes of what the audience maybe expecting in Ill Manor, it gives a chance for the audience to be exciting about the film.

The Third option in the website is about Ben Drew the director who created Ill Manors. The audience would find this information very useful as they would like to know who directed the film, also his background of what he does in the media industry which is being a music artist. The audience may know Ben Drew as Plan B a successful soul/rapper therefore the audience would be interested by Drew’s work and his opinion of what the film is about and why he had directed it. The information about Drew’s background such as awards and interests is very significant as the audience would like know what he does as a living and his purpose of making this film, there is also a quote by Ben Drew which attracts the audience as they would be tempted to read what he has said.

In addition the fourth and fifth options are stills (Images) and videos taken during the making of the film. The stills portrayed in the website how some characters who have acted in the film and images while making the film, this is attractive towards the audience as they would like to know who acted in the film, they would want to see how the characters look like. Furthermore the audience may realise some of the characters portrayed in this option and may compare these characters to other films they have acted in and suggest this film would be a good or bad film by the character they notice. There are three videos shown in the website to amuse the audience, the videos show people from the cast, one of Plan B’s music videos and meeting the main character. All these videos are for entertainment purposes for the audience so they are attracted to how the film and Drew’s work all came together. Additionally synergy has been used again as the videos are represented by ‘YouTube’.

More over that the sixth and seventh options talk about the Ill Manors DVD and links related to the film. The sixth options informs the audience that the film has been released out on DVD and Blu Ray, it allows the audience to decided whether they would like to buy the film or not. The use of synergy again has been used which is selling the product by informing the audience by the websites you could buy the film from such as ‘Play.com’. The seventh option explores the links of Ill Manors such as searching and finding more information about the film such as looking of ‘Facebook’ or ‘Twitter’ these websites/links are useful as the audience would like to know about the film more and explore sites.

The eighth option is about reactions which critics have made about the film, such as the sun and observer newspaper, music artists such as Alesha Dixon and etc. The audience would find this information very significant as they would like to know what other people thought of the film which would suggest them whether to watch the film or not. Also as some of the reactions have been mentioned by famous artists the audience would be more attracted and want to watch the film as they have made positive comments therefore they would suggest the film is good to watch. All the comments are positive and keep the audience amused, comments such as ‘Brilliant..Searing’ by list and ‘I recommend everyone see it!’ by Ed Sheeran are all positive comments which would make the audience want to see the film. There are also ratings of the film again makes the audience interested in watching the film.

Lastly the album option promotes the soundtrack to the film, which Ben Drew (Plan B) produced this creates a wider audience as music is being introduced to, the album is is also a synergy because it promotes the film. I think the audience aimed at the album and film would be wider as more audiences would become noticeable about the film and want to watch it. The website offers the audience options on how to purchase the album which lets the audience decide and want to buy the album to the film. It allows the audience to see Ben Drew’s work in music as well as his work in being a director.

Overall the website is very significant towards the audience as it has lots of useful information about the film Ill Manors and about the director Ben Drew (Plan B). The information provided gives ideas and enigma codes about the film making them more attracted to the film, the use of synergy is also very useful as the audience get a chance to explore all the different products produced for the film such as the album, links etc. The website engages and attracts the audience by the comments made by individuals and newspapers making the film look interesting.

Broadcast - Ill Manors DVD

On the Ill Manors website there is an link which says 'Buy now' this link lets the audience realise that the film has come out on DVD, moreover it also mentions where you could get the DVD from such as 'Amazon.com' this is called synergy as companies are promoting the film making a wider audience.

Print - Magazine

For the print I have found an article produced by Empire Magazine which talks about the narrative of the film and the director Ben Drew. This allows the audience to read the narrative of the film which makes them think whether to watch the film or not. Also allows the audience to refer to Ben Drew who is also an music artist therefore his film would become recognisable to a wider audience.

E-Media - Website

http://www.illmanors.com/#scene-0

The E-Media would be the website to Ill Manors which is the link above. The website lets the audience explore and find information about the film, characters and director etc. This is useful as E-Media is a popular source (social network) that most of the target audience (young teenagers) go on therefore the film would become more recognisable and more people would be aware.

Ill Manors – Tedx Lecture Plan B

The TEDx Lecture by Plan B (Ben Drew) tells us about why young youths have problems in our society. Plan B talks about his lifestyle as he was growing up in a council estate, why youths behave is a negative way and their disadvantages, he also lets the audience see a glimpse of his new Ill Manors music video to promote his project and the whole concept of his film that he directed.

