Section B Essay - Learner Response

Level 3 - B-

WWW - Very Clear writing, using some media terminology well.

LR - You need to cover E-media fully, write two paragraphs on the similarities and differences. 

The E-media platform is another way of promoting the film for example by the Ill Manors website, Ben Drew's website, YouTube videos, film or character Interviews, Social networks such as Facebook and Twitter, unseen scenes from the film, soundtrack etc. E-media uses synergy through YouTube as it cross promotes the film to inform and attract a larger audience, furthermore YouTube is a well known website around the world which is mostly used by the younger audience such as demographics C1C2D classes as they would be more interested in the film as it is aimed to a young audience. Moreover the audience are able to explore more about the director Ben Drew (Plan B) as he is a famous rap artist, I think the audience are more aware of Ben Drew as an music artist therefore the film would get a wider audience from attracting his fans to watch his new low budget film. The use of synergy through YouTube and the film is very useful as the audience are able to explore both the film and director by watching there videos. Some of the videos represented in YouTube by cause stereotypes towards young audience as the film contains negative imagery, violence, strong language etc.

In addition E-media also has its differences for example the social networks such as Facebook and Twitter, this is also another good way of promoting the film and being able to comment on the films success however these social networks would have more textual information about the film and links about the characters and  institutions of the film which is more information for the audience. YouTube and social networks are interactive websites which allows the audience to gain more information about the film, characters, director, music etc, however in a social website the audience would be able to leave critical responses about the film or questions etc about anything that relates to the film. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences.