The Ill Manors film trailer is very important to the target audience as it has important details and information about the film, as the trailer is two minutes there is essential time to fit all the information in for the audience to be attracted to the film. As a trailer there should be intuitions such as the characters/stars names, distributor, director, editors, release date etc., all these key codes and conventions are very important to the audience as they would like to know what type of film they are going to watch, furthermore to have a small idea of what the film is going to be about giving them enigma codes about the film, making them want to watch it. The institutions are normally screened at the end of a trailer so that the audience remember the information such as the release date. At the end of the trailer they provide the audience a website address for the audience to explore information about the film 'Ill Manors' as they would like to see if the film is worthy to watch in cinemas, moreover they website promotes the film by extra information such as Ben Drew's soundtrack which relates to the film, this could create a larger audience involving music.
How are trailers distributed?
Trailers are usually distributed by studios that help companies making films fund for the film, so that they can make a film successful. An example of a distributed studio would be Revolver Entertainment, this distributor was used to help make Ill Manors, although this film is a low budget project, the distributor has worked with many low budget films which have become successful therefore worked with Plan B (Ben Drew). Trailers are normally seen in cinemas before a film starts this is to entertain and inform audiences of what other films are possibly on and they are interested in. Furthermore social websites and websites that entertain audiences such as Youtube, Facebook, Twitter, Daily-motion are all websites that information is very crucial as it gets passed around very quickly making it more noticeable. So for an example if Ill Manors was to be posted up on Twitter people would start sharing the post making it more popular therefore an larger audience would be aware of the film so they would watch it in cinemas.
How does Ill Manors use trailer conventions?
Throughout the whole trailer non diegetic sound is used which is the voice over by Plan B (Ben Drew), the voice over used in the trailer is very effective as the audience don't see who is talking however would know it is the director which is Ben Drew. The trailer shows multi strand narrative as there are number of characters introduced, as the trailer continues the pace of the edits increase as tension and enigma codes are created by the audience as they would want to know what is going to happen and conveying excitement for the audience. The non diegetic music used in the background clearly represents the urban genre which appeals to young youths which is the intended audience for this film, the soundtrack is also featured in the film which is produced by Plan B himself the director to Ill Manors therefore they would have an large audience to appeal to the film. The title Ill Manors and release date is shown towards the end of the trailer as it is important information to the audience so they remember. The title is hard hitting bold which is hard to miss as it is the main focus in the screen, it also reflects the genre of the film suggesting it is about serious crime and drama, the title hooks the audiences attention and keeps them engaged by the typography.
Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used?
I think Ill Manors target audience is aimed at young youths and adults from 18-32 as the film contains elements of strong violence, drug use and sexual scenes which would be appropriate for audiences over 18 of age. Moreover I think the film would be engaged to males more due to the extreme content of sex, violence, language and drugs which would appeal more to males than females additionally the urban soundtrack also relates to the male audience more than females as they would listen to that type of genre more whereas females would like to listen to RnB, soul, hip hop etc. Watching the trailer I think the psychographic group would be appropriate for this film would be strugglers, hence strugglers seek escape which totally relates to the film as the characters in the film are living in a hard life style seeking for escape since childhood. Furthermore the narrative portrayed in the trailer reflects to the directors live who is Plan B, he shows the audiences giving them an understanding of how young youths are portrayed in the world as 'chavs' who live in council estates however show the negative representation towards young adults and their behaviour of living in a rough neighbour hood. The fast pace of the edits towards the end of the trailer suggests the fast paced lives of the characters in the trailer shower how each of them have problems in life and are trying to sort it out, this is effective as the audience see these characters in an multi strand narrative making them have enigma codes of what's going to happen to them. Lastly the title Ill Manors and release date is shown towards the end of the trailer as it is important information to the audience so they remember. The title is hard hitting bold which is hard to miss as it is the main focus in the screen, it also reflects the genre of the film suggesting it is about serious crime and drama, the title hooks the audiences attention and keeps them engaged by the typography.
How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?
The genre of Ill Manors is a teen urban crime drama, the audience can see this by the representation of the characters, setting and camera works used. The setting of the film is based around a council estate in London which shows the characters are a low demographic class of D and E audiences, the characters are portrayed wearing hoodies, track suit bottoms, caps, these types of clothing gives the audience that the film is associated with urban drama and young adults. The lighting is mostly dim/bright to show the characters, also to keep the scenes mysterious as the characters are up to something bad such as the drug use. The camera movement focuses on the different characters and their problems in multi stranded narratives as the audience need to be engaged and follow what is happening to each main character.
How has the genre of the film been represented through characters, settings, lighting, colour, music, camera shots/movements/angles and editing?
The genre of Ill Manors is a teen urban crime drama, the audience can see this by the representation of the characters, setting and camera works used. The setting of the film is based around a council estate in London which shows the characters are a low demographic class of D and E audiences, the characters are portrayed wearing hoodies, track suit bottoms, caps, these types of clothing gives the audience that the film is associated with urban drama and young adults. The lighting is mostly dim/bright to show the characters, also to keep the scenes mysterious as the characters are up to something bad such as the drug use. The camera movement focuses on the different characters and their problems in multi stranded narratives as the audience need to be engaged and follow what is happening to each main character.
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