Plan B’s beliefs and political views are correlated to how young youths and himself grew up in council estates. When Plan B was ten years old he was kicked out of school and attended a pupil referral unit called the Tunmarsh Centre in Plaistow, he met lots of kids there with more troubled families and problems than him. Plan B and his new friends always discussed about young youths not having any respect for authority as they were felt not treated equally and isolated from their opinions. Tunmarsh was a place where kids went to be encouraged and motivated and to be told that they can make something out of their lives. All these children are from dysfunctional families who need to be guided into a positive lifestyle, as some don’t have families or have families who were abusive, alcoholic, drug addicts etc. Plan B felt that society ignored us as young youths and that we didn't belong to it as they would not hear us out, he believes that we should not listen to anyone except our favourite rappers which young youths are most aware off grime, rap genre music. Youths most relate to music if they are under pressure or seek for escape they turn to music which they seem to find freedom to, there are many rappers who inspire lots of individuals as they as artists who guide us from there powerful lyrics. There is music which can change pupil’s lives by listening to the lyrics and becoming successful instead of ruining lives, Plan B was a fan of hip hop music which encouraged him to become a soul/ rapper artist. However on the other hand grime/ rap music can show negative imagery of some of the words rappers use which influences young youths to do which give other audiences a negative rough discrimination about youths, such as being a gangster, murder, selling drugs and etc. Plan B saw this as an advantage therefore created successful music which has influential words, although the music had negative words which is inappropriate, Plan B says that’s the only way to attract the young youth’s audience to engage them into the music or else they would not be interested but his entire album have a meaning. Plan B understand children who behave negatively such as knife crime, robbery, drug use, because he feels children do this to seek attention as no one is guiding them or listening to them (Government). Children behaving negatively is not what Plan B wants he is totally against violent behaviour however wants to change them as he seen all this happen when he was young therefore can change their lives too.

Plan B believes that there is a demonisation of young youths through the media and the other audience are agreeing with what the media says, however Plan B strongly quotes if you do not have direct contact with the kids, then how the hell can you judge them?, I agree with Plan B as often people believe what the media says and discriminate people by their cover. Kids who live in council estates with family problems and kids who live with stable families are cauterised as kids from council estates are threatened by them as they discriminate the council lifestyle and isolate them. Everyone should be treated equal Plan B says however kids who need help often feel apart from the society which the government don’t take recognition about. Being pointed out as a odd individual just because you live in a council estate and don’t fit into the community makes kids feel demonised and unwanted, causing trouble. Plan B does not like the way the government treats young youths as they promise to help the society but not clearly do their job as they leave the troubled youths out.

More and more youths end up in the streets as they seek for attention and escape but have nothing to do; therefore they hang around with large groups who are seen as in a negative. This is because all the community centre has been shut down, the only place to socialise which has been closed down giving youths nothing to do. These kids do not have much money neither does their families to keep them occupied as others in their community therefore Plan B thinks the young youths started riots as they stole things that they thought society has made them feel are the most important things to become noticeable to the government. He tries to get a message across informing the audience that young youths need attention and care, they need support and to be heard by the government instead of being ignored making them do things such as looting to seek attention which get portrayed in a negative way connoting the audience all young youth are the same.

As Plan B is being the alternative ideology he is trying to send out a message about how young youth are being demonised by people calling council estate kids a ‘Chav’ a negative label to represent kid, these kids are being the dominant ideologies as the audience see them as negative people in society. Plan B wants people to help youths who are in trouble and less fortune, by talking to them showing they love and cares, making them feel family and equal to others.  He wants people to guide these children and seek for what they like doing, what they are best at doing making them have a good future and change their lives. By promoting his film he gets a wider audience to watch the film and understanding the different views people have against young youths, he wants people to realise the government does not do much to help these kid and they need attention and support to make them better people in the community instead of getting into negative issues which will take them nowhere in life. Plan B mentions Goldie who made a speech last year at TEDx lecture he mentioned Goldie’s words ‘There's one person out there, everyone in this room knows one person out there that they can help that is less fortunate than them, not financially with knowledge, plant that seed, find out what these kids are good at... so it changes their life, just how it changed my life’. Plan B mentioned this quote to inform the audience that young youths need help and that they are less fortunate than others beneficially.

The intended target audience for TEDx lecture would be Guardian newspaper readers who are adults/business workers around 24-45 years of age. The demographic social economic group would be targeted toward class B an audience who is in middle management, teachers, and creative and media people therefore would be interested in Plan B speech as he will be promoting a film and talking about society. I think both genders would be interested in this lecture as it appeals to both genders talking about issues of young youths, which as adults would relate to and understand how kids do feel. As Plan B’s project was filmed in the UK the lecture would appeal to the British audience more as it would be set in the UK. The psychographic audience that would be appropriate for the TEDx lecture would be mainstreamers and reformers as they both seek for security and enlightenment, both relate to the lecture as Plan B talks about society and how young youths can be successful in life and how they are demonised ideologies. This audience tends to be a large audience who are interested in value of money and awareness of social and independent judgement qualities. The form of synergy has been used to cross promote the Ill Manors film directed by Plan B, the film is promoted by the soundtrack in ‘Youtube’ which Plan B himself had produced. I know this is the intended audience by the TEDx lecture clip above; you are able to see the audience as Plan B makes the speech, and you are able to see how large the audience is and are able to tell the demographics of this audience. The audience Plan B targeted for the music and film are demographic of D and E class who are young adults 18-34 years of age, the music/film relates to a this audience because the characters in both music/film would be the same age which makes the audience relate to the characters more (realism). It would relate to unemployed, young teenagers who have problems in families and establish council estate lives. Also the psycho-graphical group would be strugglers as these characters seek for escape and need attention, both music/film alert the audience that these kids need to be heard therefore turn to violence. On the other hand as mentioned above the audience for the lecture is opposite as another audience group is involved, I think the lecture and promotion of the film and music video attracts to a wider audience which makes Plan B’s project more recognisable and successful to get his point across to the target audience  and the opposite target audience.

