Sunday 24 March 2013

Case Study 2 - Three Platforms

Print:

This is an example of print media, a film poster, the main attention in the poster is the main characters face which is Tom Cruise. The image is a close up which is really effective as it portrays his facial expressions, from his facial expressions the audience are able to identify the genre of the film which is action. The typography used is the poster is bold, red and white text, I think the colours work very well as the background is mostly black, therefore the text would stand out more towards the audience as it would grab their attention. The poster is very simple and straight forward as it features the main charactertitle and the month the film would be released with the institutions below in a smaller font. This is effective as the audience would be interested in the film and would want to find out more information about it.
The character revealed in this poster is Tom Cruise the main character of all the Mission Impossible series, he is a very successful actor in the film industry, Cruise is a popular  for his action/adventure films such a War of the world, Jack Reacher, Top Gun etc. As mentioned above the close up image above is very effective as is connotes its a action genre as the colours suggest the action genre too. The institutions in the poster is hardly recognizable as it is in a smaller font than the other text, it's at the bottom right hand side of the poster. The similarities between the Mission Impossible and Ill Manors poster are the main character, institutions and title mainly whereas there are so many differences between the posters such as the Ill Manors poster has much more information about the film such as the exact release date, director name and a tag line, this is effective as the audience know more information about the film. In addition the Mission Impossible poster only has few convention of a poster would have as they want the audience to look into the film more and make them want to watch it. 
The social demographics for this film poster would be ABC as I think this film is a very successful blockbuster, it would appeal to a more working class audience as the characters represented in the film are portrayed as business working men with fashionable suit, also the props used are incredibly expensive therefore they would fit in the classes above. Furthermore the psychographics would be mainstreamers, explorers and succeeders as the characters would relate to audience which is useful as it engages the audience.
This is an second print media example, it is the Mission Impossible Ghost Protocol DVD cover and back cover. The front cover is very basic and simple print, it is a long shot of the main characters, however only one character is being portrayed as the dominant which suggests the audience that he is the main hero in the film. The other characters are also important as they are on the front cover therefore this connotes they are important characters too, they are portrayed in the background behind the main character to show they are related to the main character Tom Cruise.
The positioning of the characters are all different as the main character is being established in the centre and the others behind him on his right and left side. The costume and props, the characters are wearing in the background connotes they are very important and focused by their body and facial expressions, the characters look very serious and determined by there body gesture. Furthermore the props are effective as only the three characters in the background are wearing black shades however the main character is not, the glasses may connotes to the audience that these characters identities are important to stay a secret as they are on a mission. The main character is portrayed in a different look as he is wearing a black hooded jumper and is not wearing glasses like the rest of them, this suggests that he is the leader of the group. In addition as he is the only character looking at the audience, this makes it effective as the audience would automatically know he is the main character also being the main character for the Mission: Impossible series, the audience should already know who it would be and who he is.
The colours on the front cover is very dull and sandy, also the typography of the title, slogan and main characters name is in a bold hard font this reveals the genre of the film, it suggests that the film is related to action/adventure genre as the colours associate with them. Moreover the characters costumes are also portrayed in dark colours to make them relate to the genre and connote they are powerful. The slogan is effective 'No Plan. No Backup. No Choice' as on the cover it is in upper case bold letters it grabs the audiences attention as it would creates enigma codes and make them think what is going to happen in the film, making them want to buy the DVD.
The back cover is in much more detail and provides more information about the film such as the narrative, characters, certificate, institution's and etc to make the audience interested and engaged in watching the film. At the top of the back cover there is a quote "The Best 'Mission: Impossible' Yet" this encourages the audience to watch the film as the quote compliments the film, therefore the audience are already engaged. The back cover has more images of the characters, some of the images are scenes from the actual film so that the audience get a little glimpse of the film is about by the costume, mise en scene, props and facial body expressions, this allows the audience to also establish the genre of the film. The images are mostly long/medium and close up shots of the main four characters and them in action, there is only one image of the villain which is a close up female characters facial expressions, her expressions suggest she is dominant however the audience do not know who she is therefore when they watch the film it would create enigma codes. Towards the middle of the back cover there is a section called 'special features' this allows the audience to explore the film in more depth. It also persuades the audience to buy the DVD as it has deleted scenes, music tracks, director videos etc, this is for the audiences entertainment.
Lastly at the bottom of the back cover all the institution's are revealed in a different typography to inform the audience that this part of the information is about the films background such as the distributional company, studios, productions etc. This is also useful information as the audience will be able to compare the film to others which have used the same institutions.

