- How are texts in the three platforms constructed?
How is the film promoted through: Print? Broadcasting (TV/Radio/DVD)? E-Media?
The film is promoted by the billboards, posters, magazine reviews/articles, magazine adverts and many more, this allows the audience to read the narrative of the film which informs them that it's a new film. It allows them to understand the concept of the film and the reviews and opinions people have made about the film weather it is good or not. Also the audience also refers to Ben Drew who is also an music artist known as his stage name Plan B, they talk about Plan B's background and how he came up with the idea to make the film. As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director and the audience would like to know more about him and his bio.
There are many broadcast media promoting the film such as the DVD blu ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more. All these are promoting the film in a way to attract the audience to watch the film, by watching or hearing these interviews by television or radio and deciding weather it is a good film to watch or not. The DVD/blu ray are often promoted on the actual film website which offers you options of where to buy it from such as 'Amazon.com' or 'Play.com', this is synergy as the product is being promoted back and forth by companies such 'Amazon.com' and the films website. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers who like to watch 'Jonathan Ross' or maybe is interested in Plan B. The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.
E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc, out-takes or unseen scenes from the film, soundtrack etc. All these promote the film and attract different audience, social networking sites are very popular and well known for the younger generation. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences. The soundtrack of the film is promoted through YouTube (synergy) which also allows a wide range of audience to hear the music, moreover Plan B is a music artist therefore when he performs in concerts/festivals he may promote his film by informing the audience about it and to check it out, increasing the target audience.
Plan B (Ben Drew's) Website:
Now look at each platform individually: What type of media language does the platform use? Identify the codes and conventions of that platform. Think about how that platform uses genre codes. Are there any similarities or differences in the way the film is promoted within the platform?
A print media will provide the audience a review of the film which would provide information about the narrative, cast and certificate etc. many reviews usually include an interview of the director which is Plan B. This allows the audience to get to know more about the reactions of the critics about the film also about the director himself and know a bit more about his background if the audience are not aware of him. There are some images of the film, or images of behind the scenes of the making of the film which attracts the audience and want to read the article more. The audience that would be most attracted in reading these film reviews are people who would like reading and is a much older target audience whereas the younger audience would like to watch something. There are many print platforms such as broadsheet newspapers, tabloids, specialists film, biography etc. all examples of print are intended to target different audiences such as a tabloid/magazine would be read by a much younger audience as it has lots of pictures and topics to amuse them whereas an older audience would prefer to read a broadsheet newspaper with less images more text.
Broadcast is another way to promote the film by platforms such as radio, TV etc. these examples usually offer exclusive interviews alongside lips from the film to attract the audiences attention. This allows the audience to watch people interactive and would be much interested to watch as it would not be boring and amusing for them. The audience can access to music radio, commercials, radio talks etc. about the film and director which allow the audience again to know abut the narrative of the film, cast and certificate etc, therefore the audience would be interested to watch it.
The final platform is E-media which will be instant interaction with a range of video clips, blogs, audios, articles and competitions etc. again all these examples are intended to different target audiences to attract a larger audience to be attracted to watch the film and know more about the director Plan B. All the platforms are promoted in different ways to attract a large audience of all ages especially the target audience which is 18-32 year old. The platforms are promoted across the media therefore it is recognizable to all audience and would be aware of the film such as magazines, interviews, commercials etc.
Now think of how the film is being promoted across the 3 platforms: What are the similarities?
What are the differences?
Ill Manors is promoted in different ways by the three platforms broadcast, print and E-media, hence all these platforms attract a certain target audience to be attracted to the film by the film's or directors website, chat shows, radio shows, backstage scenes of the film, interviews, music concerts by Plan B, articles/reviews etc. All three platforms reach out to a large audience as there are many media platform examples for the audience to look at and be informed about.
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