Plan B believes that the media demonise young youths and are discriminated unequally. He says that people read or watch the news/newspaper about young youths and the negative points therefore people believe everything that the media says is true (exaggeration). However Plan B says your jut judging youths based on something you have read or watched on the news, it is totally different from reading what the media says and talking to the actual youths. You can’t judge someone without having direct contact with them. This is linked to Cohen’s media theory of moral panics, when an event occurs because of its nature therefore the media decides it is worthy of dramatic coverage and making the society aware of the event. Furthermore the event is communicated around the community making more people aware of the event which in this case is young youth’s not giving respect to the authority which connotes people that young youths are a negative group. The ‘moral panic’ is then caused for the law to change rules which effect the young youths and make them seem unwanted and isolated by their society causing them to riot and loot to attract attention. People need to stop judging these kids by what they read. All they are looking for is support and guidance which Plan B mentions in his speech. Plan B refers to this when he explains how the media portrays a problem way bigger than it seem, he tells us how the positive points are left out and only the negative points of young youths are portrayed which threatens the society.

Media Production Coursework

Mest 2 Initial Thoughts
Me, Navneet and Gagan N are working together for our media coursework to produce a fiction product and print ad campaign. We will be filming a two minute opening sequence of our Tv programme and it will be a hybrid of 'Waterloo Road' and 'Misfits'. This is because, Misfits is a E4 programme and the whole brief is about targeting E4's demographic (15-35) therefore Misfits would be appropriate when we are producing our final product.

Tv Programme Ideas:

- Friends

- Misfits

- Waterloo Road

- One Tree Hill
- 90210

Mest 2 Research

I have chosen five existing programmes which relate to the genre of my production, I will be analysing the first two minutes of the opening sequence of these five programmes talking about film language such as mise-en-scene, sound, cinematography etc. The programmes I have decided to analyse are Friends, Hollyoaks, 90210, Misfits and Made In Chelsea.

Friends

Friends is an American comedy drama produced by David Crane and Marta Kauffman, the programme aired on NBC from 1994 and ended in 2004. Friends focuses on six characters who are best friends living in New York, Manhattan.

The mise en scene starts of by an establishing shot of New York city in the day, this shot informs the audience of the setting of the place telling them it is based in New York at day time, which would be busy with people going to work, shopping or going out. The scene then turn settings at 0:02 into a furniture store were Ross (David Schwimmer) is looking for a sofa with Rachel (Jennifer Aniston), the audience can see the setting has changed were Ross is looking for sofa's as there is a logo behind them saying 'quality and comfort' therefore the audience would automatically know the setting of where they are. Furthermore there are sofa's behind them with costumers making the audience aware they are in a store looking/buying something. Ross (Schwimmer and Rachel (Aniston) are dressed casually, which normal people would wear to go out shopping, however the other male character assisting them is wearing much more formal clothing indicating to the audience that he works at the store and is helping the customers. Furthermore the audience will know he works there as he has a folder which he makes Ross (Schwimmer) sign at 0:47 to buy the sofa. The male character and Rachel (Aniston) look very bored at the beginning of the scene by their facial and body expression, the audience will notice this as they see the positions of the characters, however at 1:00 the characters facial and body expression turns into a more happier vibe when Rachel (Aniston) gets ready to go and the male character smiling as he has finally sold the sofa to Ross (Schswimmer). Towards 1:06-1:24 of the scene Ross (Schwimmer) tells Rachel (Aniston) to pick up the sofa, which Rachel (Aniston) is not happy about, the audience can tell she is not in a good mood as she talks sarcastically to Ross (Schwimmer) and then walks to the sofa to lift it up in a lazy position. At 1:32 Ross's (Schwimmer) facial expression turns from happy to dull as the male character has just told him that him and Rachel (Aniston) make a good couple, however Rachel (Aniston) gets frustrated at 1:40, hence she wants to get out of the store, the audience will be able to tell she is getting frustrated as she raises her eyebrows and is tired by her body position. The frame focuses on these three characters as they are the main focus to the audience at the moment.

Throughout the whole two minutes of the video, high key lighting has been used hence the audience are able to see the characters clearly making them realise the time of day too, as high key lighting is mostly used during the day or evening making the scene more realistic. Furthermore the lighting used connotes that they are at a store where there are customers behind them. The style of editing of the two minute scene is continuity edits as the setting is in one place, as mentioned above at the start of the scene at 0:00 to 0:02 a fade out/in has been used to convey the setting and mise en scene of the scene which is useful to the audience.