Broadcast:
This is an example of broadcast media, the YouTube clip above is a behind the scenes interview with the main characters. The video talks about one of Tom Cruise's stunt scenes which is set in Dubai in the worlds highest buildings called the Burj Khalifa. The audience are able to see the set and how the cast of the film managed to film this, it lets the audience see the use of new technology to make this block buster film. The video also allows the audience to understand the directors point of view a he tells us how the scene was remarkable and significant to the film. The clip features all the characters who are interviewed about the film this would be useful to a larger audience as fans of the characters are attracted, furthermore this allows the audience to watch the film as the main character Tom Cruise is doing a major stunt which is dangerous, the audience wouldn't be expecting the main character to do dangerous stunts as there are stunt people, however a the actual character is doing this scene is makes them want to watch on and see what will happen in the film.
In addition in this film interview the audience are able to watch the trailer at the start of the clip it also continuous at the end of the clip to remind the audiences that this film is out in cinemas, it attracts the audience and keeps them engaged in watching this video as there are many key convention to appeal to the target audience such as action scenes, fast paced non diegetic music, fast edits etc.

This is another broadcast example, an interview with Tom Cruise and Johnathan Ross, he is famous for his Friday late night talk show on BBC One. The talk show talks about Tom Cruise and his background life and also the new film he has recently released which is Mission Impossible: Ghost Protocol. This interview appeals to the film and talk show audience therefore targeting a larger audience and informing the viewers that Tom Cruise has made a new block buster film. Then Johnathan Ross show is a show is featured after the watershed time as there are humorous jokes which are inappropriate to a younger audience, however would attract the primary audience which are adults and fans of Tom Cruise as he is the main character.
The interview persuades the audience to watch the film as the interviewer compliments the film in many ways as how incredible and engaging the film is, and also working with a successful director Brad Bird. Again there is reference to another famous cast of the film which attract a wider audience and viewers who are interested in Brad Bird's previous films.
This is use of synergy as the talk how is featured on YouTube, a global site used by many people across the world therefore the use of synergy grab the audiences attention of different ages to be informed about the film. This use of synergy is effective as it allows interactivity with the audience as they can leave comments and their own opinions about the interview and the film. I think the audience would be primary and secondary audience as the use of synergy has appealed to a much wider audience.

E-Media:
Tom Cruise Official Website
The link above is the official website to Tom Cruise, the main character in Mission Impossible: Ghost Protocol, this is an example of e-media. Tom Cruise is a successful American actor who is well known for his action, sci/fi films such a 'War of the worlds', 'The Reacher', 'The Minority report' etc, he has become the worlds wealthy man in the film industry. The website allows the audience to explore about Tom Cruise's biography and what he has done in his acting career, moreover the films that he ha featured in. This allows the audience to know more about the character and his background and hi acting experience if the audience are unaware of who is he which is very unlikely. Furthermore the site also attracts a larger audience as the audience would want to become aware with the film characters.
This is effective as the audience can compare his previous film and what he has achieved in life such as awards. I think this is cross promotion as the characters website also features other films that Tom Cruise has made which the audience would be aware of, therefore they would want to watch it. Again the use of synergy is effective as the audience attraction increases through the e-media platform.

Here is another example of e-media, one of the production companies that supported the film, the production is an American film and television production company owned by J. J. Abrams. The production company are noticeable for their television series Alias, Lost, What about Brian, Revolution etc. and feature length films such as Cloverfield, Star Trek, Super 8, Mission Impossible: Ghost Protocol etc. Bad Robot was originally part of Touchstone Television, but has moved with J. J. Abrams to Paramount Pictures and Warner Bros. Television, after his contract with Touchstone had expired in 2006. Bad Robot produced Lost in association with ABC Studios, formerly Touchstone Television. The two companies jointly produced Six Degrees and What About Brian. The production logo has appeared since 2001, featuring a red rectangular headed robot running through a meadow silhouetted until it appears suddenly in front of the camera, followed by voices provided by two of Abrams' children, Henry and Gracie Abrams, saying "Bad robot!" 
This source allows the audience to find out more information about the films institution's, so that the audience are able to relate the film to other films. The production company is useful information as the audience would want to know what the film is associated with and relate the Mission Impossible film to other successful blockbuster films such as Super 8. 

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