The target audience for Ill Manors would be targeted at mainly males than females as the film contains lots of violence and strong language (action/crime/urban genre) the age group would be around 18-36 year olds, as there are some sexual scenes and contents of a 18 certificate film. Furthermore the film also has a different type of audience which was witnessed in the TEDx lecture from Ben Drew where there was middle class, working audience mostly to be journalists and people who are interested in the film and purpose of the making.
The film is promoted to it's target audience through the three platforms print, E-media and broadcast. The print article I found below (link) shows a article from 'The Observer' magazine about the film Ill Manors, this magazine I think is targeted to a secondary audience such as the audience seen on the TEDx observer. This article gives the audience a chance to read and understand the narrative of the film, which informs them about the genre, characters etc in the film which is useful for them as it attracts them to watch the film.
This video from YouTube is the premiere of the film where the host interviews a couple of the characters about the film and their roles in the film. It allows the audience to know a bit more about the characters interviewed and know who they are and know who they would be portrayed as in the film. This is an example of E-media as it is interactive and the audience are able to recognize the characters. Moreover the website makes the audience amused and to let them explore the options listed to make it more interactive so the audience do not get bored. The trailer, this is the Ill Manors trailer which is from ‘YouTube’ shown to the audience, I think this is useful to the audience as some of them do not know what the film is about therefore this would be significant to them as they could create an idea of what the film would be about exploring the genre, characters, music etc of the film. The use of synergy has been used as ‘YouTube’ is helping promote the film more worldwide to attract a wider audience. YouTube is a very popular website to watch any sorts of videos for entertainment, music, programmes etc therefore promoting the film trailer on ‘YouTube’ is an advantage for the film as it would get popular with audiences opinions about the trailer.
An example of broadcast to promote the film would be the TEDx lecture from Ben Drew. Plan B’s beliefs and political views are correlated to how young youths and himself grew up in council estates. When Plan B was ten years old he was kicked out of school and attended a pupil referral unit called the Tunmarsh Centre in Plaistow, he met lots of kids there with more troubled families and problems than him. Plan B and his new friends always discussed about young youths not having any respect for authority as they were felt not treated equally and isolated from their opinions. Tunmarsh was a place where kids went to be encouraged and motivated and to be told that they can make something out of their lives. All these children are from dysfunctional families who need to be guided into a positive lifestyle, as some don’t have families or have families who were abusive, alcoholic, drug addicts etc. Plan B felt that society ignored us as young youths and that we didn't belong to it as they would not hear us out, he believes that we should not listen to anyone except our favorite rappers which young youths are most aware off grime, rap genre music. Youths most relate to music if they are under pressure or seek for escape they turn to music which they seem to find freedom to, there are many rappers who inspire lots of individuals as they as artists who guide us from there powerful lyrics. There is music which can change pupil’s lives by listening to the lyrics and becoming successful instead of ruining lives, Plan B was a fan of hip hop music which encouraged him to become a soul/ rapper artist. However on the other hand grime/ rap music can show negative imagery of some of the words rappers use which influences young youths to do which give other audiences a negative rough discrimination about youths, such as being a gangster, murder, selling drugs and etc. Plan B saw this as an advantage therefore created successful music which has influential words, although the music had negative words which is inappropriate, Plan B says that’s the only way to attract the young youth’s audience to engage them into the music or else they would not be interested but his entire album have a meaning. Plan B understand children who behave negatively such as knife crime, robbery, drug use, because he feels children do this to seek attention as no one is guiding them or listening to them (Government). Children behaving negatively is not what Plan B wants he is totally against violent behavior however wants to change them as he seen all this happen when he was young therefore can change their lives too.
The producers are communicating with the audience across the three platforms print E-media and broadcast, by informing, entertaining and for social networking. Print is targeted to the audience by informing, entertaining, escapism and social interactions, broadcast would be also to inform the audience, entertain and escapism and lastly E-media is also to entertain, informing, escapism and to attract social interaction.
Audience theories you could research and apply to your film case study:
The social demographics for the film Ill Manors would be targeted towards Classes C1,C2,D and E audience which is targeted towards the working class audience, the age intended would be 18-34 year olds because of the sexual content, violence, and strong language in the film, moreover the certificate of the film is 18 rated, also there would be more male attraction than female hence the genre of the film urban/crime, and the narrative. The psycho-graphics group would be strugglers and reformers, who are not very successful in life which relates to the film.
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