At the start of the scene at 0:00 to 0:04 a non-diegetic sound appears which is the theme tune of Friends, this suggests to the audience that the programme has started and they would automatically recognize that the programme is Friends. That part of the scene also includes a sound bridge as the non-diegetic sound of the theme tune from one scene (establishing shot of city) continuity edits through the visual image which then moves onto the next scene (sofa store). The sound bridge effect usually gives a smooth transition from one scene to the next to make the programme have continuity and have realistic effects for the audience. At 0:12 there is non-diegetic sound of the audience laughing at the characters, the audience that are laughing are targeted at us, as we would expect to laugh, this gives us a realistic atmosphere of the audience actually being in the scene laughing. Friends is a programme which is filmed live with a small group of audience therefore the realism of the audiences atmosphere connotes that the audience at home feel as if they are there too. The scene is focused on the two main characters and the male character who works at the store, therefore diegetic sound is being used as they are talking to each other also by the sounds that the characters make are also diegetic as the audience know where the sound is coming from.

The camera framing at the start of the scene is an establishing shot of the city which I have already mentioned above, the scene uses a sound bridge to make an smooth transition (fade out/in) to the next scene which is an long shot of the characters, as you watch the scene you can recognize the camera movement zooming out to frame the mise en sence of the scene so the audience are aware of the setting. At 0:11 of the scene the camera focuses on the two main characters Ross (Schwimmer) and Rachel (Aniston) suggested to the audience that they are the main attraction of the scene, as you watch the two minute sequence they are mainly framed together whereas the male character who works at the store is framed on his own connoting that he is not with the main characters. At 0:30 to 0:35 a 180-degree rule has been used to show that the characters are having an conversation, this is effective because the audience would have a point of view shot of the character who are speaking to the other character which is effective as they would see what the character is looking at. Medium shots have been used in the scene to focus on the characters talking, also to focus on the characters facial expression so the audience know how they are feeling and understand them.

I think the target audience for Friends would be young adults to middle aged working audience 15-34 year old, I think this because the narrative to Friends would relate to the target audience I have chosen which they would be able to appeal to. Friends is about six individuals who are all friends sharing their life stories and their problems which would appeal to the target audience as they would be going through the same things in reality. I think the social economic class for Friends would be class B to C2 and class E, hence the programme is targeted at middle class working audience therefore a demographic audience class of B could relate to this programme as the characters share about their lives to higher business, also as a student I watch Friends and I am under the class E demographic class. Furthermore the popular gender to watch this programme would be females I think as they would like to watch comedy shows more than males who would like to watch sports more. The psychographic attending to Friends I think are aspirers, explorers and reformers as they would be the perfect audience related to the social economic groups.

Hollyoaks

Hollyoaks is an British serial drama television soap opera created by Phil Redmond, the programme first broad-cased on Channel 4 on 23rd October 1995. The characters portrayed in Hollyoaks are generally being in their late teens or early twenties, however the soap has changed into an expanded cast to relate and attract an wider audience.

Hollyoaks starts off by an title sequence 0:00 – 0:31, the first scene portrays an extreme close up of a female characters eye opening with typography in her eye pupil which exposes the title of the programme ‘Hollyoaks’. Also at 0:19 again the title of the programme is established by one of the female character blowing a bubble gum which shows the typography of ‘Hollyoaks’ , I think the programme shows the title twice in the characters before the actual title is being shown to inform the audience that they are watching Hollyoaks. All the characters are individually introduced by posing at the camera making it look like they are looking at the audience; this grabs the audience’s attention as they would like to know who the main characters in Hollyoaks are. The setting in the title sequence suggests they are in a photo shoot area as there is bright lights flashing whenever the character changes, furthermore I think the facial and body expressions of the characters show they are trying to get the audience’s attention by looking into the camera such as the female characters giving seductive looks and poses and the male characters looking dominant and strong. Moreover throughout the title sequence different facial and body expressions are portrayed by different characters such as excited, serious, and happy, to show the audience all the characters have different lifestyles and stories in the programme. The costumes used are casual and outgoing clothing like dresses to relate to the audience as that’s what we would wear, moreover it is attractive as some of the audience would like what they wearing and would be interested into the character. The props used in the title sequence are three chairs to show different position of the characters and some of them are posing while standing up. The actual title ‘Hollyoaks’ is shown at 0:19. After the title, the scene changes into three settings between 0:31 to 1:16 showing three multi stranded narratives which focus on three main characters. The first two settings are set in a house living room and kitchen; the audience are able to establish the settings hence the props used in the scene such as the first setting in the living room having a television and the second setting in the kitchen having the sink, kettle and laundry basket full of clothes etc. The last setting is however outdoors at a cash machine where a female character takes out a bank statement receipt, as she looks at the receipt the audience would suggest she is in trouble with money as her facial expressions change into serious, confused scared look. The first setting shows a female character folding clothes as another female character walks into the house silently, the first female character who is folding the clothes looks at the other character mysteriously as she is very quiet and walks past connoting the audience there is conflict or a problem also by their facial expressions as she looks down and walks past giving the audience enigma codes. The second setting in the kitchen shows a young male character holding a baby, looking at a milk bottle in the sink, trying the switch on the kettle and light however does not turn on due to paying the electricity bills I assume. This could connote that he is struggling with money too. This also could relate to some of the audience as they have struggled in the past about money and know how he is feeling. His facial expressions and body expressions show he is frustrated and scared as he looks at the baby, making the audience feel sympathy towards him. After 0:16 of the clip the scene changes into the first multi stranded narrative of the two female characters which is the main storyline after 0:16. The setting of the scene is in the living room and kitchen, as the characters talk awkwardly connoting the audience there is conflict between them as they don’t make eye contact while talking at first.

