Cross Media Study - Film media in context

• Film Media in context

How does the industry promote the film to audiences using: Print? Broadcast media? E-Media?

The industry promotes the film to the audience by using billboards, posters, magazine reviews/articles, magazine adverts and many more, this allows the audience to read the narrative of the film which makes them think whether to watch the film or not (enigma codes). It suggests them to understand the concept of the film and the reviews and opinions people have made about the film weather it is good or not. Also the audience also refers to Ben Drew who is also an music artist known as his stage name Plan B, they talk about Plan B's background and how he came up with the idea to make the film. As Plan B is a famous rap artist his film would be more recognisable to the audience as he himself is the director and the audience would like to know more about him and his bio.

There are many broadcast media promoting the film such as the DVD blu ray, chat shows (Jonathan Ross show), music album, the film premier, television radio interviews, music festivals and many more. All these are promoting the film in a way to attract the audience to watch the film, by watching or hearing these interviews by television or radio and deciding weather it is a good film to watch or not. The DVD/blu ray are often promoted on the actual film website which offers you options of where to buy it from such as 'Amazon.com' or 'Play.com', this is synergy as the product is being promoted back and forth by companies such 'Amazon.com' and the films website. Chat shows are interactive and often about the background of an individual, for example the 'Jonathan Ross show' featured Plan B which is broadcasting on YouTube to watch by many viewers who like to watch 'Jonathan Ross' or maybe is interested in Plan B. The chat show only spoke about Plan B and his background and how he became famous during the years of his music which he is popular for, however they do mention about Plan B being a director which refers to the film, this attracts the audience and would want to know what work Plan B has been doing and want to make them see the film.

E-media is another way of promoting the film by the film website, Ben Drew's website/bio, social networking sites such as Facebook, twitter etc, out-takes or unseen scenes from the film, soundtrack etc. All these promote the film and attract different audience, social networking sites are very popular and well known for the younger generation. As the film was promoted onto Facebook and Twitter there would be a large audience following the film's page which would make the page more and more popular and recognizable by other audiences. The soundtrack of the film is promoted through YouTube (synergy) which also allows a wide range of audience to hear the music, moreover Plan B is a music artist therefore when he performs in concerts/festivals he may promote his film by informing the audience about it and to check it out, increasing the target audience.

Now look at each platform individually: What are they key issues and changes taking places in each platform?

Many print media products are not free such as newspapers, magazines, Ben Drew bio book etc, whereas E-media platforms such as the website, social network pages are all free as its accessible on the internet.
Television is becoming less dictated by scheduling as there are new channels developed such as E4+, Sky+ etc. all these channels are time shifted one hour after the original programme timing. More and more specialist channels are being created which is a great advantage for people not to miss their favourite programmes as it would be scheduled in the plus channels or recorded to watch later when it is convenient for the viewer. Although there are many channel developed channels created the internet is a big competition from the likes of YouTube, iplayers and other websites to watch programmes you have missed.
E-media is another platform which is useful to the audience to search up information, and get to know more about the film, the social networks associated with the film is very useful as the audience are able to see what the narrative is about and maybe the characters featured in the film etc. However E-media does have it's disadvantages to privacy, privacy is something that can not be stopped as police are unable to track this down, therefore this increases the audience to watch the film in pirate copy than going to the cinemas to watch it which would be a negative point to the film industry for insistent Ben Drew.

How is each platform responding and adapting to these issues and changes?

Each platform is being effected and they are adapting to these issues and changes as it is modern technology that the audience would preferably use nowadays. There has become a huge development in technology which many people are now adapting to and would be used to now therefore they are more likely to use the latest technology that suits them best. For instant if the target audience wanted to watch the Jonathan Ross show that featured Plan B however they had missed the programme they would go on the internet to stream this programme to watch it again, they wouldn't wait for it to come on television again as it would take a while therefore the internet is the answer to search more likely all the platforms. 

The younger audience are well known to be using the world wide web as they are young and like to explore new things, however a older target audience would be interested too but would be busier to interact with social time and networks which a younger audience would have time to do.