Cross Media Study - How are representations constructed across the 3 platforms?

How are characters in the film represented in: Print media? Broadcast media? E-Media?

This is an example of print media, it is a print promoting the album of Ill Manors produced by the director himself Ben Drew (Plan B). On the print media Plan B is portrayed sitting on a wall, with a hooded jumper which connotes street life and young youths, moreover the audience may stereotype Plan B as he can be seen in a more elegant  formal suit which connotes he is successful, wealthy in the industry of music which he is well known for. In the film Plan B does not appear until the end as a taxi driver however the audience are not able to see his full facial or body expressions as he just looks back at one of the characters in a taxi mirror. This creates excitement and enigma codes, as Plan B is the director and the audience are not able to see him properly, also featured in the film playing a small part (cameo).

The colours used in the website are mainly black and white, dark which connotes dull, and may suggest mysterious or crime, the low key lighting used also suggests darkness, evil which may be one of the characters personalities and create enigma codes to the audience of what the film is going to be about. However the characters portrayed in the website do have some colour to make them stand out more also to attract the audience that these are the main characters especially the characters who seem to be standing in front look like the characters the audience should most focus on. Furthermore the blood on the fence is in colour which is red this connotes evil, death, darkness, this is to attract the audience as the film would have aspects of blood, the prop also relates to this as the main character on the left side is holding a gun which suggests he is powerful, evil, murderer, this prop clearly connotes that the film would contain violence/crime.

An example of broadcast media to represent the characters/cast would be an interview like the one I have found above of two characters who were featured in film Riz Ahmed and Anouska Mond talking about their roles in the film and how they were portrayed. In the film Anouska Mond is represented as a prostitute as she struggles to live, she takes drugs and earns money in a negative way, which creates stereotypes towards young females who struggle to keep alive, live in council estates and wear revealing clothes which makes the audience stereotype that all young females are represented this way. Furthermore Riz Ahmed is played by 'Aaron' a young male who is a cunning drug dealer, the representation suggested towards the audience would be all young males who wear hooded jumpers  track suits, caps etc are all dangerous and would associate them to violence, drug use etc (negative stereotypes). The dominant characters in the film are males Riz Ahmed is the main male character in the film with seven other core characters.

This is an E-media example, the film's third teaser trailer which is promoted on YouTube, synergy is used here as YouTube and the film are cross promoting and attracting a wider audience. On the YouTube channel if you watch this teaser trailer there is a link on your top right hand corner which is a hyper-link to one of Plan B's music videos, this relates to the film as the audience explore more about the institutions (director) of the film and story behind the film. The teaser trailer is only 0:10 seconds long to create suspense and enigma codes towards the audience so they are encouraged and amused to watch the film in cinemas as they would want to know what is going to happen (narrative). In the trailer the director, film title is displayed informing the audience about how the film was made by and what it is called so they are aware and would be interested. At the end of the trailer there is more action involved which represents violence, negative stereotyping towards young teenagers as the police are trying to capture them.

Now look at what values and ideologies are communicated within these representations: Think about the people/places/ideas that are used/communicated, How and why they are presented to the audience in this way?, How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.
In the film Ben Drew tries to get a message across toward the audience about young youths and society and how they ignore the ones brought up in less wealthy areas such as council estates, no education bad parenting etc. All the representations above the ideologies are represented throughout the film and interviews by Ben Drew as he explains why he has created this film and purpose for his beliefs. He explains why he has done this project to show a difference in society as he feels young youths are treated and represented unequally. This is Ben Drew's first project which relates to society which suggests the audience that Drew is a successful role model to teenagers as he was brought up in a council estate too, therefore he would understand the victims and try help them get the message across to change society. There are many young youths who live in council estates who are discriminated which lead to negative behaviour  making the audience stereotype them. 

Now think of how the film communicates with audiences across the 3 platforms are there differences or similarities in the representations of: The actors/stars (their star persona), People (race, gender, age etc), Places (countries, regions, etc), Values and ideologies (class, politics, religion, lifestyle, beliefs etc).
Ben drew communicates with the audience through the three platforms by the differences in the representation/ideologies in the film and three platforms. He associates the characters of how young youths are represented in real life and communicates with the audience about how they are stereotyped  moreover these characters who are portrayed in the film are from low profile backgrounds, Ben Drew has chosen these characters as he wanted the audience to relate to them as one of the working class audiences not as a famous blockbuster character.