Throughout the two minutes of the clip through the title sequence, multi stranded narrative and main storyline high key lighting has been used. The multi stranded narrative and main storyline connote the scenes are taken place during the day time as it is bright exposing the characters. The title sequences is also high key lighting however uses top lighting more as the light comes from above to accentuate the features of the characters shown individually to the audience. Furthermore I think in the multi stranded narrative the second scene at 0:45 to 1:05 uses low key lighting as light shadows are created connoting he is in a dim area.

The style of editing used in the title sequence is fast paced which uses a number of transitions before the character changes such as a wipe, slide, dissolve, zoom in and out. All the transitions used are very attractive and grabs the audience’s attention as the edits are fast therefore they would want to be amused into the programme to see who is acting in the programme. Furthermore in the title sequence typography has been used in the background to keep the audience paying attention. The two minute clip show all the characters involved in Hollyoaks however narrows down to four characters in the multi stranded narrative then to two characters in the main storyline, I think all edits are a montage sequence as the setting of the programme looks like it is based around a neighbourhood.

From 0:00 to 0:31 the title sequence has non diegetic music in the background which is the theme tune to Hollyoaks, this connotes the audience that the programme as started and they would realise by the theme tune that it is Hollyoaks. As the scene changes into the multi stranded narrative from 0:31 to 1:16 still non diegetic sound is being playing in the background however it is a different music. The last scene of the multi stranded narrative to the main storyline uses a sound bridge to create a smooth transition from one scene to the next; the non diegetic music slowly fades out as the characters start to talk. From 1:18 to 2:00 of the clip diegetic sound is used as the audience know where the sound is coming from such as the dialogue between the two female characters.

There are a number of camera frames used during the title sequence such as the extreme close up of a female characters eye at the start. The frames used from 0:00 to 0:31 are mainly closes up, medium shots, long shot, zoom in and out and low and high angle shots of the characters. All the characters are mostly positioned in the centre of the scene to make the audience know they are the main focus in the scene, all the characters are represented mostly in close ups and medium shots to show their facial expressions more. However at 0:10 of the clip I think a long shot has been used of the male character jumping as the audience can see his whole body, this is the only scene where a long shot has been used whereas the rest are close ups or medium shots. The camera movement from 0:32 is a tilt as the camera slowly moves up on the female character establishing the audience who she is, then slowly zooms out to relieve the setting of the scene and the other female character who walks in. At 0:45 a tracking shot of the male character are shown which is all shown in a medium shot of what he is doing. The third setting in the multi stranded narrative also show a tracking shot of the female character walking away from the cash machine which changes into a over the shoulder shot making the audience assume they are looking over the character at what she is looking at (point of view shot). From 1:43 to 2:00 the 180 degree rule as been used between the two female characters during dialogue, this technique has been used so that the audience are able to see from both characters point of views. Moreover the scene is shown in a medium shot as they are standing up, also there is a close up at 1:56 of card making it the main focus and which she hands over to the other character making the audience think what it is (enigma code).

Lastly the target audience for Hollyoaks would be teenagers and adults between 15-34 year olds hence the narrative/storyline would appeal to them more, as the programme has realism aspects which would relate to the target audience I have suggested such as relationships, family problems, financial problems, friendship, love, and etc. Hollyoaks focuses on different narratives in each episode to keep the audience targeted entertained and amused, by the characters lives and problems which the target audience would be interested in as it could relate to them. I think the social economic class for Hollyoaks would be class C1 – E because the programme is targeted at mostly at a young audience such as the teenagers who would be in the demographic class of E. Furthermore the characters in Hollyoaks are young adults who are unemployed or unskilled manual workers which relate to the target audience as they maybe going through the same lifestyle. In addition I think the popular gender to watch Hollyoaks would be females as much as males hence females tend to watch dramas that involve relationships, love, betrayal, friendship more than males as they would be more interested in sports and other programmes more associated with them. Furthermore I think the psychographics for Hollyoaks would be explorers, aspirers, strugglers and reformers, all these psychographics seek for enlightenment, escape, discovery and status which relates to the programme strongly.

90210

90210 is an American teen drama television series created by Rob Thomas, Jeff Judah and Gage Sachs, the programme first series was produced by CBS Productions however is now produced by CBS Television Studios. The programme has been franchised by Beverly Hill to create 90210 it is also set around young students who live in Beverly Hills.

I will be analysing the mise on scene of 90210, the setting of the scene is based around a swimming resort (Hot tub pool), the audience are aware that the setting is in a hot, exotic environment by the costumes the characters are wearing such as swimming/bathing suits, bikinis. The female character at the beginning of the scene is called Naomi Clark played by AnnaLynne McCord, Naomi (McCord) is wearing a blue swimming suit with a cheetah print robe, the audience would suggest she is glamorous and rich as what she is wearing and the setting of the scene which look very expensive connoting she is enchanting. The props used in the scene also connote that they are in a popular resort, somewhere hot and relaxing for a holiday, the scene involves props such as sun beds, table umbrellas and towels etc like you would find in a holiday hotel. Furthermore the characters in the pool are having a cocktail which also the audience may suggests that they are rich from an upper class business lifestyle. As Naomi (McCord) is presented first in the scene the audience may suggest she is the main character as the other characters are portrayed after her, at 0:12 of the scene the male characters facial expression suggests he is confused whereas Naomi’s (McCord) facial and body expressions connote she is serious and more dominant in the scene as she is standing above the other characters. At 0:37 of the scene the male characters facial expression connote the audience that he may be interested in Naomi (McCord) as she takes of her robe to get into the pool with the others, he looks amazed and is attracted to her. There are five characters introduced in this scene however there are only two main characters who exchange dialogue, at the end of the scene 1:49 the fifth character is established who looks totally different from the other characters as she is dressed up as a Goth wearing mostly black and red. There is a big difference between the characters in the pool to the young female character dressed up as Goth as the audience would see she has a different personality to the others also suggesting her age too.

The lighting during this two minute scene is represented using high key lighting as the scene is captured during the day time. Furthermore the audience are able to identify all the characters features, making them aware of the characters in 90210. Moreover the style of editing used at the start of the scene is a fade in effect which then uses cuts between the two main characters to exchange dialogue. The edits are continuity edits as the audience would stay focused and would be interested in what the characters are saying.

Throughout the whole two minute scene non diegetic sound/music is heard in the background which plays throughout connoting they are in a peaceful relaxing environment as the music sounds calm and happy. However diegetic sound also has been used throughout the scene which is the hot tub pool which is making water bubble noises, furthermore the characters dialogue is another form of diegetic sound as the audience know where the sound is coming from.

The cinematography at 0:07 shows the male character looking up at Naomi (McCord) which is a high angle shot suggesting the audience that Naomi (McCord) is more dominant than the other characters in the scene. Also at 0:10 Naomi (McCord) is portrayed using a low angle shot connoting the dominant character. However at 0:39 to 1:48 of the scene the 180 degree rule has been used when the characters use dialogue, this is effective as the audience are in a point of view shot of the character talking to the other character, making the audience see the characters facial expressions as they talk also to be amused. At 0:03 a long shot of Naomi (McCord) is represented as she poses, again I think they used a long shot only for  her to inform the audience that she is the main character in the scene. Throughout the whole scene medium shots have been used to identify the characters to make the audience see their facial and body expressions, moreover at 0:36 of the scene a tracking shot has been used as Naomi (McCord) walks down to get into the swimming pool to keep the audience attracted. Lastly at the end of scene 1:49 a tilt shot has been used to establish the fifth odd character then focused using a medium shot.

                                

Overall I think the target audience aimed for 90210 are teenagers and young adults around 15 – 26 years of age. I think this because this programme would mostly appeal to this target audience as the narrative/storyline could relate to the audience intended such as the glamour, relationships and drama in 90210. The gender which would be most attracted to this programme would be females more than males as 90210 has aspects of female aspirations, they are more interested in watching dramas involved with relationships and amusing characters. I think the social economic group of 90210 would be classes A - C1 and E, I think A-C1 hence of the lifestyle of some characters in programme as they live a wealthy successful life which would strongly relate to the A-C1 demographic class. In addition I also think the demographic of E class would relate to 90210 as teenagers watch the programme too such as students. Lastly I think the appropriate psychographic groups would be mainstreamers, aspirers, succeeders and reformers as they all seek for security, status, control and enlightenment which all relate to 90210. 

Misfits

Misfits is a British science fiction comedy drama television created and written by Howard Overman, the first series started broadcasting on E4 on the 12^th November 2009. The programme is about a group of young offenders sentenced to work for community service however get attacked by a strange storm which they obtain supernatural powers from.

Misfits scene starts off by the group opening a coffin which contains a male character inside, the mise en scene clearly suggests to the audience that it is set in a graveyard hence at 0:00 the audience are able to see all the gravestones followed by the group opening the coffin. There are five main characters in the scene that all portray different identities, from 0:05 to 0:19 all the characters show dissimilar facial and body expressions which connotes they are confused and sad that they have lost one of their friends. They are all gathered around the coffin looking disappointed and upset which suggests the audience that something bad has happened also making them think how the male character has died which is called creating enigma codes. At 0:20 the female character reaches out to touch the male character in the coffin, this scene creates tension as the edit is slow, the scene follows a jumpy scare to the audience as everything is calm however the male character scares the other characters showing their facial and body expressions which connote the audience they are scared and frightened. Furthermore the male character in the coffin looks well and alive which creates enigma codes to the audience as this character was just seen dead in a coffin, little as they know that he has immortality power. At 0:29 and 0:33 the two male characters facial expressions are very intimate as they look very scared and shocked, the audience would be expecting this reaction as they would be confused too, also feel like they are in the characters positions hence the tension created before was effective keeping the audience amused and engaged. The male character that just got of the coffin looks more dominant and relaxed who looks like the leader of the group, the audience may suggest this because of his attitude related to his facial and body expressions. At 1:54 the male character that walks away in a funny way may connote the audience that he is humorous by his body expressions portrayed making the audience think of him less serious, whereas the other characters establish a more serious confused body expression while watching him walk away. The props used in the scene is not clearly identified at the beginning when one of the character forces the coffin open, I think it was a spade.

