Task 1 - Resources

Coursework Brief
- Target audience similar to E4.
- Demographic (15-35) suitable for pre-watershed broadcasting.
- Produce opening scenes of TV programme (Narrative themes, characters and location).
- Approx two minutes long.

General Advice & Guidance 
- MEST2 is the AS coursework module and is worth 50% of the AS award.

A Coursework Folder will contain:
- 5-6 A4 pages of research and planning material. This could include a 'statement of intent'.
The products created for the two selected tasks:
- Printouts of print work and/or
- A DVD containing moving image work (playable on a domestic DVD) and/or
- A disc or pen drive containing an audio file (mp3) if possible and/or
- A disc or pen drive containing the e-media work (converted to open in a browser) and/or- A URL giving access to moving image and/or audio and/or e-media work.
- A 1500 word evaluation.
- A bibliography.

Specific Guidance for 2013 Briefs
- Could a narrower audience group be identified within the 15-35 age group?
- How should the audience be addressed? What do they respond to?
- What type of texts does E4 typically broadcast before the watershed (what rules must they work within)?
- Is there a gap in the market?
- Is there a format/genre that could be developed further for this broadcast slot?

Specification
Assessment Objectives:
- AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.
- AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
- AO4 Demonstrate the ability to undertake, apply and present appropriate research.

Mark Scheme
- 80 marks in total.
- Quality of Written Communication