The lighting throughout the scene is high key lighting as the audience are able to identify all the characters features, moreover the time of day looks like the scene was set in the afternoon as it is bright however the scene does look a bit dim to create realism of the mise en scene which is the graveyard which connotes darkness, death, negativity emotions. In addition Misfits style of editing is continuity edits to keep the audience engaged. At the beginning of the scene all the characters are established in single edits, to inform the audience the number of characters in that scene, they all look to one character which we the audience see as their point of view. Furthermore in each edit the character who is exchanging dialogue is the main focus as the background or the other background character in the scene are slightly blurred, this is to make the audience engaged with the character talking. 0:25 to 0:28 of the clip fast edits are used to portray the captions of each character reactions; the audience would have felt tension before the scene and would have impacted them with a scare as it was unexpected. This scene would create the audience to be focused and they would want to know what has happened (enigma codes).

In Misfits both non diegetic sound and deigetic sound has been used effectively to create tension towards the audience. From 0:00 till 0:25 of the scene non diegetic sound/music are used in the background to engage the audience. The non diegetic sound is very effective as it creates suspense; the non diegetic sound gradually starts to increase its pace to the suspense so the audience experience the effect of the characters feelings. However the non diegetic sound appears at the end of the scene at 1:42 as the main character makes a dramatic exist suggesting the audience something is going to happen creating enigma codes. In addition throughout the scene diegetic sound has been used as the characters exchange dialogue also because the audience know where the sound is coming from therefore it’s called diegetic sound.

The cinematography at the start of the scene shows an long shot/establishing shot of the setting informing the audience where the scene has taken place, the mise en scene suggest the audience that the setting is based in a graveyard due to the grave stones the characters are around. All the characters are portrayed in medium shots to focus on their facial expressions so the audience are aware of how they are feeling. At 0:20 of the scene a high angle shot has been used to focus on the main character who is in the coffin, usually a high angle shot connotes a character is much dominant and powerful whereas a low angle shot connotes a character is more vulnerable and scared, moreover for this scene a high angle shot has been used suggesting the audience he is powerful in a way although he is in a coffin which creates enigma codes. At 0:43 of the scene a tilt movement has been used to capture the characters body and facial expressions, as the male character gets up the audience are able to see expressions on the character connoting he is in pain. Furthermore at 0:55 and 1:06 a tracking shot has been used on the male character as he walks as he is the main character in the scene suggesting the audience that he is the dominant out of the group. A 180 degree rule shot has been used at 1:09 till 1:16 between the two male characters as they change dialogue which focuses on the facial and body expressions so the audience are aware how they are feeling. Also the audience are in the characters point of view as both sides of the characters are being portrayed giving the audience of what both characters are feeling. At the end of the scene a long shot has been used to capture all the characters as the main male character walks away, all the characters are showing different emotions which the audience are able tell by their body and facial expressions. Overall the whole scene I think has been used by using a stead-cam sequence as the camera appears to be moving around a lot, this is effective as the scene looks more realistic and captures the characters extended actions.

Last of all I think the intended target audience for Misfits would be teenagers and young adults around 15-24 year olds. I think this because Misfits contains strong language and some sexual scenes which are inappropriate for an audience who are younger than 15 years, the target audience I have chosen is appropriate as the certificate class of 15 allows some sexual content and strong language therefore I have chosen 15-24 year olds also as the characters are quite young and use informal language the programme would appeal to more younger viewers so they can relate to the characters whereas an elder audience wouldn’t understand and be offended by the context used in the programme. The programme is a group with both female and males therefore I think both genders are attracted to this programme by the strong adult humour, and teenage life style which is being portrayed. I think the social economic group of Misfits would be classes of C2-E, I think this because C2-E audience would relate to the characters more as they are unemployed, working for the government, moreover the E class I think would be suited more as students (teenagers) would watch the programme more as adults they would have more time. Lastly I also think the psychographic groups which would be appropriate for Misfits would be strugglers as they seek for escape which relates to the programme very well as the characters want to find their own identities and escape for freedom. 

Made In Chelsea

https://www.youtube.com/watch?v=gLi4O4uH_kw

Made in Chelsea is a scripted British reality television programme produced by David Granger, the programme is broadcasted by E4. Made in Chelsea is about characters that play version of themselves in the wealthy Chelsea district of London however their roles have been scripted for entertainment purposes. This programme is similar to the ITV2 programme ‘The Only Way Is Essex’ another scripted British reality television programme. The programme follows the lives of several real, young, affluent personalities.

Made in Chelsea has two different settings introduced in this scene, this first setting that the audience see is a posh white building where the main male character is being introduced, at 0:10 of the scene the second setting is portrayed to the audience where the second main character is introduced who is a female. The second setting shows a female character sitting in a posh high class cafe, both settings connote luxury and wealthy therefore the audience are aware that the characters in this programme are from an affluent background. Furthermore the characters costumes and make up clearly suggest that both characters are from high class backgrounds, the male character is wearing a suit which connotes the audience that he is a working business man who has a successful life as he in a television programme. Also the prop the male character is wearing is a gold ring which also connotes rich, wealthy and successful. Moreover the female character also suggests wealthy as she is wearing a fur coat and sat in a posh cafe, the props around the female character show luxury lifestyle connoting the audience that she is also a successful women in the industry. At the start of the scene when dialogue starts both characters facial and body expressions are portrayed serious however during the conversation they look relaxed which inform the audience. At 1:06 of the scene the first setting of the building where the male character is, is established more for the audience which reveals another female character. The female character and the male character in the scene are the main characters from now as more props are being introduced; she is painting a portrait of the male character sitting holding a globe. This scene shows the male character is more dominant as the female character is painting a portrait of him, as he is holding a globe this may connote that he is in control and likes to travel around. The portrait also suggests the audience of another element of the male character being wealthy. The female character who is painting connotes she is from a lower class than the male character as she is listening to instructions from the character, furthermore her costume and make up also suggest the audience that she is from a not wealthy background however lucky to work with these characters as she would be paid a lot of money.

Throughout the scene high key lighting has been used as the audience are able to see the characters features clearly also the audience are aware that the scene is taken place during the day as it is bright. Additionally the style of editing in this programme I think is montage editing at the start of the scene as the camera establishes a shot of the whole building, then a shot of the building window which then continues into the building which is an office. A montage edit sequence involves shots being placed next to each other that do not necessarily convey a linear narrative therefore also the edits of the two shot of the building informs the audience that the setting is based inside the building. During the edits of the building at the beginning at 0:03, typography has been used which says ‘Francis Boulle Enterprise’ this informs the audience where the setting is which the male characters office is. When dialogue is being exchanged the edits turn into continuity edits as each characters that are in a conversations are in single edits to connote the audience that they are the main characters. As each character talks the edit focuses on them to show their facial and body expressions so the audience can follow what is going on and relate to them.

The sounds used in made in Chelsea are non diegetic and diegetic sound. At the beginning of the scene non diegetic sound has been used to introduce the setting, the non diegetic sound is of classical music in the background which suggests the audience that the setting of the scene is posh and wealthy for upper class audience. In addition a sound bridge has been used of the scene of the building to the inside of the building which is diegetic sound of a mobile phone ringing at 0:05 till 0:07. The non diegetic sound gradually decreases however is still played in the background very quietly, on top of that the dialogue between the two characters start which is diegetic sound as the audience know where the sound is coming from. At 1:10 of the scene the non diegetic sound/music eventually stops and continues with diegetic sound conversation from the two characters.

Furthermore the Cinematography used at the start of the scene is called a tilt where the camera moves down the building revealing the setting to the audience, it then changes into a shot of the building window which slowly zooms in connoting the next scene would take place inside the building. At 0:07 the main male character is portrayed in a medium shot of the character picking up a phone call, the shot changes into the second setting where the female character is talking to the male character. She is also shown is a medium shot, which shows the characters facial and body expressions connoting the audience how they are feeling. At 0:16 the shot is a long shot of the female character in a cafe, the camera focuses on the character as the background and the other features in the scene for example the props are blurred, also for the audience to be attracted to the character. At 0:41 the edit is a medium shot of the male character the audience are able to see his body expressions as he is sat on a chair holding a globe relaxed, also his costume connotes the audience he is wealthy. At 1:06 a long shot has been used to establish where the characters are which is at the male characters office, the shot also reveals what the characters are doing. The shot is followed by a point of view shot (over the shoulder) of the female character looking at the male character; this allows the audience to see the male character from the female’s perspectives as she is painting a portrait of him. From 1:11 to 1:14 a tracking shot of the female characters arm is used to make the audience focus on what she is dong making the audience attracted to the painting too. At 1:23 a close up of the painting is taken as they want the audience to see how talented the female character is and the painting which clearly establishes the male character connoting he is of high class and rich to be making a portrait of himself.

Finally I think the target audience expected for Made in Chelsea are teenagers and young adults around 16-26 years of age. I think this hence Made in Chelsea has young successful characters that influence the audience who watch this programme. This programme portrays individuals who are successful in the business media industry and have wealthy lifestyles which every young adult would wish for therefore this target audience would be more appealed to watch this programme furthermore it is a scripted reality programme which entertains the intended audience. In addition I think the popular gender to watch this programme are females as they tend to watch reality programmes as it has aspects of real relationships, friendship, problems whereas the male audience would like to watch something that relates to them such as sports and action films. Moreover I think the social economic group of this programme would be classes A-C1 also class E, I think this because the characters in the programme are of higher and middle management/managers who are very successful as they are in a programme therefore the programme would relate to classes A-C1, furthermore I chose class E too as students would watch this programme, they are in the demographic class of E. Lastly the psychographic groups that would be appropriate for Made in Chelsea would be mainstreamers, aspires, succeeders, explorers and reformers as they all seek for security, status, control, discovery and enlightenment which all relate to the programme.